1. Inbound Marketing for SchoolsUsing Blogs, Facebook, and Twitter Sara Imbriglia Leone & Brendan J. Schneider (@SchneiderB) The Ellis School Sewickley Academy #ims SSATB Annual Meeting | Phoenix 2011

2. All About The Ellis School Founded in 1916 All Girls, PreK-12, Day School Urban Location Enrollment – 447 Student to Teacher Ratio is 6:1 Average Class Size 12

3. Pittsburgh – The City of Champions (and an aging population)

4. Gulp! From 2011-2016: There is a 5% drop in households with school age poplulation A 6% drop in households with male school age population And an 8.5% drop in households with female school age poplulation

5. “Getting Found”Traditional Methods – Friend of Faux? Print Advertising Billboards Banners Direct Mail Radio Advertising

6. My Story Sewickley Academy 2008

9. Traditional (Outbound) Marketing

10. Social Media

11. Friends? Followers?

13. Inquiries - /Apps, Visit = Ghost Inquiries Traditional Marketing ROI Job Security

14. Inbound Marketing for Schools Marketing Retention Enrollment

15. Inbound Marketing Outbound - You find families Inbound - Get found by families Marketing

16. Blog School Website Twitter Facebook YouTube Marketing

17. Where it all starts... Marketing

18. Pittsburgh Private School? Marketing

19. Search Engine Results Page SERP Marketing

20. Inbound Marketing Search Engine Optimization (SEO) Relevance Authority Marketing

21. Search Engine Optimization Create Great Content Get Links Get Found Marketing

22. School Website Marketing

23. Blog Core What do your prospective families want to read? Include Social Sharing Brand for School Marketing

24. Blog Details Wordpress Post at least 1/week Team Chief Blogger Long Tail Keywords Marketing

25. Blog Topics Success 5 Things To Do Before You Apply For Financial Aid Why We Teach Mandarin Chinese At Sewickley Academy College Guidance: 5 Best Tips and Practices Failure Bring Sid The Kid Home Knockin’ On Seven’s Door Marketing

26. Facebook “Business casual” What would prospective families find interesting? See behind the curtain... Marketing

27. Facebook Details Northsocial.com Post 2-3/day Blog posts Media is better Share external as wellMarketing Marketing

28. Twitter “Beach Attire” What does your school find interesting? Marketing

29. Twitter Details Hootsuite.com Post 3-4/day 75/25 Rule Timely.is Schedule Marketing

30. Twitter Content 75% - School Blog Posts News – Internal and External MediaMarketing Educational Quotes 25% - Non-School Educational Articles Local News and Community Events Marketing

31. YouTube The Future Experiment Unpolished is goodarketing Marketing

32. Where Do We Go Now? Search Engine Optimization Maximize content on website Break into the world of blogging Better and more usage of Facebook and Twitter Redirect budget dollars from outbound marketing to inbound marketing

33. How Are We Doing? Progress Facebook Page – 764 Fans Twitter – 190 Followers LinkedIn – Group Page YouTube Channel To-Do List Better SEO Create a blog Get Found!

34. Enrollment Social Media Got Found Brand – Not Your Logo Anecdotal Boarding School Enrollment

35. Retention Easier to Reenroll than to Enroll Anecdotal Parents are active on Facebook Reinforce decision Retention

36. Books

37. Results 2011-2012 Admission Cycle Inquiries, Applications, and Visits all increased compared to last year Inquiries up 15% - Stops a 4 year decline Applications up 8% - Stops a 2 year decline

38. Future Connect Guest Blog Finally...

39. “Change Before You Have To” Jack Welch

40. We’ll buy... ...when you visit Pittsburgh!

41. Questions