1. Susan Burton Lowry Vice President Strategic Services SquareOne | consulting leverage the power of social media Overview & Strategies for Cisco Partners

4. social media why?

5. Social media tools and online communities are how and where your customers are talking about you . It's a conversation that you need to be aware of, understand, and, in some cases, participate in. definition

6. social media definition

10. top trending words and phrases in U.S. status updates for 2009 .

11. 350 MM 100 MM 50 MM 7-20 MM 13 MM Blogs 84 MM Readers 6 MM members in 45,000 cities

12. a little more detail …

15. Newer Developments

22. >150 MM Bookmarked URLS

23. the power of communities

24. so what have we learned so far?

26. University of Maryland Study : Social Media Adoption By U.S. Small Businesses Doubles Since 2009 Nearly one out of five small business owners are actively using social media in their business. Small businesses are increasingly investing in social media applications including blogs, Facebook pages and LinkedIn profiles. Small Businesses Mainly Use Social Media to Identify and Attract New Customers Small Business

27. Small Business 75% surveyed have a company page on a social networking site 61% use social media for identifying and attracting new customers 57% have built a network through a site like LinkedIn 45% expect social media to be profitable in the next twelve months

31. best practices|industry

33. Listening|Insights Approach on Listening and on reputation management: “ Two key factors: Searchability and Timeliness. We can not continually look at the same website to see if anything is being said, so we use a variety of search techniques . “

34. Listening|Insights

35. Seeding & Participating

36. Seeding & Participating

37. Seeding & Participating American Express

38. Visibility

39. Visibility

40. Visibility

41. Visibility Small businesses have been especially aggressive in adopting inbound techniques Companies with less than 50 employees earmarked more than three times as much of spending on blogging and social media than larger ones, and 36% more on SEO .

44. communications Social Media Tools: Most business comes from people who follow him on Twitter as it’s only way you can find the cart’s location for the day. Approximately 12,000 followers Yelp has also been a valuable source of referrals: The cart has 224 reviews and is rated with 4 and a half stars. The crème brulee man A former construction worker turned crème brulee expert.

45. even more reach Leverages Collective Buying Power If the minimum number of people sign up, the deal is tendered.

46. Internal Collaboration|Customer Support

49. Getting Real Feedback & Social CRM A hub for social engagement with customers Members help members, Employees help members

50. Training staff and volunteers

51. So Where do You Go From Here?

53. Listening holistic tools

54. Gain Insights using multiple data points

56. Listening personal reputation management

57. Listening

58. Measuring by property

59. Real time

63. Social Media Risks Your Reputation The lesson : Take into consideration when creating events that are designed for blogging women from all walks of life .

64. Social Media Risks Your Reputation

65. Social Media Risks Web 2.0-driven social networking sites like Facebook and Twitter have become attractive targets for phishing and scamming attacks as online criminals follow the latest internet trends that are attracting the most users.

66. Social Media Risks

70. social media Questions? Susan Burton Lowry Vice President Strategic Services SquareOne | consulting