1. S liculture
Products that enable greater land productivity
— electricity generation AND agriculture —
with PV installations over food, biofuel, water, and flower crops
Number of
Customers
98
Story Video
http://www.youtube.com/watch?v=PD Carley Corrado Sue Carter Glenn Alers
(EL) (PI) (IM)
fS2rOCzXg&feature=youtu.be

2. Soliculture – Initial Canvas
Product Design
Greenhouse Growers
Manufacturing Personal Assistance
Sales Channels Increased Profits
Farmers
Sales & Marketing Communities
Material Suppliers Cost Reduction
Utilities
Installations Technical support
Greater Productivity Governments
Contract
Manufacturers
Reduce Risk Installers
Growers Custom Design
Intellectual Property
Improve Branding
Employee Expertise
Direct Sales
Facilities
Partner Sales
Material Expenses Product Sales
Contract Manufacturing Product Leasing
Fixed Costs Service Contracts

3. screen, use the "Print" link next to the map.
To see all the details that are visible on the
screen, use the "Print" link next to the map.
Soliculture Customer Discovery: Face to face
Shafer
ZD Wines Belmont
Houweling
Rieter Grolink
Jacobs Farm Floranova
PP& Windset
Suncrest Everbloom Colorama
Nurserymans Ocean Breeze
KB Farms
Four Winds Maximum
Sun Valley Group
Eurofloria Altman
Rocket Farms
Westerlay Paul Ecke Ranch
Matsui
Green Valley
Floricultura
Customer Discovery by Phone: Kula Dave’s Tomatoes, Greenheart Farms, Village Farms, Abalone Farm,
Sun Valley Group (Arcata), Green Fields Forever, Takao Nurseries, Speedling,©2012 TerraMetrics, Hilo Orchid Farm, -
Imagery Colorspot, Map data ©2012 Google, INEGI
Hawaiin Orchid Nursery, Aikane Nursery, Monsanto, Hollandia, Plant It Hawaii

4. What some of our Customers are Telling Us
Annual Desired Pay
Company Main Crop Electricity $ Back years Comments
Four Winds citrus $6000 5 Trial at UCSC, New
Shafer & ZD Wines grapes ~$50,000 4 to 20 New
Sun Valley Group Variety/Gerbera $200,000 5 Trial, Retrofit
Everbloom Berbera $34,000 5 Trial, Retrofit
Houweling tomatoes $400,000 10 Trial, Retrofit
Reiter Berries Unknown 3 to 5 Trial, New
Grolink Pointsettas $100,000 5 Trial, Retrofit
Altman Plants variety Unknown 3 Trial at Non-Profit
Paul Ecke Ranch Pointsettas Unknown <7 Retrofit
Belmont Nursery variety $50,000 4 to 8 years Retrofit
Jacobs Farm herbs $50,000 3 to 5 Trial, Retrofit
Green Valley roses $150,000 <5 years Retrofit
Windset Farms tomatoes Unknown 6 max Retrofit + New
Floricultura Orchid media $34,000 5 Retrofit
KB Farms Cut flowers Unknown 5 Trial, Retrofit
Rocket Farms diverse $400,000 5 Trial, Retrofit
Nurseyman Exch flowers $1,000,000 5 Trial, Retrofit
Majority of customers are telling us: 5-year payback, retrofit, and
data on how panels impact their plants will be required prior to purchasing.

5. Nurseryman’s Exchange
Lighting for mini roses:
100 W/m2
$1 million/year Electricity Bill
“It should be illegal how much electricity we use.”

6. Soliculture – iteration
Product Design
Greenhouse Growers
Material Suppliers
Manufacturing Lower-cost clean Personal Assistance
Electricity Farmers
Contract Sales & Marketing Communities
Manufacturers Increased Profits Utilities
Installations Technical support
Greater Productivity Governments
Growers
Theft/Vandalism Partner Sales Installers
Governments protection
Intellectual Property GH Manufacturers
Reduce Risk Ag Distributors
Employee Expertise PV Installers
Custom Design Ag/PV Financers
Facilities
Plant Trial Data Improve Branding Direct Sales
Material Expenses Product Sales
Contract Manufacturing Product Leasing
Product Trial Installations Service Contracts

7. World Map of our Customers
US Average
CA #1 $0.10 kWh
$0.12 kWh
TX #3
$0.05 kWh FL #2
$0.05 kWh
Hawaii
$0.23 kWh
Japan US Europe
$0.42 kWh $0.10 kWh $0.20 kWh -
50,000 hectares 5,000 hectares $0.40 kWh
>100,000
hectares

8. Putting Numbers to the Value Propositions
We have two main customers:
1) Growers who want to zero out their power bills (Net-metering).
2) Growers who want to make money from their land through power-purchase (Feed-in Tariff).
Pay Back
Installed 30% ITC + Net System Annual Annual Pay Back
Average years
Power Type System other install cost Electric Deprec years
$/kW-hr 2 incentives $/m2 2 2
+$5/m2
Cost $/m $/m $/m (PV Only)
crops
PG&E Net-
metering 0.12 100 40 60 11 3 4.3 3.2
Hawaii Net-
meter/FIT 0.25 110 36 74 23 4 2.7 2.3
PG&E Feed-
in Tariff 0.10 80 34 46 9 2 4.2 NA
Japan Feed-
in Tariff 0.42 120 NA 120 29 NA 4.1 3.5
Higher prices in Hawaii/Japan represent higher transport and channel costs.
Even with <5 year pay-back, upfront costs are high ($200,000 for a 100 kW system).
Some growers can’t afford this unless we provide financing or leasing options.

9. Soliculture Payment Flow
Nursery
Farmers
$80 to $120/m2
Wholesalers
$100 to $200/m2
Cost of partner channels
Agriculture may be too high for most US Greenhouse
Suppliers markets to meet value v
Manufacturers
10% to 25% cut 10 to 25% cut
proposition and assure profit.
PV financers will
Installation of panels Soliculture: Solar Solutions for Ag Industry allow us to sell
Product Cost: <$1.6/W installed ($64 to $160/m2) product to
will largely be done
Selling Price: $2.0/W installed ($80 to $200/m2) growers who
by growers,
eliminating this cost. can’t afford high
upfront payment
Electronics Supply Contract Materials Suppliers Financers
+ Install Labor Manufacturer $28 to $74/m2 $1 to $5/m2
$10 to $35/m2 $5 to $40/m2

10. Soliculture Final
Product Design
Greenhouse Growers
Material Suppliers
Manufacturing Lower-cost Personal Assistance
Electricity Farmers
Contract Sales & Marketing Communities
Manufacturers Increased Profits Utilities
Installations Technical support
Greater Productivity
Growers
Theft/Vandalism Direct Sales (retrofit
Financers protection & US)
Intellectual Property
Employee Expertise Partner Sales
Governments & (new & International)
Solar Lobby Groups Facilities GH Manufacturers
Ag Distributors
Plant Trial Data Ag/PV Financers
PV Installers
Material Expenses Product Sales
Contract Manufacturing Product Leasing
Product Trial Installations Service Contracts

11. Soliculture Market Size1,2,3
Annual TAM (in billions) Annual Target (in millions)
0.3B US Greenhouse 15M
10B 100M
US Crop Covers
Japan Greenhouse
30B 10B 300M 100M
Europe
Greenhouse
1Farm and Ranch Irrigation Survey (2003), USDA, Issued November 2004
2Existing Greenhouse area in m2 * $120/m2 (Europe and Japan)
3Does not include China, South Korea, Australia, Africa, Middle East, Canada,
Russia, India, South America or large Solar Power Plant installations

12. S liculture
Soliculture’s price: $2/W installed
Competitor’s price: >$3/W installed
Lower costs achieved through free land, free frame, free glass,
replacing expensive PV and installation labor