1. Module 8.5
Marketing through Social Media
Jim Beach & Chris Hanks

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Personal View
“I am wearing socks!” “Maybe some coffee?” “Off to bed”
“Taking chunks of skin out of delicate areas hurts”
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Importance
• 96% of Gen Y Has Joined a Social Network
• Social Media Bigger than Porn
• 1 in 8 Couples Married Last Year Met Online
• FaceBook 4 Largest Country
th
• Boston College Quit Giving eMail Addresses
• Over 200 Million Blogs
• 78% Trust Peer Recommendations – 14% Trust Ads
• 70% of 18-34 Year Olds Watch TV on Web,
Only 33% on TiVo, 25% on Their Phone
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Overall Strategy
To Please Your Customers =
The Customer Is Always Right
Satisfy Every Customer Need
With Social Media….
To Reach Them =
Wherever They Are
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Overall Strategy (part 2)
SEO = Search Engine Optimization
SMO = Social Media Optimization
SEO = SALES Engine Optimization
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Be Wherever Your Customers Are
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Who Are the Social Media Players?
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But We See It this Way!
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The IMPORTANT Social Media?
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MySpace
• Only Use MySpace if You Are a Band,
Filmmaker, Comedian, etc.
• Declining Property with No Profit
• Easily Replicated by Facebook
• Will Be Dead Soon
• Ignore
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YouTube
• What Happens in Vegas Stays on YouTube!
• Income of $250m on Costs of $700m
• Over 100 Million Videos
• Average Video Length 2 minutes 46
seconds
• 77% Watch More Videos than They
Planned
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YouTube
• Average of Uploader 26.5 Years
• 80% Amateur Created. 35% USA. <50%
English
• Must Have Your Own Channel
• Second Largest Search Engine in the World
• On Google, 3 or 4 Item Will Be Video
rd th
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YouTube Channels
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Twitter
• 140 Character Instant Blasts to
Followers
• Follow to Be Followed
• Allows Users to Ask Questions of You
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Twitter
• Allows Instant Sales Promotions “Half Price
for the next hour!”
• 80% of Usage from Mobile Devices = Think
About Bad Customer Experiences!
• Fastest Search Engine – Iran
• Customer Service Engine – Q&A
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LinkedIn
• The average LinkedIn member is 39 and
makes $139,000 per year.
• The Facebook for adults?
• 80% of Companies Use LinkedIn as Their
Primary Tool for Job Searches
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LinkedIn Profile
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LinkedIn Profile (part 2)
Friend These People!
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Facebook
• Most Facebook users are 18 to 35.
• However, the fastest growing
demographic is women over 55.
• Super-easy Way to Build a Personal
Webspace
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Facebook
• “Groups” are Good for Discussion Forums and
Inviting People to Your Events.
•Make Your Group's Name Something Popular
and Searchable.
• Create Both a Page and a Group
• 1.5 Million Pieces of Content Shared Daily
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Building Friends on Facebook
• A Page Is a Home for Your Business. A Web
Presence for a Person, Group, or Business.
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Building Your Friends List
• Try to Send Out 20 or 30 Friend Requests per
day. Don't Go Above 50 or the Facebook gods
May Chasten You.
• Find Friends by Searching for Common
Interests
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Building Your Friends List
• Let Facebook Find Friends for You by Letting
It Pull Addresses from Your e-Mail
• You Can Buy an e-Mail List but It's Considered
a Little “black hat” or Tacky.
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Groups – 8,600 Entrepreneur Groups
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Making Friends
Friend These People!
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Once You Have Friends, Then What?
• Soft-Sell Them
• Coupons, Offers for “My Closest Friends”
• Tell Them When You Close a Big Deal
• Keep Them Informed of Your Business
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Once You Have Friends, Then What?
• Inform Them
• Make Them Laugh
• Invite Them to Things
• SHARE
• BLOG
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Across All Social Media…..
• TweetDeck
• Automater – Sends Feeds on a Schedule
• Connect All with Website
• Tagging People – Anything Can Be Tagged,
Message Sent, Allows You to Follow It – Great for
a Press Release
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Across All Social Media…..
• Offer Incentives on Twitter – Exclusivity and
Makes a Tweet Value-Added
• Keep Yourself on People’s Minds - “I sold a house
today” Reminds Friends You Sell Houses
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Consolidators Like TweetDeck
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Universal Rules
• Have Something to Say = Value Add
• Users Have a Short Attention
• You Must Answer the “What's in it for me?” in
a Compelling Way for the User.
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Universal Rules
• Must Be Natural to You!
• Try to Reserve Names in All, Consistently
• Blog Increases Traffic by 97%, and Drives SEO
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Scheduling Software for AutoTweeting
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Where Do You Find Content?
• eMails Become Blogs
• Forum Posts and Controversies Become Blogs
• Video Your Events and Post
• Interview Customers
• Retask Company Data as a PR
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Where Do You Find Content?
• Share Lessons You Learn
• What Your Customers or Friends Are Tweeting
About = LISTEN
• Yahoo Answers – Become an Expert
• Shared Content – Funny, New, Relevant
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Tracking the Results
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THANKS!
Buy or Review!
Next: Lesson 6
WordPress
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