This document provides guidance on creating and pitching a media studies advanced portfolio containing a music video, digipack, and advertisement for a music genre. It instructs the student to produce graphs and analyze research on their chosen sub-genre, storyboard and create drafts of the projects, gather feedback, and create a multimedia director's pitch justifying and evidencing all creative choices through research, feedback, and examples. The director's pitch should pitch each product using evidence from research and prior work to defend video, packaging, and advertising design decisions.