1. Staying Ahead of the Communications Curve: New Communication Techniques Jody Ordioni • June 2007 What’s Next?

4. Attention is the currency of the new economy. "The Attention Economy” - by Thomas H. Davenport, John C. Beck

5. The Rules of Me Marketing How to Make the Most of your Message, Media, Metrics and Meager Budget

6. Branding is not a Communications Strategy; It’s a Business Imperative! Build Your Brand. Rule #1-

14. It’s a great school! GREAT BRANDING “BUYS” WORD OF MOUTH

16. Communicating With Teens Brand loyalty starts at a young age Customization is key Friends are family Choice is an expectation idealistic -- want to make a meaningful contribution Speak to them on their level; don’t talk down Reach them where they live, work and play Alloy Research study

17. Relentless Simultaneous Communication Rule # 2- Make the most of your new media options-

19. Search Engine Marketing

21. Get your Best Blogging There are 100,000 new blogs daily (2 per second)

22. The MIT bloggers average 15,000 to 20,000 hits per day fromore than 5,000 unique visitors. Admitted students rank the blogs among the top three factors influencing their decision to attend MIT.

23. Push Technology: RSS Feeds Broadcasting Your Content to Opt-In Audiences

25. Push Technology: Podcasts There are more podcasts than global radio stations www.lybsin.com www.ourmedia.org www.audioblog

26. Push Technology: Videocasts

28. Gator Nation Network

29. Rule #3 Make the most of your meager budget - Start with Free Case Study: Caltech

30. Caltech Wikipedia

31. Caltech Alumni Social Networks myspace Linkedin

32. Caltech Videos in Google Video

33. Caltech blog

34. Caltech $1.4 billion Brand Alumni fundraising

35. What’s Next?

36. In-text Advertising

38. Mobi-Web and Text Messaging Mobile e-mail to triple by 2011 to 212 million users worldwide.

40. Interactive Messaging

41. Virtual Worlds

43. Me Marketing: The Process

45. Align Your Message Build a Brand Fortress • Increased Sales • Greater Market Share • Greater Loyalty • Repeat Business

49. Which articles are being read?

50. Who is coming to your site?

51. What are your results?

52. Take Baby Steps

53. BRANDEMiX is an advertising/communications/consulting firm specializing in branding for business results. We create and implement aligned advertising and internal communications that connect audiences to organizational culture, goals and vision. Our services include: Advertising • Student Enrollment • Business Communications • Consulting Faculty Recruitment Advertising • Event Marketing & Support Internal Communications • Market Research • Media Planning & Placement Public Relations • Viral Marketing For more information, please contact Jody Ordioni at: 212.947.1001 or e-mail: [email_address] ABOUT BRANDEMiX Special Acknowledgements to: Bob Johnson Consulting • Dan Forbush, ProfNet • Noel Loevitz • The Internet