The SCALEit program for 2011

1. 20 danish IT startups in Silicon Valley

2. Inspiration
THIS PROGRAM IS FROM 2011!
A similar program will be offered in 2012
June 6th - 10th, 2011

3. SCALEit program, 2011
Monday Tuesday Wednesday Thursday Friday
June 6th June 7th June 8th June 9th June 10th
Intro / get started! Pitching Meet the Ecosystem Silicon Valley insights Setup in SV!
Equity? Business setup? The EXIT - time to pull
Incubator visit, The Hub,
Slot 1 Contracts? The role of the out and pass your business
Downtown San Francisco
Introduction to the SV lawyer, DLA Piper on!
program, Innovation
Center Denmark and Session and discussion on
L The bank in SV - your
Silicon Valley Partnering! HOW to make it here
Slot 2 A financial partner! With
U Scaling together (Q&A). With Torsten
Silicon Valley Bank
N Kolind,YouNoodle
C
Eat & meet entrepreneur Startup Visit: Zendesk, with
Lunch Eat & meet each other H
Martin Friid Nielsen, Soonr
Company visit: Google
CEO Mikkel Svane
S
V Venture Capital!
Slot 3 Time to meet an Sand Hill
Pitch preparations and Road investor
launchsiliconvalley.org Startup visit
general business
Meet a web-startup in San
touching upon the lingo of Stanford University Francisco Free time
Silicon Valley Campus trip with a
Slot 4 Plan meetings for this time
discussion on or enjoy San Francisco
entrepreneurship
Feedback sessions San Francisco meetup
Visit Steve Blank at his
Evening personal ranch
We will bring in 12 At I/O Ventures you will
extraordinary advisors pitch to +200 people.
Please note that all events and meetings are not finally confirmed and are based on availability of the speakers

4. MO
ND
AY
6
Introduc?on"to"Innova.on$Center$Denmark
and"the"SCALEit$program
Jeff$Snider,"Progression"Partners
Using"Silicon"Valley"to"globalize"your"startup"7"proven"models"
and"how"they"work
Pitch$prepera?ons."Get"ready"to"go"down"the"elevator!
Bill$Jose,"Go"To"Market"Consul?ng

5. MO
ND
AY
6
Visit the ranch of Silicon Valley legend, Steve Blank
Steve Blank is a Silicon Valley-based retired serial entrepreneur,
founding and/or part of 8 startup companies in California’s Silicon
Valley after dropping out of the University of Michigan. A prolific
educator, thought leader and writer on Customer Development for
Startups, Blank teaches, refines, writes and blogs on “Customer
Development,” a rigorous methodology he developed to bring the
“scientific method” to the typically chaotic, seemingly disorganized
startup process.

6. TU E
SDA
Y
7
Launch$Silicon$Valley$(www.launchsiliconvalley.org)
We"are"aIending"the"launch"of"30$exci.ng$startups."In"front"of"an"audience"
of"VCs,"Angels,"Corporate"Execu?ves,"Bloggers,"Press"&"TV"Cameras,"there"
will"also"be"a"wide"range"of"lively,"informa?ve"discussions,"fireside"chats"and"
keynotes"to"bring"you"up"to"date"perspec?ves"on"hot"topics.
Plenty"of"networking"opportuni?es"at"this"full"day"event
Evening"event:"Experienced$Advice$MaGers!
We$have$brought$in$12$of$the$most$experienced$advisors$in$Silicon$Valley,$
to$work$and$discuss$with$the$group.$Each$company$will$do$a$5$min.$pitch$of$
their$product$and$business$model,$and$receive$feedback$from$up$to$3$
advisors.$The$event$will$be$closed$off$with$drinks$and$networking.
Medallia.com$is$the$venue$sponsor$for$this$event

7. WE
DN
ESD
8
AY
The"role"of"the"lawyer,"Bradley$Gersich,"DLA"Piper$
"7"Recent"funding"trends"in"terms"of"types"of"companies"being"funded"and"
valua?ons.
"7"A"handful"of"the"key"terms"of"a"typical"term"sheet"that"emphasize"sharing"
of"control"and"economics.
Banking$in$Silicon$Valley"7"an"ac?ve"partner!"Mar.n$Kan,"
Entrepreneur"Banking"Services,"Silicon"Valley"Bank
Meet$secret$successful$danish$entrepreneur!
Hint:$serial"entrepreneur,"2"exits,"new"startup
Open$discussion$on$entrepreneurship"with$Jesper$
Sørensen,"professor"at"Stanford"University"Graduate"school

8. WE
DN
ESD
8
AY
Evening special
At"the"Blackbox$Startup$House"we"are"invi?ng"20"Silicon"Valley"early"stage"investors"to"an"
invite&only"pitching"event."In"the"casual"seWng"of"this"Palo"Alto"startup"mansion,"each"
startup"will"explain"their"vision"in"a"1"minute"elevator"pitch.
Style:$Cosy"and"informal
AXerparty:"Yes
Organizers Partner Sponsor

9. TH
URS
DAY
9
Dancing"with"the"elefants,"Patrina$Mack$and"Gary$Mandel"
Topic"of"discussion:"How"do"you"play"with"the"big$guys"in"Silicon"Valley!"
Input"and"exit"opportuni?es"in"Silicon"Valley,"Mark$Grossman,"Pagemill"
Partners
Visit"Google$HQ$in"Mountain"View
Learn"from"a"successful"investor,"entrepreneur"and"Venture"Partner"in"
Sunstone"Capital,"Juha$Christensen

10. TH
URS
DAY
Share those business cards! 9
At"I/O$Ventures"in"San"Francisco,"we"open"the"doors"for"the"Silicon"Valley"startup"community,"to"a"
evening"event"of"pitching"and"networking."We"will"serve"drinks"and"snacks,"so"arrive"early"7"we"expect"a"
full"house"this"evening"(100"people).
The"top"20"danish"startups"will"perform"the"famous"1"minute"elevator"pitch"7"so"be"ready!""
Place:$I/O"Ventures.....
Organizer Partner

11. FRI
DAY
10
Visit"The"Hub,"A"startup"incubator
How"to"setup"in"Silicon"Valley,"discussion"with"CEO"of"ZenDesk,"Mikkel"Svane
What"did"SCALEit"do"to"your"business?"What"will"you"do"now?
An"informal"and"open"discussion"with"Torsten"Kolind,"CTO"at"Younoodle

12. So how did it really
go in 2011?
We"surveyed"the"20"par?cipa?ng"companies

13. 100%

14. Overall, how satisfied are you
with the week of SCALEit?

15. How would you rate the performance
of ICDK in organizing SCALEit?

16. Will you improve or optimize your business because of SCALEit (product
tweak, target group, business model etc…)

17. How likely is it that the network/contacts you
established during SCALEit will lead to valuable
business opportunities for you or your company?

18. LET US KNOW IF YOU ARE INTERESTED
#SCALEit
@scaleitus