A brief presentation about contests on Twitter. There are hundreds of promotions happening in the Twitterverse, but what works and what doesn't? This is a quick review of some examples of the good, the bad, and ugly Twitter contests. Presented at a Cool Twitter Conference by Adam Schoenfeld, CEO at Cheddr Media. Cheddr Media offers a tools to create, run, and manage Twitter contests.
Ensuring Technical Readiness For Copilot in Microsoft 365
Contests and Twitter: The Good, The Bad, and The Ugly
1. Contests on Twitter…
The Good, The Bad, and The Ugly
Adam Schoenfeld
CEO, Cheddr Media
Mail: adam@cheddrmedia.com
My Tweets: @schoeny
Company Tweets: @cheddrmedia
2. CONTESTS + TWITTER = NATURAL FIT
Why?
• People Love Free Stuff
• Easy to Play/Participate
• Viral Distribution unlike
traditional contests
2
13. TAKE AWAYS
• Set Clear Goals + Metrics – What is the ideal outcome?
– Followers? Site traffic? Sales?
• Targeting – Who is it for?
– Engage existing community/customers OR reach new customers (or both)?
– Targeting influences theme, structure, and promotion
• Clarity – What does the user have to do?
– Keep it simple
– Ideally this directly influences goals
• Funny, Cute, Shocking (or Big Prize)
– But not over the line…
13
Compared to the traditional methods… twitter offers some hot benefitsThat’s why there are so damn many. Brands of all sizes, bloggers, etc.
What is Squarespace30 iPhone 3GSs. Right when the iPhone was being released. Hot item in the press. Well timedFollow @squarespaceJust include the #squarespace. OPEN ENDEDTrending TopicFollowers: 800 to 30K+
What is moonfruit10 macbooks Pros in 10 days. Just after release of the new macbooks… hot item in the pressFollow, then tweet with the hashRT or Be Creative. Follow required~400 followers before, 40K+ afterTrending TopicKEY: Incentives for creativity… “Michael Jackson was killed by eating too much #Moonfruit”
Chris does frequent contests for smaller prizes. Typically 400-500 entries. When there is voting they get several thousand votes.He does it using Cheddr – DISCLOSURE.Bring in the tweets. Makes it more interesting. Reason to visit the site again. More engaging when voting.SUPER easy to enter right from the siteMechanism to drive traffic back – links added to tweets submitted from siteThis one was for a Throwboy pillow. Just a fun little prize. #throwboyWhy is THIS good….People talking about the sponsor….People tweeting the handle + backlinkBenefit of Cheddr is the on site engagement and driving traffic back
1.) IN twitter2.) driving traffic. … look at the sources. See how much came from twitter and viral channels
Really? 3 things?
WHERE DO I CLICK
Remember this is people publishing… they care about what goes into their stream. Don’t want to look spammy. So be sensitive to that
Don’t lie
Harass a Booth Babe to winUgly = getting negative buzz
The Viral Distribution can go the other way… #EAfail…. Your BRAND + FAILUpside down on the benefits of Twitter contests
When people ask us for advice on Twitter contests… these are the main points…