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Transportation Research Board
APO85 Ferry 
Committee Summer Meeting
June 23, 2014
Presented by:
Justin T. Augustine, III
Vice President
and
Mark A. Major
Chief Investment Officer
2
1. Who is the Regional Transit Authority?
2. Who is Veolia Transportation Services, Inc./Transdev?
3. Current Status of New Orleans Ferry Operations
• Major Ferry Assets
• Planned Operational and Capital Improvements
4. Ferry Connections to Land Based Services and Attractions
• Historical and Present Ridership
Our Presentation Will Focus
On…
The Authority was created in 1979 under the terms of the “RTA Act” as a
corporate and independent political subdivision of the State of Louisiana
(the “State”) for the purposes of planning, designing, leasing, purchasing,
acquiring, holding, owning, constructing, improving, having an equity or
usufruct interest in, financing, maintaining and administering a transit
system within its metropolitan area. Prior to the recent addition of ferry
services, the system consist of 146 buses, 66 streetcars and 61
paratransit vehicles.
The RTA Act provides that the Authority will include all of the territory in
the Parishes of Orleans, Jefferson, St. Tammany, and St. Bernard, or
such of those four parishes or other parishes as they elect to participate
in the Authority. Orleans and Jefferson Parishes are currently the only
members of the Authority.
RTA HISTORY
3
Veolia Transportation is the North American business unit of Transdev, the world’s largest
and best-known operator of passenger transportation services.
Transdev Key Facts
 Operates in 27 countries and has 119,000 employees
 Operates bus, rail, light rail, shuttle, and ferry businesses
 Operates ferry services in Australia, France, the Netherlands, Sweden and the United States
 Contracts with 5,000 transit agencies and authorities
 Relationships with clients that span decades
 Transports 3.3 billion passenger trips per year
 Over 150 years of operating experience
 Total revenues of $10 Billion in 2011
 Committed to productive and enduring relationships with clients, passengers and employees
Veolia has over 200 contracts in 22 states with 18,000 employees in cities including New
Orleans, Phoenix, Denver, San Diego, Atlanta, Baltimore, Washington, DC, San Francisco,
Nassau County Long Island, Boston and suburbs of Toronto.
Veolia Transportation Services
4
5
6
Veolia Contracts in the
United States and Canada
How the RTA/Veolia Contract Works
The RTA Board has full policy control over all areas of the service
The RTA owns all assets, facilities and vehicles
Veolia operates and manages all aspects, just like a transit agency:
Service design, planning, grants administration, finance, IT, legal,
procurement, passenger information, labor relations, safety, maintenance,
operations, ridership-building/marketing, media relations, communication,
ticketing, etc.
7
An Overview: Project Timeline and History
July 1, 2013
 Act No. 273 Authorizes LADOTD to enter into CEA with a political
subdivision of the State
August 15, 2013
 City Council Approves Fare Structure
August 2013- February 2014
 Contract negotiations continue
 Necessary local, state, federal approvals/waivers are submitted for approval
February 12 , 2014
 Maritime Administration authorizes Veolia to operate Ferry System
February 16, 2014
 Two agreements are signed and Veolia begins management of ferry
operations
 LADOTD and RTA CEA
 RTA and Veolia Supplemental Agreement
February 23, 2014
 Base fare structure for ferries implemented
April 20, 2014
 40 Ferry Employees Transferred from LADOTD to Veolia
8
• Brief History of the LADOTD desires to get out of the
ferry business
• LADOTD/RTA CEA Major Provisions
Establishes Required Ferry Service
Provides for the Annual Operating Subsidy
Identifies the LADOTD Ferry Assets to be Managed
by RTA’s Operator
• RTA/Veolia Supplemental Agreement
Establish a Program of Passenger and Vehicle Fares
RTA provides Veolia with Ferry Vessel Fuel
Provides for coordination with MPO Regional
Planning Commission
9
LADOTD/RTA/Veolia Agreements
Current Status of
New Orleans
Ferry Operations
10
Canal Street/Algiers Point
11
Lower Algiers/Chalmette
12
Canal Street Ferry
Terminal and
Landing
Located on the Eastbank of the
Mississippi River at 1 Canal Street
(New Orleans, LA 70130)
Operates Monday – Thursday 7:15
a.m. – 6:30 p.m.
Friday 7:15 a.m. – 8:00 p.m.
Saturday 10:45 a.m. – 8:00 p.m.
Sunday 10:45 a.m. – 6:00 p.m.
Service Frequency: 30 minutes
Round trip: 30 minutes
Customers Served: Pedestrians
Ferry Route: Canal Street/Algiers
Point
13
Algiers Point Ferry
Terminal and
Landing
Located on the Westbank of the
Mississippi River at 101 Morgan
Street (New Orleans, LA 70114)
Operates Monday – Thursday
7:15 a.m. – 6:30 p.m.
Friday 7:15 a.m. – 8:00 p.m.
Saturday 10:45 a.m. – 8:00 p.m.
Sunday 10:45 a.m. – 6:00 p.m.
Service Frequency: 30 minutes
Round trip: 30 minutes
Customers Served: Pedestrians
Ferry Route: Algiers Point/Canal
Street
14
Lower Algiers Marine
Maintenance Facility
Located on the West Bank of
the Mississippi River at 7500
Patterson Road, New Orleans,
LA 70131 and adjacent to the
Lower Algiers Ferry Landing
(Orleans Parish)
Performs preventative
maintenance and small repairs
on the ferry vessels and
terminals
Operates Monday - Friday 7:00
a.m. – 3:30 p.m.
15
Lower Algiers
Ferry Landing
(No Terminal Building)
Located on the West Bank of the
Mississippi River at 7360 Patterson
Road, New Orleans, LA 70131 and
adjacent to the Lower Algiers Marine
Maintenance Facility
Operates 7 days a week 6:00 a.m. –
8:45 p.m.
Ferry Service Frequency: 30
minutes
Round trip: 30 minutes
Customers Served: Motor Vehicles
and Pedestrians
Ferry Route: Lower
Algiers/Chalmette
16
Chalmette Ferry Landing
(No Terminal Building)
Located on the Eastbank of the
Mississippi River at Paris
Road/Ferry Landing (St.
Bernard Parish)
Operates 7 days a week 6:00
a.m. – 8:45 p.m.
Ferry Service Frequency: 30
minutes
Round trip: 30 minutes
Customers Served: Motor
Vehicles and Pedestrians
Ferry Route: Chalmette/Lower
Algiers
17
ST. JOHN
ROUTE: Lower Algiers/Chalmette (Back -up)
USCG DOC NUMBER 582890
SIZE – 60 X 142
TONS: GROSS (NET) – 656 (446)
PROPULSION - DIESEL, TWIN SCREW (CAT
3412)
TOTAL CAPACITY – 221 PASSENGERS
56 VEHICLES
CAPT. NEVILLE LEVY
USCG DOC NUMBER 588306
SIZE – 66 X 190
TONS: GROSS (NET) – 858 (593)
PROPULSION - DIESEL, TWIN SCREW
MAIN (CAT D398B); ELECTRIC, 360 BOW
THRUSTER
TOTAL CAPACITY – 870 PASSENGERS
60 VEHICLES
YEAR BUILT – 1977
YEAR BUILT – 1977
(LADOTD DRYDOCK)
18
COL. FRANK X. ARMIGER
ROUTE: Canal Street/Algiers Point (Primary)
USCG DOC NUMBER 593755
SIZE – 30 X 87
TONS: GROSS (NET) – 268 (182)
PROPULSION - DIESEL, TWIN SCREW
(CUMMINS KT 1150M)
TOTAL CAPACITY – 351 PASSENGERS
(PEDESTRIAN ONLY, NOT ABLE TO CARRY
VEHICLES)
THOMAS JEFFERSON
USCG DOC NUMBER 242522
SIZE – 54 X 142
TONS: GROSS (NET) – 477 (398)
PROPULSION - DIESEL, TWIN 360 MAIN
THRUSTERS (CAT D353/SCHOTTEL
SRP170); DIESEL, 360 BOW THRUSTER
(CAT 3306/SCHOTTEL SRP110)
TOTAL CAPACITY – 692 PASSENGERS
50 VEHICLES
YEAR BUILT - 1978
YEAR BUILT – 1942 MAJOR
REFURBISHMENT IN 2001
(LADOTD DRYDOCK)
19
SEN. ALVIN T. STUMPF
ROUTE:  Lower Algiers/Chalmette (Primary)
USCG DOC NUMBER  593578
SIZE – 66 X 190
TONS:  GROSS (NET) – 858 (593)
PROPULSION  ‐ DIESEL, TWIN SCREW MAIN 
(CAT D398B); ELECTRIC, 360 BOW 
THRUSTER
TOTAL CAPACITY – 870 PASSENGERS
60 VEHICLES
LOUIS B. PORTERIE
ROUTE:  Canal Street/Algiers Point (Back‐up)
USCG DOC NUMBER  236610
SIZE – 54 X 140
TONS:  GROSS (NET) – 566 (522)
PROPULSION  ‐ DIESEL, TWIN 360 MAIN 
THRUSTERS (CAT D353/SCHOTTEL SRP170); 
DIESEL, 360 BOW THRUSTER (CAT 
3306/SCHOTTEL SRP110)
TOTAL CAPACITY – 692 PASSENGERS 
50 VEHICLES
YEAR BUILT - 1978
YEAR BUILT – 1937 MAJOR REFURBISHMENT
IN 1993
20
Phase I Operational Improvements
Renovation of Maintenance Facility
 Project Description: Maintenance facility received a clean‐up and removal of hazardous
materials, surplus equipment, and assets earmarked for return to the State of Louisiana
were removed.
 Completion Date: Ongoing
Employee Transition and Training
 Project Description: 40 employees were transitioned from State of Louisiana civil
Service Employment to Veolia Transportation employment. 15 State of Louisiana
employees selected to remain in the employment of the State of Louisiana.
 Completion Date: April 20, 2014
Relocation of Administrative Staff
 Project Description: Administrative staff were relocated from the CCC building to the
maintenance facility.
 Completion Date: Ongoing
21
Phase II Operational Improvements
Diamond Dropbox Interim Fare Collection System
Dedicated Ferry Monthly Passes
 Project Description:  
 Launch Date : July 1, 2014
 Valid For Unlimited Passenger Trips on Canal St. and 
Chalmette Ferry
 Non‐Transferrable
 No Refunds
 $2.00 Value Per Ferry Trip Per Person (Passenger only/Vehicle 
fees apply)
 Valid Only For Calendar Month Of Year Punched
 Project Description:  Touchless cash collection 
drop boxes will be installed for the collection of 
cash fares.
 Launch Date : July 1, 2014 
 Goals: 
 Secure Fare collection System
 No Refunds
 Exact change required
 Reduces employee cash handling
22
Phase II Operational Improvements
Expanded Ferry Service
 Project Description:  The hours of ferry service on the Canal Street/Algiers Point 
ferry route will change as follows:
Days Current Hours New Hours
Monday-Thursday 7:15 am – 6:30 pm 6:00 am - 10:00 pm
Friday 7:15 am – 8:00 pm 6:00 am –10:00 pm
Saturday 10:45 am – 8:00 pm No Change
Sunday 10:45 am – 6:00 pm No Change
Goal:  Meet the demand from our customers for increase ferry service.
Launch Date:  July 24, 2014
23
Phase II Operational Improvements
Marketing Campaign
 Project  Description: A campaign promoting the historic ferry system utilizing media outreach, 
community relations, advertising, and online and social media has been developed under the campaign 
theme “Connecting Community”
 Goal: Increased ridership, improved image of the ferry system, educating current and future ferry riders 
about the “new” ferry system, and garnering support from community leaders, elected officials, and the 
business, tourism, and hospitality industry.
Revenue Ad Sales Contract
 Project  Description: Veolia has begun preliminary contract negotiations with a local advertising vendor 
to provide third party  sales service on the ferry vessels and terminals.
 Goal: To sell ads on‐board vessels and in terminals to increase revenue potential of operation. 
Terminal Clean‐Up Day
 Project  Description:  A day of giving back by the community.  Veolia and RTA are working with city 
leaders, the business community, hospitality and tourism community to clean the terminal locations and 
give the facilities a makeover.
 Goal: Improve the rider experience while utilizing the ferry system.
 Target Launch Date: August 2014
 Target Launch Date: August 2014
 Target Launch Date: TBD – Collaborate with Algiers Community
24
Phase III Ferry Capital Improvements 
Facility Improvements
 One‐time dedicated capital funds from DOTD available for facility improvements
 $3,000,000 – Available Federal, State  and Local Funds
Vessel Improvements
 One‐time dedicated capital funds from DOTD available for the purchase of new ferry vessels
 $16,000,000 – Available Federal, State  and Local Funds
25
Future Planned Improvements – Proposed New vehicles
For Federal Transfer ‐ Kingston Express 
26
For New Construction – Jersey and York Style Ferry 
Future Planned Improvements – Proposed New vehicles
27
Ferry Connections to Land Based Services, Attractions 
and Major Events
• Eight RTA/Veolia Bus Routes
• Four RTA/Veolia Streetcar Routes
• Central Business District
• World Renowned Restaurants
• Historic French Quarter
• New Riverwalk Outlet Mall
• Hilton, Sheraton, Marriott, Westin and other major hotels
• Harrah’s Casino
• Woldenberg Park
• Audubon Aquarium and Insectarium
• Algiers Point Restaurants and Bed‐n‐Breakfasts
• Mardi Gras/Bourbon Street
• French Quarter Festival
• Ernest N. Morial Convention Center
28
Ridership By Hour (Data from DOTD – 2012-2013)
29
0
20
40
60
80
100
120
140
160
Mean Ridership per trip
Algiers‐Canal St. 
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Ridership By Hour (Data from DOTD – 2012-2013)
30
The table below shows ridership numbers from February 16, 2014 – May 31, 2014.
Ferry Ridership
February 16, 2014 through May 31 2014
Algiers Point/Canal Street Lower Algiers/Chalmette
Pedestrian Vehicle Total Pedestrian Vehicle Total
February 16 - February 28,
2014 21,452 48 21,500 193 13,200 13,393
*March 2014 72,759 102 72,861 404 24.909 25,313
April 2014 66,386 102 66,488 325 23,691 24,016
May 2014 40,413 121 40,534 446 26,361 26,807
*Ridership for Mardi Gras period, Saturday, March 1st - Tuesday March 4th totaled
34,915
31
Contact Information For:
Justin T. Augustine, III
Vice President
Justin.augustine@veoliatransdev.com
504.827.8302
Mark A. Major
Chief Investment Officer
Mark.major@veoliatransdev.com
504.827.8368
Email:  ferryoperations@veoliatransdev.com
Website:  nolaferries.com or
http://www.norta.com/getting‐around.aspx
THANK YOU
32

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Trb ferry cmte (6 23-14) - veolia transportation

  • 1. Transportation Research Board APO85 Ferry  Committee Summer Meeting June 23, 2014 Presented by: Justin T. Augustine, III Vice President and Mark A. Major Chief Investment Officer
  • 2. 2 1. Who is the Regional Transit Authority? 2. Who is Veolia Transportation Services, Inc./Transdev? 3. Current Status of New Orleans Ferry Operations • Major Ferry Assets • Planned Operational and Capital Improvements 4. Ferry Connections to Land Based Services and Attractions • Historical and Present Ridership Our Presentation Will Focus On…
  • 3. The Authority was created in 1979 under the terms of the “RTA Act” as a corporate and independent political subdivision of the State of Louisiana (the “State”) for the purposes of planning, designing, leasing, purchasing, acquiring, holding, owning, constructing, improving, having an equity or usufruct interest in, financing, maintaining and administering a transit system within its metropolitan area. Prior to the recent addition of ferry services, the system consist of 146 buses, 66 streetcars and 61 paratransit vehicles. The RTA Act provides that the Authority will include all of the territory in the Parishes of Orleans, Jefferson, St. Tammany, and St. Bernard, or such of those four parishes or other parishes as they elect to participate in the Authority. Orleans and Jefferson Parishes are currently the only members of the Authority. RTA HISTORY 3
  • 4. Veolia Transportation is the North American business unit of Transdev, the world’s largest and best-known operator of passenger transportation services. Transdev Key Facts  Operates in 27 countries and has 119,000 employees  Operates bus, rail, light rail, shuttle, and ferry businesses  Operates ferry services in Australia, France, the Netherlands, Sweden and the United States  Contracts with 5,000 transit agencies and authorities  Relationships with clients that span decades  Transports 3.3 billion passenger trips per year  Over 150 years of operating experience  Total revenues of $10 Billion in 2011  Committed to productive and enduring relationships with clients, passengers and employees Veolia has over 200 contracts in 22 states with 18,000 employees in cities including New Orleans, Phoenix, Denver, San Diego, Atlanta, Baltimore, Washington, DC, San Francisco, Nassau County Long Island, Boston and suburbs of Toronto. Veolia Transportation Services 4
  • 5. 5
  • 6. 6 Veolia Contracts in the United States and Canada
  • 7. How the RTA/Veolia Contract Works The RTA Board has full policy control over all areas of the service The RTA owns all assets, facilities and vehicles Veolia operates and manages all aspects, just like a transit agency: Service design, planning, grants administration, finance, IT, legal, procurement, passenger information, labor relations, safety, maintenance, operations, ridership-building/marketing, media relations, communication, ticketing, etc. 7
  • 8. An Overview: Project Timeline and History July 1, 2013  Act No. 273 Authorizes LADOTD to enter into CEA with a political subdivision of the State August 15, 2013  City Council Approves Fare Structure August 2013- February 2014  Contract negotiations continue  Necessary local, state, federal approvals/waivers are submitted for approval February 12 , 2014  Maritime Administration authorizes Veolia to operate Ferry System February 16, 2014  Two agreements are signed and Veolia begins management of ferry operations  LADOTD and RTA CEA  RTA and Veolia Supplemental Agreement February 23, 2014  Base fare structure for ferries implemented April 20, 2014  40 Ferry Employees Transferred from LADOTD to Veolia 8
  • 9. • Brief History of the LADOTD desires to get out of the ferry business • LADOTD/RTA CEA Major Provisions Establishes Required Ferry Service Provides for the Annual Operating Subsidy Identifies the LADOTD Ferry Assets to be Managed by RTA’s Operator • RTA/Veolia Supplemental Agreement Establish a Program of Passenger and Vehicle Fares RTA provides Veolia with Ferry Vessel Fuel Provides for coordination with MPO Regional Planning Commission 9 LADOTD/RTA/Veolia Agreements
  • 10. Current Status of New Orleans Ferry Operations 10
  • 13. Canal Street Ferry Terminal and Landing Located on the Eastbank of the Mississippi River at 1 Canal Street (New Orleans, LA 70130) Operates Monday – Thursday 7:15 a.m. – 6:30 p.m. Friday 7:15 a.m. – 8:00 p.m. Saturday 10:45 a.m. – 8:00 p.m. Sunday 10:45 a.m. – 6:00 p.m. Service Frequency: 30 minutes Round trip: 30 minutes Customers Served: Pedestrians Ferry Route: Canal Street/Algiers Point 13
  • 14. Algiers Point Ferry Terminal and Landing Located on the Westbank of the Mississippi River at 101 Morgan Street (New Orleans, LA 70114) Operates Monday – Thursday 7:15 a.m. – 6:30 p.m. Friday 7:15 a.m. – 8:00 p.m. Saturday 10:45 a.m. – 8:00 p.m. Sunday 10:45 a.m. – 6:00 p.m. Service Frequency: 30 minutes Round trip: 30 minutes Customers Served: Pedestrians Ferry Route: Algiers Point/Canal Street 14
  • 15. Lower Algiers Marine Maintenance Facility Located on the West Bank of the Mississippi River at 7500 Patterson Road, New Orleans, LA 70131 and adjacent to the Lower Algiers Ferry Landing (Orleans Parish) Performs preventative maintenance and small repairs on the ferry vessels and terminals Operates Monday - Friday 7:00 a.m. – 3:30 p.m. 15
  • 16. Lower Algiers Ferry Landing (No Terminal Building) Located on the West Bank of the Mississippi River at 7360 Patterson Road, New Orleans, LA 70131 and adjacent to the Lower Algiers Marine Maintenance Facility Operates 7 days a week 6:00 a.m. – 8:45 p.m. Ferry Service Frequency: 30 minutes Round trip: 30 minutes Customers Served: Motor Vehicles and Pedestrians Ferry Route: Lower Algiers/Chalmette 16
  • 17. Chalmette Ferry Landing (No Terminal Building) Located on the Eastbank of the Mississippi River at Paris Road/Ferry Landing (St. Bernard Parish) Operates 7 days a week 6:00 a.m. – 8:45 p.m. Ferry Service Frequency: 30 minutes Round trip: 30 minutes Customers Served: Motor Vehicles and Pedestrians Ferry Route: Chalmette/Lower Algiers 17
  • 18. ST. JOHN ROUTE: Lower Algiers/Chalmette (Back -up) USCG DOC NUMBER 582890 SIZE – 60 X 142 TONS: GROSS (NET) – 656 (446) PROPULSION - DIESEL, TWIN SCREW (CAT 3412) TOTAL CAPACITY – 221 PASSENGERS 56 VEHICLES CAPT. NEVILLE LEVY USCG DOC NUMBER 588306 SIZE – 66 X 190 TONS: GROSS (NET) – 858 (593) PROPULSION - DIESEL, TWIN SCREW MAIN (CAT D398B); ELECTRIC, 360 BOW THRUSTER TOTAL CAPACITY – 870 PASSENGERS 60 VEHICLES YEAR BUILT – 1977 YEAR BUILT – 1977 (LADOTD DRYDOCK) 18
  • 19. COL. FRANK X. ARMIGER ROUTE: Canal Street/Algiers Point (Primary) USCG DOC NUMBER 593755 SIZE – 30 X 87 TONS: GROSS (NET) – 268 (182) PROPULSION - DIESEL, TWIN SCREW (CUMMINS KT 1150M) TOTAL CAPACITY – 351 PASSENGERS (PEDESTRIAN ONLY, NOT ABLE TO CARRY VEHICLES) THOMAS JEFFERSON USCG DOC NUMBER 242522 SIZE – 54 X 142 TONS: GROSS (NET) – 477 (398) PROPULSION - DIESEL, TWIN 360 MAIN THRUSTERS (CAT D353/SCHOTTEL SRP170); DIESEL, 360 BOW THRUSTER (CAT 3306/SCHOTTEL SRP110) TOTAL CAPACITY – 692 PASSENGERS 50 VEHICLES YEAR BUILT - 1978 YEAR BUILT – 1942 MAJOR REFURBISHMENT IN 2001 (LADOTD DRYDOCK) 19
  • 20. SEN. ALVIN T. STUMPF ROUTE:  Lower Algiers/Chalmette (Primary) USCG DOC NUMBER  593578 SIZE – 66 X 190 TONS:  GROSS (NET) – 858 (593) PROPULSION  ‐ DIESEL, TWIN SCREW MAIN  (CAT D398B); ELECTRIC, 360 BOW  THRUSTER TOTAL CAPACITY – 870 PASSENGERS 60 VEHICLES LOUIS B. PORTERIE ROUTE:  Canal Street/Algiers Point (Back‐up) USCG DOC NUMBER  236610 SIZE – 54 X 140 TONS:  GROSS (NET) – 566 (522) PROPULSION  ‐ DIESEL, TWIN 360 MAIN  THRUSTERS (CAT D353/SCHOTTEL SRP170);  DIESEL, 360 BOW THRUSTER (CAT  3306/SCHOTTEL SRP110) TOTAL CAPACITY – 692 PASSENGERS  50 VEHICLES YEAR BUILT - 1978 YEAR BUILT – 1937 MAJOR REFURBISHMENT IN 1993 20
  • 21. Phase I Operational Improvements Renovation of Maintenance Facility  Project Description: Maintenance facility received a clean‐up and removal of hazardous materials, surplus equipment, and assets earmarked for return to the State of Louisiana were removed.  Completion Date: Ongoing Employee Transition and Training  Project Description: 40 employees were transitioned from State of Louisiana civil Service Employment to Veolia Transportation employment. 15 State of Louisiana employees selected to remain in the employment of the State of Louisiana.  Completion Date: April 20, 2014 Relocation of Administrative Staff  Project Description: Administrative staff were relocated from the CCC building to the maintenance facility.  Completion Date: Ongoing 21
  • 22. Phase II Operational Improvements Diamond Dropbox Interim Fare Collection System Dedicated Ferry Monthly Passes  Project Description:    Launch Date : July 1, 2014  Valid For Unlimited Passenger Trips on Canal St. and  Chalmette Ferry  Non‐Transferrable  No Refunds  $2.00 Value Per Ferry Trip Per Person (Passenger only/Vehicle  fees apply)  Valid Only For Calendar Month Of Year Punched  Project Description:  Touchless cash collection  drop boxes will be installed for the collection of  cash fares.  Launch Date : July 1, 2014   Goals:   Secure Fare collection System  No Refunds  Exact change required  Reduces employee cash handling 22
  • 23. Phase II Operational Improvements Expanded Ferry Service  Project Description:  The hours of ferry service on the Canal Street/Algiers Point  ferry route will change as follows: Days Current Hours New Hours Monday-Thursday 7:15 am – 6:30 pm 6:00 am - 10:00 pm Friday 7:15 am – 8:00 pm 6:00 am –10:00 pm Saturday 10:45 am – 8:00 pm No Change Sunday 10:45 am – 6:00 pm No Change Goal:  Meet the demand from our customers for increase ferry service. Launch Date:  July 24, 2014 23
  • 24. Phase II Operational Improvements Marketing Campaign  Project  Description: A campaign promoting the historic ferry system utilizing media outreach,  community relations, advertising, and online and social media has been developed under the campaign  theme “Connecting Community”  Goal: Increased ridership, improved image of the ferry system, educating current and future ferry riders  about the “new” ferry system, and garnering support from community leaders, elected officials, and the  business, tourism, and hospitality industry. Revenue Ad Sales Contract  Project  Description: Veolia has begun preliminary contract negotiations with a local advertising vendor  to provide third party  sales service on the ferry vessels and terminals.  Goal: To sell ads on‐board vessels and in terminals to increase revenue potential of operation.  Terminal Clean‐Up Day  Project  Description:  A day of giving back by the community.  Veolia and RTA are working with city  leaders, the business community, hospitality and tourism community to clean the terminal locations and  give the facilities a makeover.  Goal: Improve the rider experience while utilizing the ferry system.  Target Launch Date: August 2014  Target Launch Date: August 2014  Target Launch Date: TBD – Collaborate with Algiers Community 24
  • 25. Phase III Ferry Capital Improvements  Facility Improvements  One‐time dedicated capital funds from DOTD available for facility improvements  $3,000,000 – Available Federal, State  and Local Funds Vessel Improvements  One‐time dedicated capital funds from DOTD available for the purchase of new ferry vessels  $16,000,000 – Available Federal, State  and Local Funds 25
  • 28. Ferry Connections to Land Based Services, Attractions  and Major Events • Eight RTA/Veolia Bus Routes • Four RTA/Veolia Streetcar Routes • Central Business District • World Renowned Restaurants • Historic French Quarter • New Riverwalk Outlet Mall • Hilton, Sheraton, Marriott, Westin and other major hotels • Harrah’s Casino • Woldenberg Park • Audubon Aquarium and Insectarium • Algiers Point Restaurants and Bed‐n‐Breakfasts • Mardi Gras/Bourbon Street • French Quarter Festival • Ernest N. Morial Convention Center 28
  • 29. Ridership By Hour (Data from DOTD – 2012-2013) 29 0 20 40 60 80 100 120 140 160 Mean Ridership per trip Algiers‐Canal St.  Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  • 30. Ridership By Hour (Data from DOTD – 2012-2013) 30
  • 31. The table below shows ridership numbers from February 16, 2014 – May 31, 2014. Ferry Ridership February 16, 2014 through May 31 2014 Algiers Point/Canal Street Lower Algiers/Chalmette Pedestrian Vehicle Total Pedestrian Vehicle Total February 16 - February 28, 2014 21,452 48 21,500 193 13,200 13,393 *March 2014 72,759 102 72,861 404 24.909 25,313 April 2014 66,386 102 66,488 325 23,691 24,016 May 2014 40,413 121 40,534 446 26,361 26,807 *Ridership for Mardi Gras period, Saturday, March 1st - Tuesday March 4th totaled 34,915 31