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PHOTOCATALYSTS for WATER REMEDIATION
            (nanocatalysts)

        • Aim to commercialize our visible light activated
        nanocatalysts (Nanogrids™ © )

        • Novel nanotechnology that removes hydrocarbons from
        polluted water

        •Our product turns wastewater from fracking operations
        into drinkable water

        •New product in a niche (multibillion $) market

        • Have talked with over 70 people (dealers, distributors,
        customers)

        • Surveyed another 30 customers

                                         (c) copyright 2011
Initial Idea & Market Opportunity Estimate


                                                  Total available market
• Our invented       nanogrids™(c)                 for environmental
technology offers inexpensive,                    nanotechnologies
extremely fast and efficient
                                                  2010: $6.1b
hydrocarbon decomposition
                                                  2014: $21.8b (projected)
• It has potential uses in oil
decomposition/ environmental                      Served Available Market
remediation                                       environmental remediation
                                                     40% of total market
• Focus on Gulf Oil Spill clean-
up efforts                                                      Target Market
                                                                     $8b




                                     Ref: F. Boehm, Nanotechnology in Environmental Applications, BCC Research,
                                     2006; NOAA, Gulf Spill Restoration, 2011
             (c) copyright 2011
Team Members
   PI: PerenaGouma, tenured Associate Professor, Dept of
    Materials Science & Engineering, SUNY Stony Brook;
    Director   of   Center     for   Nanomaterials&      Sensor
    Development; Fulbright Scholar and NSF grantee since
    2002. Has published over 100 research articles on ceramic
    nanomaterials and their functional applications; she holds 4
    US patents

   Lead: Jusang Lee, doctoral candidate in the PI’s research
    group; he has published research-based and review
    papers; he is a co-inventor along with the PI of the
    nanogrids™ technology

   Mentor: Clive Clayton, founder Director of the SPIR
    program at SUNY; Leading Professor in Materials Science
    & Engineering, SUNY Stony Brook; Fellow of the
    Electrochemical Society; serving on advisory board of
    BASF’s Rensselaer NY Ecology Center
Business Model Canvas Version 1

                                        Photocatalysts


                                              •New product                               •Water remediation
                    •IP validation
                                              (replaces toxic   •Expanding their         companies
                    •Building a brand
                                              surfactants)      services                 •Coast Guard
                    •Pilot studies
•Industrial nano-                             •Green            •Continuous/long         •Shipping
                    •Marketing
manufacturing                                 Photochemistry    term                      industry
                    •Distribution
providers                                     • Fully           •As-needed leasing       •Refineries
                                              decomposes oil                             •Oil service industry
•Suppliers of                                 •No energy cost                            •EPA
precursor                                     to use                                     •Federal groups on
material                 •IP protection       •Speed of                                  remediation
                         • R&D capability     deployment                                 •Individual /
                                                                      •Direct sales      home use
                         •Brand               •Recoverable            and/or leasing
                         •Expertise           •Customization                             (e.g. pool cleaning)
                                                                      •Partner
                                              •Risk reduction          distribution
                                              •Convenience/us         channels
                                              ability

                         •Shipping
                                                          •Sale of nanogrids™ © per square foot
                                                          •Per use charge (leased)
                         •Marketing
                                                          • First to market; premium revenues
                                                          •Licensing other IP


                                                          (c) copyright 2011
So, Here’s What We Did
                     TESTED THE CUSTOMER SEGMENTS HYPOTHESIS
Company                          Contact Person    Lessons Learned

Dow Chemical Ventures            Steve Hahn        To focus on water cleaning systems;
                                                   efficiency of catalyst is the key feature

Oceanside Water Pollution        AlexandreMiot     To focus on petroleum-based contamination;
Control Plant, SF, CA)                             skimming
Eastern Environmental            Deb Engelhardt,   Current practices: spill tech pads; Regen Ox
Solutions, Inc (LI, NY)          Louis Bascelli,   (oxidizer)
                                 Joseph Napoli
Miller Environmental (LI, NY)    Dave Reardon      Got suggestions for pilot studies; projects
                                                   cost vary a lot
DEC (region 1, NY)               Karen Gomez       State environmental regulations; contractors


Eco-Test Babylon (LI, NY)        Thomas Powell     Water quality testing procedures and EPA
                                                   standards
GES                              Edward Savarese   Current practice: pump and treat; geologists
                                                   org. contact
David Tonjes                     DT&S-SBU;         Customer is the Env. Engineer
                                 consultant
WRS environmental; Environtrac   Front desk        Talked to their R&D people
(LI, NY)                         personnel
Business Model Canvas Version 2


                                          Photocatalysts


                                                                                         •Water remediation
                                                                        •Expanding        companies
                      •IP validation         •New product               their services
                                             •Green                                      •Coast Guard
                      •Building a brand                                 •Continuous/l
                                             • Decomposes oil                            •Shipping
•Industrial nano-     •Pilot studies                                    ong term
                                             •No energy cost                              industry
manufacturing         •Marketing
                                             to use                                      •Refineries
providers             •Distribution                                    •As-needed
                                             •Recoverable                                •Oil service industry
                                                                       leasing
                                             •Customization                              •EPA
•Suppliers of
                                             •Risk reduction                             •Federal groups on
precursor
                                                                                         remediation
material
                       •IP protection                                   •Partner         •Individual /
                       • R&D capability                                  distribution    home use
                       •Brand                 •Speed of                 channels         (e.g. pool cleaning)
                       •Expertise             deployment
                                                                     •Direct sales          •Remediation of
                                                                     and/or leasing         petroleum-based
                                                                                            oil-polluted water

         •Marketing            •Shipping
                                                                •Sale of nanogrids™ © per square foot
                                                                • First to market; premium revenues
                            •R&D costs                          •Licensing other IP


                                                                  •Per use charge
                                                                  (leased)
Here’s What We Found
Target Market: Petroleum-Oil Polluted Water Remediation


     • Industry is excited about innovative products/solutions

     • Problems are diverse; Common pollutants: gasoline, fuels

     • Makes no sense to directly sell and ship our products

     • Need to identify distributors and partner with them

     • No Leasing

     • Our competitive advantage could be that we offer fast remediation
     solutions
Business Model Canvas Version 3

                                        Photocatalysts


                            •IP validation
                                                 • New Product
                    •Building a brand                                       •Expanding
                                                                            their services
                             •Pilot Studies
•Industrial nano-                                •Green                                            •Remediation
manufacturing          •Marketing                                              •Continuous/lo      of Petroleum-
providers                                            • Decomposes oil          ng term             based oil
                    •Distribution
                                                                                                   polluted water
                                               •No energy cost to
                                               use
•Suppliers of                                      •Fast Remediation
precursor              •IP protection                                          •Partner/other
                                              •Recoverable
material                                                                        distribution
                    •R&D                            •Customization              channels
                    capability                •Risk reduction
                    •Brand                                                 •Distributors
                                                     •Convenience/
                       •Expertise                    usability                 •Dealers/Partners


                             •Marketing                            •Sale of nanogrids™ © per square foot

                       •R&D costs                            • First to market; premium revenues
                                                                           •Licensing other IP
                                                                   (c) copyright 2011
So, Here’s What We Did
    ASSESSED THE MARKET TYPE

   Talked to Dealers of Environmental Remediation
    Products                                         ECS
                                                     Environmental
   Approached Key Distributors                      Compliance (MA)

   Talked to Remediation Specialists in Numerous    AECOM (MA)
    Remediation Companies

   We Went on a Field Study to Eyewitness the       Kerfoot
    Challenges Associated with Remediating           Technologies, Inc
    Underground Oil Spills                           (MA)
                                                     EnviroTrac (LI, NY)

                                                     BKW
                                                     Environmental
                                                     (TX/PA)
                                                     Advanced
                                                     Environmental
                                                     Solutions (MA)
So, Here’s What We Found
    NewProduct for Niche Segment of Existing Market

• Remediation treatments of petroleum-oil contaminated
  water almost leave residual hydrocarbon contamination
  levels that prevent the disposal of the remediated water to
  the environment

•    Our nanocatalystscan be used to fully         remediate
    hydrocarbons and to provide clean water

• However, is there a sizeable market for our technology?

• What is it?

• Does the size of the opportunity make it worth pursuing it
  further?
Business Model Canvas Version 4

                                            Photocatalysts


                               •IP validation
                    •Building a brand                                         •Expanding
                                                   • New Product
                                                                              their services
                               •Pilot Studies
•Industrial nano-                                  •Green                                            •Remediation
manufacturing           •Marketing                                               •Continuous/lo      of Petroleum-
providers                                              • Decomposes oil          ng term             based oil
                                                                                                     polluted water
                                                 •No energy cost to
                                                 use
•Suppliers of                                        •Fast Remediation
precursor               •IP protection
                                                •Recoverable
material
                    •R&D                              •Customization         •Distributors
                    capability                  •Risk reduction
                    •Brand                                                   •Dealers/Partners
                                                       •Convenience/
                        •Expertise                     usability

                               •Marketing
                                                                     •Sale of nanogrids™ © per square foot
                        •R&D costs
                                                               • First to market; premium revenues
        •Manufacturing costs
                                                                             •Licensing other IP
                                                                     (c) copyright 2011
So, Here’s What We Did
     Packaging Options & Cost of Manufacturing


•Came up with differentPackaging Options for our product
• Contacted 30 Potential Customers about our product

• Tried to Recruit Members for IAB

• Calculated the Cost of In-House Manufacturing

• Produced a Revenue Model for Our Company



                                     Packaging options


                              •Rolls of fabric-like material

                              • Blankets

                              • Pads /mats
So, Here’s What We Found
                           Industry likes our product and pricing

            Our Product*                    Estimated Cost   ExistingProductinMarket


            Rolls of fabric-like material   $10              U***
            (Sold per square foot)                           Oil Absorbent
                                                             $ 20

            Blankets (3x2 .5 feet)          $50              P***Oil-Only Weighted
                                                             Absorbent Blanket
                                                             $ 112

            Pads mat for small spill        $30              B*** INDUSTRIES Buff Oil
            (15" x 18“)                                      Absorb Pads
                                                             $ 51



* Our product description:
• new nanotechnology that collects & decomposes oil in water, in-situ

• It can hold oil up to 20 times its weight, floats in water, and uses sunlight
to break down hydrocarbons into eco friendly products
Industry Expert/Customer Testimonials
 “I feel your purchase prices are too high for the mass of the
 remediation market. For a massive spill of 100,000 gallons or
 more, the cost would compare unfavorable with skimming and
 transporting for reclamation. For small spills your product is in
 competition with the cost of conventional absorbents plus landfill
 disposal. In this case, your $10 per sq. foot compares with $10-16
 per ton landfill disposal.”
 Dan Gray, Hepaco Inc., Tucker, GA.



 “I think that the pricing is right on, I think it shouldn’t be very
 difficult to sell the fabric, especially since its eco-friendly.
 Would these then, in theory, be able to be thrown in the trash
 along with MSW?
 Here on LI most of our garbage is burned, what type of off gasses
 are produced when these are incinerated?
 Also, would this product work on water/ocean/river spills?”
 James Cressy, Project Manager, Impact Environmental
Business Model Canvas Version 5

                                           Photocatalysts


                              •IP validation
                    •Building a brand                                        •Expanding
                                                  • New Product
                                                                             their services
                              •Pilot Studies
                                                  •Green                                            •Remediation
                       •Marketing                                               •Continuous/lo      of Petroleum-
•Suppliers of                                         • Decomposes oil          ng term             based oil
precursor
                                                                                                    polluted water
material                                        •No energy cost to
                                                use
                                                    •Fast Remediation
                       •IP protection
                                               •Recoverable
                                                                                                    •Remediation
 •Water             •R&D capability                  •Customizationn        •Distributors           of ”Produced
 desalination                                                                                       Water”
                                               •Risk reduction
 companies          •Brand
                                                      •Convenience/          •Dealers/Partners
                       •Expertise                     usability

                              •Marketing
                                                                    •Sale of nanogrids™ © per square foot
                       •R&D costs
                                                              • First to market; premium revenues
       •Manufacturing costs                                                 •Licensing other IP
                                                                    (c) copyright 2011
So, Here’s What We Found
Produced Water                      Added Key Customer Segment

                                   “Produced water”:
                                     Discharged in off-shore oil-producing areas

                                       Fracking creates large amounts of wastewater

                                       Current energy exploration and extraction in US creates
                                        15-20 billion barrels of produced water / year

                                       Worldwide, estimates top 50 billion barrels

                                       Energy companies pay between $3 – $12 to dispose of
                                        each barrel of produced water
WHAT IS BTEX?
BTEX is the abbreviation used          Produced water is usually treated to remove most free oil
for four compounds found in
petroleum products.
 The compounds are benzene,            Need to treat the remaining amount of soluble and
toluene, ethylbenzene, and              volatile petroleum hydrocarbons
xylenes.                               BTEX average concentration remaining about 5mg/L
                                       Allowable limit of BTEX in drinking water 5mg/L
Turning Wastewater into Drinking Water
Reducing benzene contamination by 1000 times!
                                                      Nanogrids™ ©

                                       From 3.5 ppm




                                                              To 2.4 ppb
What is the Problem We Solve?
• Our product can contain the volatile petroleum
  hydrocarbons (e.g. benzene) and subsequently
  decompose them either in-situ or off-site

• It can be used as the final remediation step in the
  “produced water” clean up

• It can, in principle, turn “produced water” from
  wastewater to drinkable water while treating on-site

• New legislation expected to cancel the Energy
  Industry’s exception from the Clean Water Act, thus
  favoring “new, self-contained, on-site water treatment”

• The current market for treating produced water is
  estimated to exceed $4.3 billionfor next 5 years
Business Model Canvas Version 6


                                           Photocatalysts


                              •IP validation
                                                 • New Product
                    •Building a brand                                       •Expanding              •Remediation
                                                                            their services          of Petroleum-
                              •Pilot Studies
                                                  •Green                                            based oil
•Suppliers of          •Marketing                                             •Continuous/lo        polluted water
precursor                                             • Decomposes oil        ng term
material            •Distribution
                                                •No energy cost to
                                                use                                                 •Remediation
                                                    •Fast Remediation
                       •IP protection                                                               of ”Produced
                                                                              •Partner/other        Water”
                                               •Recoverable
 •Water                                                                        distribution
 desalination       •R&D capability                  •Customizationn           channels
 companies                                     •Risk reduction                                      • Filtration
                    •Brand                                                 •Distributors
                                                      •Convenience/
                       •Expertise                     usability               •Dealers/Partners

                              •Marketing
                                                                    •Sale of nanogrids™ © per square foot
                       •R&D costs
                                                              • First to market; premium revenues
       •Manufacturing costs                                                •Licensing other IP
Market Size Diagram


Global                                             World Water
Nanocatalyst Market                                Treatment
                                                   Market
$6b
By 2015                                                 $48.1b

                     Target Market




                  Filtration /Water
                  Purification Market
                   $8.5b


 http://www.strategyr.com/Nanocatalysts_Market_Report.asp;
 World Water Treatment Products to 2015 - Demand and Sales
 Forecasts, Market Share, Market Size, Market Leaders;
 thttp://www.wateronline.com/article.mvc/Report-World-Water-Wastewater-
 Treatment-Marke-0001
Distribution Channel Diagram

                               Distributors




                                                     Customers
                                                     Purchasing
                                                      Individual
                               Dealers/Potential       Products
                                   Partners



Filtration
Industry/Integrated
Solutions
Revenue model diagram
First year revenues:
20 SME of $100,000 sales/year= $2M
2 LC of $1M /year =$2M                              60
first year revenues : $4M

Second year revenues:
75% retention of SME
                                                    50
15 SME of $150,000 sales/year= $2.25M
2 LC: $5M sales/year
second year revenues $7,25M                         40

                                             ($M)
Third year revenues:
maintain the domestic levels with existing
customers but expand international sales            30
to $3.5M
This will set us over $10M
                                                    20
Fourth year revenues:
Add new line of products for existing
market; expand into adjacent markets
(off-site remediation; water purification;          10
etc)
Revenues to reach $50M
                                                    0
                                                         Year 1   Year 2   Year 3   Year 4
What’s Next
   The PI and Lead are forming a company (C-corp)

   The mentor will maintain advisory role

   Ongoing negotiations for exclusive licensing of IP in
    progress

   Seek seed funding from investors, VCs, SBIR, SUNY’s
    economic development office, NYSERDA

   Explore interactions with Pall and Siemens Water
    Technologies on developing integrated
    solutions/licensing IP

   Explore opportunities for women-owned businesses

   Disseminate core principles learned into the
    University’s incubator program through mentor’s efforts
Stony Brook University
       Office of Technology Licensing and Industry Relations
   The Office of Technology Licensing and Industry Relations (OTLIR) is an
    entity of the Research Foundation for State University of New York, which
    manages the intellectual property for esteemed SUNY faculty members and
    acts a liaison for academic-industry interactions.



   Exclusive License General Terms:
     Clearly defined field of use
     Diligence milestones for compliance and assurance of commercialization
     Up-front payment
     Patent cost reimbursement
     Financial milestone payments based on product sales and commercial
      milestones
     Sublicensing and Assignment terms
     Limitations on liability including insurance and indemnification

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Photocatalysts final presentation

  • 1. PHOTOCATALYSTS for WATER REMEDIATION (nanocatalysts) • Aim to commercialize our visible light activated nanocatalysts (Nanogrids™ © ) • Novel nanotechnology that removes hydrocarbons from polluted water •Our product turns wastewater from fracking operations into drinkable water •New product in a niche (multibillion $) market • Have talked with over 70 people (dealers, distributors, customers) • Surveyed another 30 customers (c) copyright 2011
  • 2. Initial Idea & Market Opportunity Estimate Total available market • Our invented nanogrids™(c) for environmental technology offers inexpensive, nanotechnologies extremely fast and efficient 2010: $6.1b hydrocarbon decomposition 2014: $21.8b (projected) • It has potential uses in oil decomposition/ environmental Served Available Market remediation environmental remediation 40% of total market • Focus on Gulf Oil Spill clean- up efforts Target Market $8b Ref: F. Boehm, Nanotechnology in Environmental Applications, BCC Research, 2006; NOAA, Gulf Spill Restoration, 2011 (c) copyright 2011
  • 3. Team Members  PI: PerenaGouma, tenured Associate Professor, Dept of Materials Science & Engineering, SUNY Stony Brook; Director of Center for Nanomaterials& Sensor Development; Fulbright Scholar and NSF grantee since 2002. Has published over 100 research articles on ceramic nanomaterials and their functional applications; she holds 4 US patents  Lead: Jusang Lee, doctoral candidate in the PI’s research group; he has published research-based and review papers; he is a co-inventor along with the PI of the nanogrids™ technology  Mentor: Clive Clayton, founder Director of the SPIR program at SUNY; Leading Professor in Materials Science & Engineering, SUNY Stony Brook; Fellow of the Electrochemical Society; serving on advisory board of BASF’s Rensselaer NY Ecology Center
  • 4. Business Model Canvas Version 1 Photocatalysts •New product •Water remediation •IP validation (replaces toxic •Expanding their companies •Building a brand surfactants) services •Coast Guard •Pilot studies •Industrial nano- •Green •Continuous/long •Shipping •Marketing manufacturing Photochemistry term industry •Distribution providers • Fully •As-needed leasing •Refineries decomposes oil •Oil service industry •Suppliers of •No energy cost •EPA precursor to use •Federal groups on material •IP protection •Speed of remediation • R&D capability deployment •Individual / •Direct sales home use •Brand •Recoverable and/or leasing •Expertise •Customization (e.g. pool cleaning) •Partner •Risk reduction distribution •Convenience/us channels ability •Shipping •Sale of nanogrids™ © per square foot •Per use charge (leased) •Marketing • First to market; premium revenues •Licensing other IP (c) copyright 2011
  • 5. So, Here’s What We Did TESTED THE CUSTOMER SEGMENTS HYPOTHESIS Company Contact Person Lessons Learned Dow Chemical Ventures Steve Hahn To focus on water cleaning systems; efficiency of catalyst is the key feature Oceanside Water Pollution AlexandreMiot To focus on petroleum-based contamination; Control Plant, SF, CA) skimming Eastern Environmental Deb Engelhardt, Current practices: spill tech pads; Regen Ox Solutions, Inc (LI, NY) Louis Bascelli, (oxidizer) Joseph Napoli Miller Environmental (LI, NY) Dave Reardon Got suggestions for pilot studies; projects cost vary a lot DEC (region 1, NY) Karen Gomez State environmental regulations; contractors Eco-Test Babylon (LI, NY) Thomas Powell Water quality testing procedures and EPA standards GES Edward Savarese Current practice: pump and treat; geologists org. contact David Tonjes DT&S-SBU; Customer is the Env. Engineer consultant WRS environmental; Environtrac Front desk Talked to their R&D people (LI, NY) personnel
  • 6. Business Model Canvas Version 2 Photocatalysts •Water remediation •Expanding companies •IP validation •New product their services •Green •Coast Guard •Building a brand •Continuous/l • Decomposes oil •Shipping •Industrial nano- •Pilot studies ong term •No energy cost industry manufacturing •Marketing to use •Refineries providers •Distribution •As-needed •Recoverable •Oil service industry leasing •Customization •EPA •Suppliers of •Risk reduction •Federal groups on precursor remediation material •IP protection •Partner •Individual / • R&D capability distribution home use •Brand •Speed of channels (e.g. pool cleaning) •Expertise deployment •Direct sales •Remediation of and/or leasing petroleum-based oil-polluted water •Marketing •Shipping •Sale of nanogrids™ © per square foot • First to market; premium revenues •R&D costs •Licensing other IP •Per use charge (leased)
  • 7. Here’s What We Found Target Market: Petroleum-Oil Polluted Water Remediation • Industry is excited about innovative products/solutions • Problems are diverse; Common pollutants: gasoline, fuels • Makes no sense to directly sell and ship our products • Need to identify distributors and partner with them • No Leasing • Our competitive advantage could be that we offer fast remediation solutions
  • 8. Business Model Canvas Version 3 Photocatalysts •IP validation • New Product •Building a brand •Expanding their services •Pilot Studies •Industrial nano- •Green •Remediation manufacturing •Marketing •Continuous/lo of Petroleum- providers • Decomposes oil ng term based oil •Distribution polluted water •No energy cost to use •Suppliers of •Fast Remediation precursor •IP protection •Partner/other •Recoverable material distribution •R&D •Customization channels capability •Risk reduction •Brand •Distributors •Convenience/ •Expertise usability •Dealers/Partners •Marketing •Sale of nanogrids™ © per square foot •R&D costs • First to market; premium revenues •Licensing other IP (c) copyright 2011
  • 9. So, Here’s What We Did ASSESSED THE MARKET TYPE  Talked to Dealers of Environmental Remediation Products ECS Environmental  Approached Key Distributors Compliance (MA)  Talked to Remediation Specialists in Numerous AECOM (MA) Remediation Companies  We Went on a Field Study to Eyewitness the Kerfoot Challenges Associated with Remediating Technologies, Inc Underground Oil Spills (MA) EnviroTrac (LI, NY) BKW Environmental (TX/PA) Advanced Environmental Solutions (MA)
  • 10. So, Here’s What We Found NewProduct for Niche Segment of Existing Market • Remediation treatments of petroleum-oil contaminated water almost leave residual hydrocarbon contamination levels that prevent the disposal of the remediated water to the environment • Our nanocatalystscan be used to fully remediate hydrocarbons and to provide clean water • However, is there a sizeable market for our technology? • What is it? • Does the size of the opportunity make it worth pursuing it further?
  • 11. Business Model Canvas Version 4 Photocatalysts •IP validation •Building a brand •Expanding • New Product their services •Pilot Studies •Industrial nano- •Green •Remediation manufacturing •Marketing •Continuous/lo of Petroleum- providers • Decomposes oil ng term based oil polluted water •No energy cost to use •Suppliers of •Fast Remediation precursor •IP protection •Recoverable material •R&D •Customization •Distributors capability •Risk reduction •Brand •Dealers/Partners •Convenience/ •Expertise usability •Marketing •Sale of nanogrids™ © per square foot •R&D costs • First to market; premium revenues •Manufacturing costs •Licensing other IP (c) copyright 2011
  • 12. So, Here’s What We Did Packaging Options & Cost of Manufacturing •Came up with differentPackaging Options for our product • Contacted 30 Potential Customers about our product • Tried to Recruit Members for IAB • Calculated the Cost of In-House Manufacturing • Produced a Revenue Model for Our Company Packaging options •Rolls of fabric-like material • Blankets • Pads /mats
  • 13. So, Here’s What We Found Industry likes our product and pricing Our Product* Estimated Cost ExistingProductinMarket Rolls of fabric-like material $10 U*** (Sold per square foot) Oil Absorbent $ 20 Blankets (3x2 .5 feet) $50 P***Oil-Only Weighted Absorbent Blanket $ 112 Pads mat for small spill $30 B*** INDUSTRIES Buff Oil (15" x 18“) Absorb Pads $ 51 * Our product description: • new nanotechnology that collects & decomposes oil in water, in-situ • It can hold oil up to 20 times its weight, floats in water, and uses sunlight to break down hydrocarbons into eco friendly products
  • 14. Industry Expert/Customer Testimonials “I feel your purchase prices are too high for the mass of the remediation market. For a massive spill of 100,000 gallons or more, the cost would compare unfavorable with skimming and transporting for reclamation. For small spills your product is in competition with the cost of conventional absorbents plus landfill disposal. In this case, your $10 per sq. foot compares with $10-16 per ton landfill disposal.” Dan Gray, Hepaco Inc., Tucker, GA. “I think that the pricing is right on, I think it shouldn’t be very difficult to sell the fabric, especially since its eco-friendly. Would these then, in theory, be able to be thrown in the trash along with MSW? Here on LI most of our garbage is burned, what type of off gasses are produced when these are incinerated? Also, would this product work on water/ocean/river spills?” James Cressy, Project Manager, Impact Environmental
  • 15. Business Model Canvas Version 5 Photocatalysts •IP validation •Building a brand •Expanding • New Product their services •Pilot Studies •Green •Remediation •Marketing •Continuous/lo of Petroleum- •Suppliers of • Decomposes oil ng term based oil precursor polluted water material •No energy cost to use •Fast Remediation •IP protection •Recoverable •Remediation •Water •R&D capability •Customizationn •Distributors of ”Produced desalination Water” •Risk reduction companies •Brand •Convenience/ •Dealers/Partners •Expertise usability •Marketing •Sale of nanogrids™ © per square foot •R&D costs • First to market; premium revenues •Manufacturing costs •Licensing other IP (c) copyright 2011
  • 16. So, Here’s What We Found Produced Water Added Key Customer Segment  “Produced water”:  Discharged in off-shore oil-producing areas  Fracking creates large amounts of wastewater  Current energy exploration and extraction in US creates 15-20 billion barrels of produced water / year  Worldwide, estimates top 50 billion barrels  Energy companies pay between $3 – $12 to dispose of each barrel of produced water WHAT IS BTEX? BTEX is the abbreviation used  Produced water is usually treated to remove most free oil for four compounds found in petroleum products. The compounds are benzene,  Need to treat the remaining amount of soluble and toluene, ethylbenzene, and volatile petroleum hydrocarbons xylenes.  BTEX average concentration remaining about 5mg/L  Allowable limit of BTEX in drinking water 5mg/L
  • 17. Turning Wastewater into Drinking Water Reducing benzene contamination by 1000 times! Nanogrids™ © From 3.5 ppm To 2.4 ppb
  • 18. What is the Problem We Solve? • Our product can contain the volatile petroleum hydrocarbons (e.g. benzene) and subsequently decompose them either in-situ or off-site • It can be used as the final remediation step in the “produced water” clean up • It can, in principle, turn “produced water” from wastewater to drinkable water while treating on-site • New legislation expected to cancel the Energy Industry’s exception from the Clean Water Act, thus favoring “new, self-contained, on-site water treatment” • The current market for treating produced water is estimated to exceed $4.3 billionfor next 5 years
  • 19. Business Model Canvas Version 6 Photocatalysts •IP validation • New Product •Building a brand •Expanding •Remediation their services of Petroleum- •Pilot Studies •Green based oil •Suppliers of •Marketing •Continuous/lo polluted water precursor • Decomposes oil ng term material •Distribution •No energy cost to use •Remediation •Fast Remediation •IP protection of ”Produced •Partner/other Water” •Recoverable •Water distribution desalination •R&D capability •Customizationn channels companies •Risk reduction • Filtration •Brand •Distributors •Convenience/ •Expertise usability •Dealers/Partners •Marketing •Sale of nanogrids™ © per square foot •R&D costs • First to market; premium revenues •Manufacturing costs •Licensing other IP
  • 20. Market Size Diagram Global World Water Nanocatalyst Market Treatment Market $6b By 2015 $48.1b Target Market Filtration /Water Purification Market $8.5b http://www.strategyr.com/Nanocatalysts_Market_Report.asp; World Water Treatment Products to 2015 - Demand and Sales Forecasts, Market Share, Market Size, Market Leaders; thttp://www.wateronline.com/article.mvc/Report-World-Water-Wastewater- Treatment-Marke-0001
  • 21. Distribution Channel Diagram Distributors Customers Purchasing Individual Dealers/Potential Products Partners Filtration Industry/Integrated Solutions
  • 22. Revenue model diagram First year revenues: 20 SME of $100,000 sales/year= $2M 2 LC of $1M /year =$2M 60 first year revenues : $4M Second year revenues: 75% retention of SME 50 15 SME of $150,000 sales/year= $2.25M 2 LC: $5M sales/year second year revenues $7,25M 40 ($M) Third year revenues: maintain the domestic levels with existing customers but expand international sales 30 to $3.5M This will set us over $10M 20 Fourth year revenues: Add new line of products for existing market; expand into adjacent markets (off-site remediation; water purification; 10 etc) Revenues to reach $50M 0 Year 1 Year 2 Year 3 Year 4
  • 23. What’s Next  The PI and Lead are forming a company (C-corp)  The mentor will maintain advisory role  Ongoing negotiations for exclusive licensing of IP in progress  Seek seed funding from investors, VCs, SBIR, SUNY’s economic development office, NYSERDA  Explore interactions with Pall and Siemens Water Technologies on developing integrated solutions/licensing IP  Explore opportunities for women-owned businesses  Disseminate core principles learned into the University’s incubator program through mentor’s efforts
  • 24. Stony Brook University Office of Technology Licensing and Industry Relations  The Office of Technology Licensing and Industry Relations (OTLIR) is an entity of the Research Foundation for State University of New York, which manages the intellectual property for esteemed SUNY faculty members and acts a liaison for academic-industry interactions.  Exclusive License General Terms:  Clearly defined field of use  Diligence milestones for compliance and assurance of commercialization  Up-front payment  Patent cost reimbursement  Financial milestone payments based on product sales and commercial milestones  Sublicensing and Assignment terms  Limitations on liability including insurance and indemnification