This was the backdrop for my session at Social Media Camp 2012. I outline a 5-step methodology for leaders in organizations who need help scaling and sustaining their social media efforts.

1. five ways to raise, train & retain
a social business army
joel marans | @schnitzelboy

3. Every organization is faced with
diminishing social business returns.
Scale is the only way you’ll achieve
social business breakthroughs.

4. What we’ll cover today
Minimize risk for your organization
Maximize impact of your recruitment efforts
Mobilize your social business army

10. The Social Media “So-What”
What’s in it for What’s in it for What’s in it for your
you? customers? organization?
Build a credible, Unprecedented access Customers telling your
personal brand. to your people. story in their voice.

11. RECRUITMENT:
Focus on people who already get social
versus trying to convert non-believers.

14. When you have clear social guidelines:
Puts your organization in a defensible position
Puts trust in employees

15. Dell’s SMaC U

17. BOOT CAMP:
Clearly define what is (and isn’t) appropriate
- or your team will.

21. SPECIAL OPS:
Match the right person and their skills with
the right content AND social tools.

24. Be clear on your {social} commander’s intent.

27. Mobilize your army to optimize your content
Facebook, Blogs, Reddit, Stumbleupon, LinkedIN
Create corporate relationships with SMEs
Leverage tools like Yammer to share internally

28. FRONT LINES:
Great content is only great when people see it.
Get it seen!

32. Popularity
+
Influence
Popluence™

33. Popularity measures (40%)
+
POPLUENCE™
Influence measures (60%)
x
Weighting
= Score out of 100

34. Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz

35. CELEBRATION
Celebrate small social wins.
They get you closer to winning the war.

36. What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me @schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commander’s intent, measure & share
successes - including yours!

38. Practical, tactical ideas for your social business.
Connect with me @schnitzelboy