3. Traffic Sources
Search Referral Direct Campaign
Augustana
Nursing
Business
Extension
Public Health
Rehab Med
Phys Ed
ALES
Education
Pharmacy
Science
Engineering
Arts
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
11. Why AdWords?
• Top of search results
• Customize ad headline and text
• Pick your keywords
• Customize landing page
• Geo Targeting
• Pay for clicks only
• Adjust/pause any time
20. What we learned
• Effective for prospective student segment
• SEO Matters
• “University of Alberta” means more
• CPC combined with other awareness
(campaign)