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Empowering process control through direct knowledge

• Enable monitoring of flammable gases
  (hydrogen + hydrocarbons) in extreme
  environments
  – Corrosiveness, anaerobic, elevated temperatures
Total Market: Chemical Sensors      H2/HC sensors   Current Target Market
2011: $5.6B {US} $15 B {World}      2011: ??        Projected: $81 M
2014: $6.1B {US} $20 B {World}
              [ControlGlobal.com]
The Business Model Canvas

                                                             Provide
   Contract            Problem     H2/HC Monitoring      infrastructure                Severe
 Design Shops           Solving        In Severe
                                                                                    Environment
                                     Environments
                                                            Personal                 Operators
  Suppliers/                                               Assistance
                      Production   Enable
 Manufacturers

   Research                              Safety
 Institutes and
    Journals
                                       Efficiency
                       IP and                                  Direct
    Domain
   Suppliers          Expertise        Environmental
                                                            Domain
                        Capital                             Specific
 Regulatory and         Assets
  Government
                                                           Suppliers
                                                           Distributors

                    Supplier
  Fixed or        Economies of
 Operational          Scale                      Asset Sales            Royalties

 Sales and                                      Monitoring
                  Value-Driven
 Marketing                                       Services
The Business Model Canvas

                                                             Provide
   Contract            Problem     H2/HC Monitoring      infrastructure                Severe
 Design Shops           Solving        In Severe
                                                                                    Environment
                                     Environments
                                                            Personal                 Operators
  Suppliers/                                               Assistance
                      Production   Enable
 Manufacturers

   Research                              Safety
 Institutes and
    Journals
                                       Efficiency
                       IP and                                  Direct
    Domain
   Suppliers          Expertise        Environmental
                                                            Domain
                        Capital                             Specific
 Regulatory and         Assets
  Government
                                                           Suppliers
                                                           Distributors

                    Supplier
  Fixed or        Economies of
 Operational          Scale                      Asset Sales            Royalties

 Sales and                                      Monitoring
                  Value-Driven
 Marketing                                       Services

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Sen severe lecture 2 bus model canvas

  • 1. Empowering process control through direct knowledge • Enable monitoring of flammable gases (hydrogen + hydrocarbons) in extreme environments – Corrosiveness, anaerobic, elevated temperatures
  • 2. Total Market: Chemical Sensors H2/HC sensors Current Target Market 2011: $5.6B {US} $15 B {World} 2011: ?? Projected: $81 M 2014: $6.1B {US} $20 B {World} [ControlGlobal.com]
  • 3. The Business Model Canvas Provide Contract Problem H2/HC Monitoring infrastructure Severe Design Shops Solving In Severe Environment Environments Personal Operators Suppliers/ Assistance Production Enable Manufacturers Research Safety Institutes and Journals Efficiency IP and Direct Domain Suppliers Expertise Environmental Domain Capital Specific Regulatory and Assets Government Suppliers Distributors Supplier Fixed or Economies of Operational Scale Asset Sales Royalties Sales and Monitoring Value-Driven Marketing Services
  • 4. The Business Model Canvas Provide Contract Problem H2/HC Monitoring infrastructure Severe Design Shops Solving In Severe Environment Environments Personal Operators Suppliers/ Assistance Production Enable Manufacturers Research Safety Institutes and Journals Efficiency IP and Direct Domain Suppliers Expertise Environmental Domain Capital Specific Regulatory and Assets Government Suppliers Distributors Supplier Fixed or Economies of Operational Scale Asset Sales Royalties Sales and Monitoring Value-Driven Marketing Services