Web analytics allows you to track visitor actions on your site, discover usage patterns and trends, and make positive changes. Basic metrics include actions like new vs returning visitors and loyalty, while location data and traffic sources over specific time periods provide additional insights. Event tracking and defined goals further enhance understanding of what drives traffic and engagement to help optimize the site.

1. Web Analytics Insights into numbers is exciting!

2. John-Michael Oswalt(JMO) Search Engine Marketing Team – Google Analytics Certified

3. Web Analytics Track visitor actions Discover patterns and trends Make positive changes

4. Basic Metrics

5. Actionable Metrics

6. Location New / Returning Loyalty Tech Details Visitor Tracking

7. Traffic Sources Last 30 Days Last 365 Days

8. Search Engine Keywords

9. Referring Sites

10. Top Content

11. Top Landing Pages

12. Event Tracking

13. Goals (Google Analytics)

14. Insights http://www.google.com/insights/search/

15. Regional Interest

16. Specific Terms

17. Web Analytics Schipul SEM Department Jonti Bolles jontibolles.com twitter.com/jonti Find this presentation here: www.schipul.com/presentations John-Michael Oswalt (JMO) jmoswalt.com twitter.com/jmoswalt TheSEMblog.com twitter.com/thesemblog