10. Local literate women ( Piramal Swasthya Sevaks ) are recruited undergo a rigorous training programme in which they are trained to collect simple diagnostic information, preventive medicine, first-aid and customer service. Villagers who feel ill come to the Piramal e-Swasthya Center or are visited by the Piramal Swasthya Sevak. After talking to and examining the patient, the health care worker communicates this diagnostic data through a cell-phone to a centralized call centre. The total treatment costs between Rs.30 - Rs.50 depending on the medical condition. The Piramal e-Swasthya Centre is also a village level pharmacy stocked with medicines necessary to fill the basic prescriptions recommended by the call centre. If the ailment appears serious, the call centre recommends that the patient visit a secondary or tertiary healthcare facility immediately. These women are given a medical kit, marketing material and a mobile phone. They are then assisted in setting up a tele-clinic ( Piramal e-Swasthya Centre ) at their own homes. At the back end, a call centre worker enters the information provided into a simple e-diagnosis system, which generates an automated response with the recommended prescription and treatment. Doctors manning the call centre also validate this. The healthcare worker also conducts preventive health workshops, which generate awareness about issues such as sanitation, nutrition and first aid.