Unleash The SEO Beast
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Looking for Viral Marketing and Linkbait? Matthew Inman shares the comics and quizzes he has created to generate links and high Google rankings for his sites. Search Engine Optimization for the creative side, Unleash the SEO Animal shows how you too can create your own viral campaign.
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Unleash The SEO Beast
- 1. Unleash the SEO Animal How Search Can Help Your Site Matthew Inman Jonti Bolles John-Michael Oswalt
- 2. John-Michael Oswalt(JMO) Schipul – The Web Marketing Company
- 4. Linkbait and Viral Marketing How to use zombies and dinosaurs to dominate SEO.
- 6. Ranking for every major dating keyword
- 7. 2 million page views
- 11. What is Linkbait? Linkbaitis content you create that gets people to link to you. Primary benefit: builds links and in turn elevates your search rankings Secondary benefit: massive exposure to your website
- 12. Quizzes
- 13. The right way to make a quiz
- 16. Featured in entertainment weekly magazine
- 18. Types of Bad Kissers
- 19. How to tell if your cat is plotting to kill you
- 20. Keeping it on topic
- 21. Can you hear this?
- 22. How much booze would it take to kill you?
- 23. When links don’t matter
- 24. How to make great linkbait Create easily digestible content Your product + [something weird, controversial] Top 10 [whatever] you probably don’t know about [whatever] Seek inspiration on social sites and traditional mediums Having a good graphic designer, writer, or coder really helps
- 25. Things not to do Don’t try and sell your product inside the linkbait Don’t spam the social sites Don’t spend too much time on it Make it look benign
- 26. Promotion Digg, stumbleupon, reddit, twitter, buzzfeed Digg – find a power user Reddit – make it like a conversation Stumbleupon – just create good content
- 30. Tools of the Trade
- 31. Writing Linkbait
- 32. Matthew Inman, Marketing & Design Follow me on twitter: @oatmeal http://matthewinman.com
- 33. Thanks for Joining Us Schipul – The Web Marketing Company Matthew Inman matthewinman.com twitter.com/oatmeal John-Michael Oswalt (JMO) jmoswalt.com twitter.com/jmoswalt Find this presentation here: www.schipulcon.com/presentations