This document discusses why Silicon Valley is successful for entrepreneurs. It outlines the major innovation cycles in Silicon Valley from the 1940s to today. It also lists some of the iconic companies that emerged from each wave of innovation. Additionally, it describes the ecosystem factors that contribute to Silicon Valley's success, including access to technical talent, experienced entrepreneurs and executives, strategic partners, and capital. Finally, it provides examples of two current Silicon Valley companies, Greenwave Reality and Zendesk, to illustrate trends in cleantech and software.

2. WHY SILICONVALLEY
WORKS FOR
ENTREPRENEURS
Alex Portilla & Henrik Bennetsen
Innovation Center Denmark
SiliconValley

3. WHERE? PUTTING SILICON
VALLEY ONTHE MAP

4. INNOVATION CYCLES
• The end of World War II – a big economic upturn
• The Hewlett-Packard garage in Palo Alto 1947 - startup wave
• Growth in semiconductor in the 1960s
• Growth in computer hardware in the 1970-80s
• Growth in software in the 1980-90s
• The Networks and the Internet in the 1990-2000s
• 2000s: Diversification: biotech, new media, medical devices, cleantech, social media
• Today: Cleanweb, web 2.0, mobile applications, cloud, SaaS, gaming, enterprise software, big data

5. WHO? COMPANIES
CHANGINGTHE WORLD
• The beginning: Hewlett Packard,Varian
• First wave, 1950-60s: Intel, Shockly, Fairchild Semiconductor,AMD, etc.
• Second wave, 1970-80s: Apple, Cisco, Oracle, Sun,Adobe etc.
• Third wave: 1990s: Netscape, Google,Yahoo, eBay, Genentech etc.
• Fourth wave: 2000s: Facebook,Twitter, LinkedIn,Tesla, Solar City, Silver Spring etc.
• Rising Stars of today 2010s: Square, Opower,AirBnB, Nest

6. TODAY’S DISRUPTIVE
TRENDS?
• Social Mobile Local Revolution (SoMoLo)
• A world where everything is linked to the Cloud
• Decentralized infrastructure virtual and real
• A redefinition of ownership in the sharing economy
• Sensors and connectivity in the internet of things (M2M)
• The flood of data leading to new opportunities
• Boring industry disrupted by user experience and design

7. WHAT? AN “ECOSYSTEM”
LIKE NO OTHER

8. CAPITAL BY GEOGRAPHY

9. CAPITAL BY SECTOR

10. EXPERIENCE ANDTALENT
• TechnicalTalent: NASA, LBNL, Stanford, Berkeley, PARC, SRI
• Entrepreneurs turned investors
• Immigration drawing on the best of the US and the world
• Serial Entrepreneurs back for another round
• Thousands of veteran A-level executives with track records of success
• Service providers have seen it all

11. STRATEGIC PARTNERS
• Corporates in theValley
• Investors
• Customers
• Channel partners
• Co-developers
• Research organizations
• Other startups

12. CLEANTECH ECOSYSTEM IN
CALIFORNIA
The Market: It’s huge!

13. EXAMPLE:
GREENWAVE REALITY
• Smart Home Services: Energy Management, Connected Lighting, and Home Monitoring
• Serial Entrepreneurs from KissTechnology (aquired by Cisco)
• Headquarter in SoCal, offices in DK and Singapore
• Over $11 mil inVenture Capital raised from Craton Equity Partners and others
• Partnerships with leading utilities globally
• Awards and recognition
• 2013 CES Best of Innovations Award Winner
• 2012 Global CleanTech Award

14. EXAMPLE: ZENDESK

15. WHY?

18. CULTURE
Sharing
Networking
Ambition
Failure
Idealism
Execution

20. QUESTIONS?
@alportilla
@henrikbennetsen