iCompass - White Paper...Confluence of Technology, Information, Conversation, Collaboration, Anthropology, Behavioural Economics, Social Media and Commerce for Virtuous Living

1. Imagineering
your
potential
with
the
confluence
of
information,
collaboration,
cooperation,
conversation
&
motivation
-­‐
A
shift
to
Virtuous
Living
Powered
by
“iCompass”,
Dream-­‐Design-­‐Do-­‐Demonstrate-­‐Delight
A
platform
for
human
improvement
aided
by
technology
Satya Chari
Imagineering India
Email: schari13@gmail.com
LinkedIn: Satya Chari
Face book: satyachari
Cell: +61 413 078 871 (Australia)
Driving value based opportunities with India forward…
Insightful Advice – Considered Strategy – Execution Leadership

2.
iCompass: Find
Your
Direction,
Track
Your
Progress,
Live
Your
Dream,
Achieve!
Overview
This
white
paper
describes
the
“iCompass”
concept
and
gives
a
“big-­‐picture”,
presenting
the
need
for
such
a
platform,
and
the
various
ways
in
which
it
can
be
used
for
improvement
in
the
lives
of
individuals,
or
for
organizations/teams/groups
seeking
to
achieve
their
goals.
The
intended
readership
for
this
paper
is
potential
investors,
architects,
decision-­‐makers
and
management
in
technology
companies
who
can
help
make
this
concept,
a
reality.
This
paper
follows
the
“iCompass”
slide
deck.
If
you
have
not
reviewed
the
slide
deck,
please
contact
the
author
to
access
it.

3.
iCompass: Find
Your
Direction,
Track
Your
Progress,
Live
Your
Dream,
Achieve!
Introduction
What
is
iCompass?
“iCompass”
is
a
concept
for
a
central
virtual
canvas,
where
users
can
pursue:
• Ideation
of
their
goals
and
aspirations,
supported
by
logical
suggestions
drawn
from
matching
structured
&
unstructured
data,
contributions,
conversations,
publications,
citations
from
the
vast
and
growing
internet,
• Seek
validation
of
ideas
vs.
stated
goals
&
objectives,
o Plan
action,
o Model
/
Visualize,
o Perform,
o Record
activity
/
progress,
o Track
progress
/
what-­‐if
or
gap
/
delta,
o Calibrate
/
re-­‐align,
• Find
motivation,
collaboration,
conversation,
support
and
share
amongst
friends
/
family
/
or
peer
groups…at
one’s
choosing
of
privacy
level
setting,
• Find
support
from
professionals,
experts,
leaders,
champions,
coaches,
mentors,
NGOs,
charities,
organizations,
governments…pro-­‐bono
(philanthropy)
/
for
fee
(commerce),
• Reach
/
achieve,
be
delighted,
share,
publish,
be
recognized,
• Take
up
the
next
challenge
and
/
or
give,
contribute…lead,
• Drive
can-­‐do,
relevance,
self-­‐esteem…engage
in
constructive
living,
• Live
Virtuously.
Where
a
contributor
/
giver
/
philanthropist
can,
• Sync
with
people
who
share
common
interests,
goals
and
principles
and
are
keen
to
take
up
the
challenge
and
willing
to
commit,
• Reach-­‐out
and
let
their
passion
blossom
in
the
wider-­‐world
efficiently,
• Help
nurture
and
develop
-­‐
pursue
elevated
living,
• Act
on
belief,
• Deploy
resources
more
efficiently.
Where
businesses
can,
• Target
the
current
and
future
customers
more
efficiently,
leverage
another
channel
of
reach
and
service
delivery,
• Build
and
develop
one-­‐on-­‐one
relationship
in
privacy
with
customers
with
declared
common
interest
/
pursuit
(recognize
and
act
on
the
power
of
choice
at
“personal
level”
and
“value
before
be
valued”,

4.
iCompass: Find
Your
Direction,
Track
Your
Progress,
Live
Your
Dream,
Achieve!
• Forge
trusted
partnership
by
engaging
at
the
level
of
contemplation
/
mental
imagery
/
emotional
deliberations
/
construct,
• Foster
common
interest
group
on
shared
value
/
principles,
locally
tuned
but
networked
virtually
and
globally,
• Find
and
nurture
future
markets…demography,
stitch
and
build
scale,
better
manage
business
cycles,
• Engage
with
people
who
are
passionate
about
matching
profession,
industry
or
ideals
with
promising
prerequisite
and
commitment.
Demographic
studies
clearly
foresee
intense
competition
for
talent
in
the
coming
times,
which
is
no
slave
of
a
particular
race,
society,
geography
or
archaic
policy
formulation.
Where
a
government
/
global-­‐organization
can,
• Better
target
resources
to
people
who
are
actively
pursuing
the
goal
of
common
interest
-­‐
e.g.
“Give
up
Smoking”,
“Manage
Diabetes”,
“Complete
High
School”,
• Measure
citizen’s
priorities,
interest
levels,
commitment,
completion
rates…engage
better
with
citizens
via
media
of
the
future
/
on
topics
of
your
citizen’s
choice,
• Understand
the
world
better,
increase
your
odds
of
serving
your
citizens
better,
lead
rather
than
manage.
Where
a
NGO
can,
• Reach
target
of
interest
better,
via
one
more
channel,
• Deploy
resources
efficiently,
• Find
your
next
volunteers
/
contributors
by
matching
philosophy
/
outlook
/
interest,
• Track
and
measure
effectiveness
of
programs,
• Share
success
stories
amongst
common
interest
groups
/
motivate,
• Pursue
better
outcome.
The
entire
gamut
of
activities
happen
in
a
protected
virtual
space,
where
each
user
may
choose
how
they
wish
to
pursue
their
respective
goals,
whether
privately;
with
an
invited
list
of
friends,
supporters
and
motivators;
by
communicating
with
professionals
in
their
chosen
space
who
can
provide
expert
advice
and
knowledge;
or
by
throwing
their
virtual
space
open
to
the
public
for
validation
and
motivation.
The
environment
of
trust
thus
created
and
controlled
by
the
user
will
help
them
turn
their
dreams
into
achievable
goals;
at
a
pace,
level
of
collaboration
and
visibility
and
mix
of
user’s
choosing.

5.
iCompass: Find
Your
Direction,
Track
Your
Progress,
Live
Your
Dream,
Achieve!
• A
protected
space
that
aids
you
to
reach
your
maximum
Self-­‐Actualization potential
in
structured
steps
• An
environment
of
trust
that
The
Need
for
Esteem
and
Respect
Needs
The
Need
for
Love
and
Belonging
Safety
and
Security
Needs
Physiological
Needs
Ref:
Maslow’s
Hierarchy
of
Needs1
The
virtual
space
will
provide
all
the
necessary
tools
that
will
enable
the
user
to
reach
their
maximum
potential
in
structured
steps.
“iCompass”
will:
• Enable
users
to
visualize
dreams
/
aspirations
in
a
virtual
sand-­‐pit,
where
technology
trawls
&
leverages
the
ocean
of
growing
data
/
information
from
the
virtual-­‐world
(e.g.
Google
/
Yahoo…)…what
if,
like
this!,
how
about!...,
• Will
be
built
on
open
technologies,
ubiquitous,
always
on,
anywhere
/
anytime
/
any
device,
and
multi-­‐lingual,
cross
all
demographics
without
distinction,
• Provide
for
self-­‐assessment...a
360-­‐degree
view
of
self…to
start
with,
• Match
/
Map
/
Suggest…utilizing
intelligent
logic
/
hooks…applying
reason
and
rationale
in
choosing
the
goal…assist
the
process
of
choosing
the
goal,
• Assist
in
the
development
of
tailored
online
project
plan…using
the
information
on
selected
goal
vs.
self-­‐assessment,
applying
logic…this
may
include
assistance
from
professionals,
mentors,
coaches,
institutions,
friends,
peers…per
user
choice…in
private
or
at
large
or
anything
in
between,
• Enable
recording
of
progress…tracking…what
if
scenario…calibration…validation,
• Enable
milestone
recognition,
broadcasting,
options…reviews,
• Validate
completion…on-­‐line
membership
of
specific
achievement
groups...certification
by
organizations,
• Encourage
Virtuous
Life.
1
Maslow,
A.H.,
“A
Theory
of
Human
Motivation,
http://psychclassics.yorku.ca/Maslow/motivation.htm,
1943
[Originally
published
in
Psychology
Review]

6.
iCompass: Find
Your
Direction,
Track
Your
Progress,
Live
Your
Dream,
Achieve!
Genesis
What
is
the
problem
we
are
trying
to
solve?
What
is
the
lacuna
we
aim
to
fill?
Evolutionary
forces
have
always
favoured
the
agile,
curious,
active
and
motivated
species.
Life,
under
constant
churn
is
a
beehive
of
possibilities
that
rewards
ingenuity,
adaptation
and
pursuit
of
excellence
in
the
race
to
survive
and
thrive.
The
Age
of
Information
takes
this
conundrum
to
newer
heights:
opportunities
are
found
and
lost
at
warp
speed;
the
stage
and
the
actors
are
continually
redefined
from
the
structured-­‐
coupled-­‐physical
to
unstructured-­‐loosely
coupled-­‐virtual.
Whilst
reflection
on
and
association
with
the
past
is
essential
and
a
definitive
source
of
knowledge,
continuity
and
comfort;
the
present
is
the
experience,
reward
and
the
capital
for
“Tomorrow”
–
available
to
all
without
distinction,
but
under
one
rule
-­‐
“Use
it
or
lose
it”.
Social
networking
has
been
the
phenomenon
that
has
been
(and
is)
ruling
the
Information
Superhighway
over
the
past
five
years.
But
the
various
social
networking
sites
offer
only
piecemeal
solutions
for
possibilities
for
human
collaboration
and
improvement:
for
example,
users
must
go
to
one
site
to
meet
their
friends
(Facebook),
another
to
meet
professional
peers
and
mentors
(LinkedIn),
yet
another
to
lose
weight
and
become
healthier
(Livestrong).
Google
offers
a
vast
universe
of
information
–
news,
data,
information
and
multimedia
–
across
public,
premium
and
professional
websites.
But
it
can
be
a
sheer
clutter,
even
bewildering
chaos
for
the
untutored
layman.
There
are
also
real
dangers
of
getting
side-­‐
tracked/bogged
down
in
trivia,
while
trawling
the
web
via
Google
and
losing
sight
of
the
long-­‐term
goal.
Additionally,
while
the
possibilities
are
endless,
the
dangers
are
endless
as
well
–
who
does
one
trust
with
one’s
dreams?
Who
is
the
friend/mentor/coach
who
will
support
one’s
endeavours
and
not
disparage
them
in
a
public
forum?
Where
can
one
put
up
images/multimedia/tracking
data
that
shows
progress
towards
the
goal
without
fear
of
scepticism,
random
criticism
or
plagiarism?
While
each
site
mentioned
above
offers
access
control
and
privacy
measures,
none
is
a
complete
solution
in
itself.
A
virtual
space
like
“iCompass”
will
add
value,
where
a
user
can
model
on
their
dream,
address
the
needs
as
well
as
wants,
(optionally)
invite
friends,
mentors
and
coaches
to
cheer
them
on,
and
to
achieve.
There
is
currently
no
trusted
place
on
the
internet
devoted
to
helping
people
reach
their
maximum
potential

7.
iCompass: Find
Your
Direction,
Track
Your
Progress,
Live
Your
Dream,
Achieve!
iCompass
The
solution
The$Solu)on:$iCompass$
3" |"Commercial"in"Confidence"
The
concept
of
iCompass
represents
a
paradigm
shift.
By
taking
social
networking
to
the
next
level;
by
utilizing
the
basis
of
social
networking
to
maximize
human
potential,
iCompass
may
be
termed
as
a
tool
for
human
achievement
via
technology.
As
described
earlier,
iCompass
is
a
concept
for
a
central
virtual
canvas
where
users
can
pursue
ideation
of
their
goals,
seek
validation
of
their
ideas,
perform
tracking
of
ongoing
efforts
towards
meeting
their
objectives,
find
motivation
by
communicating
with
peer
groups,
coaches,
professionals
and
supporters
and
finally
to
garner
recognition/validation
when
their
goals
are
met.
The
features
that
iCompass
will
offer
include:
• Leveraging
existing
knowledge
repositories
and
multimedia
to
offer
appropriate
data
and
content
to
the
user,
• Support
and
encouragement
from
role
models
and
peer
groups
[entirely
optional
for
the
user],
• Tools
to
validate
goals
and
objectives
[or
the
option
to
work
in
complete
privacy],

8.
iCompass: Find
Your
Direction,
Track
Your
Progress,
Live
Your
Dream,
Achieve!
• Enables
goal
setting
via
tracking
and
monitoring
tools,
• User-­‐controlled
collaboration:
keep
it
private,
collaborate
with
peers
or
open
up
to
the
public
–
“your
privacy
is
defined
and
controlled
by
you!”.
How
will
it
work?
Fig:
How
iCompass
will
work
iCompass
may
be
architected
and
built
as
an
independent
platform/stand-­‐alone
website,
an
application/add-­‐on
to
current
social
networking
websites,
an
application
made
available
via
various
mobile
and
online
channels
etc.:
the
possibilities
are
endless,
and
constrained
only
by
the
vision
of
the
software
architect.
However
it
may
be
deployed,
the
core
iCompass
platform
will
include
the
following
features:
• An
ubiquitous
application,
technology
and
platform
agnostic,
multi-­‐lingual,
free
for
the
user
and
paid
for
commerce,
• A
“blank
canvas”
for
the
user
to
express
their
needs,
desires
and
goals
for
the
future:
Visualize
and
Model
tools,

9.
iCompass: Find
Your
Direction,
Track
Your
Progress,
Live
Your
Dream,
Achieve!
• Security,
access
and
authorization
controls
entirely
managed
by
the
user
for
their
space,
• Support
levels
ranging
from
passive
(providing
data
and
content
from
the
web)
to
active
(plug-­‐ins
to
online
forums,
coaches/mentors,
websites
etc.),
• User-­‐driven
collaboration
modes
–
private,
collaborative
or
public,
• Tools
for
planning
and
tracking
of
the
structured
steps
necessary
to
achieve
the
final
goal,
• Provision
to
validate
the
performance
of
the
user
against
the
structured
steps,
• Platform
to
record
and
recognize
the
achievement
once
the
goal
has
been
reached.

10.
iCompass: Find
Your
Direction,
Track
Your
Progress,
Live
Your
Dream,
Achieve!
The
Possibilities
Where
can
iCompass
be
used?
As
a
generic
engine
for
driving
realization
of
potential,
iCompass
may
be
used
in
a
many
number
of
ways:
• By
individuals
seeking
to
realize
educational,
health,
professional
or
recreational
goals
• By
enterprises
seeking
a
trusted
forum
to
achieve
their
organizational
goals,
motivate
their
employees
to
perform
better
and
mould
their
corporate
strategy
• By
NGOs,
governments,
governmental
departments,
extra-­‐government
international
bodies
(e.g.,
WHO),
recreational
organizations,
clubs,
professional
sports
teams,
and
other
groups
of
people
seeking
to
establish,
track
and
achieve
a
common
purpose
• By
companies
that
want
a
platform
to
engage
customers,
individuals
committed
to
their
cause
and
more
• Service
providers,
coaches,
mentors,
equipment
manufacturers,
trainers,
and
others
who
can
help
in
goal
realization.
Imagineering…what-if?-
You"wish"to"be"" You"wish"to"" You"would"like"to""
You"wish"to"be"a""
financially"" complete"a"" be"promoted""
public"speaker?"
independent?" university"degree?" at"work?"
You"are"an"Energy"business"
You"are"a"bank,"and"your"goal"is""" You"are"the""Na<onal" &"wish"to"target,"engage"and"
to"serve"your"customer"be?er,"" Heart"Founda<on""and"
foster"those,"who"are"
targe<ng"their"aspira<ons"and"" wish"be?er"allocate" passionate"about"your"
stated"objec<ves?" your"resources?"
industry?"
You"are"a"law"school"who" You"are"a"health"care"industry" You"are"a""French"
wish"to"target"people" and"wish"to"target"people" Language"Tutor""and"
passionate"about"law"and" who"are"passionate"about" wish"to"posi<on"your"
wish"to"take"up"this"goal?" service"/"healthcare?" services"efficiently?"
You"are"an""Educa<on"Department""and" You"are"a"travel"business"and"wish"to"target"
wish"to"target,"support"and"foster" be?er"L"engage"right"at"the"aspira<on"level,"
educa<on"amongst"your"target"market"L" support"realiza<on"–"build"trusted"rela<onship"L"
be?er"alloca<on"of"your"resources?" avoid"commodi<za<on?"
7" |"Commercial"in"Confidence"

11.
iCompass: Find
Your
Direction,
Track
Your
Progress,
Live
Your
Dream,
Achieve!
A
Sample
Usage
Scenario
Consider
an
individual
who
logs
into
iCompass
and
has
the
goal
“I
want
to
be
a
Marathon
runner”.
iCompass
will
offer
the
following
tools
that
will
help
him/her
achieve
the
goal:
Visualization
• Multimedia
information
for
marathon
training
• Inspirational
stories
of
role
models
and
achievers
• Searchable
database
of
knowledge
repositories
supported
by
research
and
real-­‐life
data
Modelling
• A
self-­‐assessment
form
to
build
your
personal
profile
• Recommendations
to
change
the
abstract
idea
into
a
concrete
one
• Support:
Tips,
tricks,
challenges
and
how
to
overcome
them
• Different
interfaces
for
users
choosing
to
keep
it
private
vs.
those
who
wish
to
publicize
it
Planning
• Breaking
the
goal
into
achievable
mini-­‐objectives
• Personalized
plans,
encouragement
from
role
models
and/or
community
• Customized
commercial
service
listings
that
offer
training
and
support
at
a
cost
Tracking
• Shared
space
to
discuss
achievements
and
challenges
• List
missed
objectives,
tick
off
achieved
targets
Recognition
• Shared
space
to
discuss
achievements
and
challenges
• Get
recognition,
offer
support
to
others
as
someone
who’s
been
there
and
done
it
• Link
to
social
networking
sites
and
spread
the
word!
Why
Stop
Imagineering!
• I
want
to
be
financially
successful…go
from
the
need
to
want…pay
off
the
credit
card
to
being
financially
independent…
o Imagine
if
you
are
a
bank,
and
if
you
are
part
of
your
customer’s
financial
goal
and
pursuit,
with
the
insight
-­‐
the
kind
of
relationship
you
can
forge
with
your
customer.
Build
trusted
relationship
for
life,
be
a
partner
of
your

12.
iCompass: Find
Your
Direction,
Track
Your
Progress,
Live
Your
Dream,
Achieve!
customer’s
achievement
/
progress
-­‐
design
better
products
/
services
by
partnering
with
your
customers
-­‐
get
into
early
conversations…
• I
want
to
be
professionally
successful
o Opportunity
for
coach
/
mentor
/
trainer…education
provider…
• I
want
to
be
successful
in
my
relationship…
o For
relationship
advisers
/
counsellors
• I
want
to
look
better…
• I
want
to
be
knowledgeable
in….
• I
like
to
be
sought
by
my
friends
or
associates…
• I
want
to
be
respected…
• I
would
like
to
participate
in
public
service…
• I
would
like
to
be
like….”your
role
model”….
• I
would
like
to
be
better
than…”you
are
competing
with….”…
Why
iCompass?
iCompass
fills
a
need
for
a
trusted
virtual
space
for
goal-­‐tracking
and
achievement
that
is
absent
on
the
internet:
1) Every
motivational
site
offers
only
a
piecemeal
solution
targeted
towards
a
specific
problem
E.g.,
Weight
watchers,
Livestrong,
powerlung.com
etc.
2) Social
networking
sites
are
generic
in
nature
despite
customizable
sections.
They
lack
specific
tools
for
goal
tracking,
planning
and
collaboration.
3) Collaborative
tools
are
project-­‐
and
process-­‐oriented
and
used
more
in
corporate
settings
rather
than
for
maximizing
potential.
4) Online
forums
and
bulletin-­‐boards
are
tailored
to
cater
to
specific
issues,
rather
than
for
a
person/group.
iCompass
can
fill
all
these
gaping
voids
at
one
stroke.
Next
Steps
Interested?
Want
to
take
it
forward?
If
this
concept
is
of
interest
and
you
foresee
potential
value,
and
if
you
are
in
the
business
of
investment
/
technology
/
unravelling
the
relationship
and
potential
of
“Information
Superhighway”
and
human
behaviour
further,
then
let
us
discuss
the
concept
in
detail
covering
all
aspects
of
“iCompass”.

13.
iCompass: Find
Your
Direction,
Track
Your
Progress,
Live
Your
Dream,
Achieve!
Appendix
The
imagineer
behind
iCompass
is
Satya
Chari
-­‐
a
multi-­‐faceted,
multi-­‐cultural
technology
and
management
leader;
who
brings
domain
expertise
in
Financial
Services,
Telecommunication,
Automobile,
Resources
and
Energy
sectors
to
the
table.
Now
the
Founder
CEO
of
Business
Services
Imagineering
India,
Satya
has
previously
worked
with
Infosys,
Cambridge
Technology
Partners,
Kuwait
Oil
Company
and
others
in
leadership
positions
interacting
with
CxOs
of
global
multinationals,
building
business
verticals
and
mentoring
people.
Passionate
about
virtuous
life,
thinking
of
the
possibilities
and
scope
of
information
in
the
journey
and
it’s
empowerment
multiplier
effect,
sheer
joy
of
seeking
greater
good;
Satya's
core
values,
ethics
and
gratitude
to
abundance;
combined
with
multi-­‐geographical
experiences
and
heterogeneous
technology
background,
guide
all
his
creative
endeavors.
iCompass
is
a
concept
that
arose
out
of
Satya's
introspection
about
the
constant
dis-­‐
aggregation
and
re-­‐aggregation
of
the
known,
desire
to
encourage
positive
living
and
realization
of
one’s
potential
–
a
shift
towards
specie
from
fiat.
He
is
a
student
of
history,
philosophy,
behavioral
economics
and
humanities
and
firmly
believes
in
“greater
good
is
self
good”.
Satya
is
keen
to
work
with
a
committed
team
of
technologists
to
convert
the
iCompass
concept
into
reality.