1. Class 1: Business Model
Lean Launchpad
10/1/13
J Connolly, Qi Zhi, Jake Haffner, Stephen Nguyen, Alexandra Teng

2. Mission:
Increase freedom and
reduce isolation as
people age or
cope with disease

3. Business Canvas (consumers)
Auto Insurance
Partner
EMT Schools,
Nursing
Programs
Site: Hosting
(Heroku, later
Rackspace or
Softlayer);
Payments
(Balanced);
Location
(Glympse); Texts
(Twilio)
Medical-related
rides
Platform
development
Pre-scheduled,
door-throughdoor
transportation
to medical
appointments
Limited #
drivers /
senior
Segment focus
Sales and Support
Rating systems
Oldest
daughter of
senior who has
trouble driving
Then
Senior Living
centers
Drivers
Technical team
Direct
marketing to
families
Real-time
reporting
Senior Living
Seed $ for initial
insurance and
hiring
Friendly Faces
(social
interaction)
Discharge
planners /
clinics
Then
Clinics /
Hospitals /
Insurance
Plans
Driver Compensation
Insurance
Cust Dev Team
Payment through app
($35/hr + $1/mile)
Subscription at
discounted rates

4. Competitors
Senior-Centered
Ride-Sharing Centered

5. Re-segmented Market
Niche: Senior Medical Appointment
Customer
Pre-scheduling
Concerned
families with
Seniors;
Seniors
Lyft, Sidecar, Uber
Lift Hero
Experience in
Caregive/ride
Coordinating
Cab, Lyft, Uber,
Sidecar
Driver
Continuity
Cab, Lyft, Uber,
Sidecar

6. Market Size
*Assumption = $40 per round
trip
USA
San Francisco
Year 1
Total Available Market
40M Seniors
280M Outpatient Visits / year
$11.2B / year*
135k Seniors
945k Outpatient Visits / year
$38M / year*
Segmented Available
Market
26M Seniors
180M Outpatient Visits / year
$7.3B / year*
115k Seniors
820k Outpatient Visits / year
$33M / year*
13M Seniors
90M Outpatient Visits / year
$3.6B / Year*
58k Seniors
410k Outpatient Visits / year
$16.5M / Year*
Exclude- ADL seniors and
seniors in rural locations
Target
Middle/Upper Class
Household Income – 50%
Year 1 – San Francisco
Year 2 – LA, Chicago, FLORIDA!!!!!!!!!!!
Year 3 – Major Metro Markets (8x)

7. Experiments
Hypothesis
(We think)
Questions/Method
Pass/Fail Criteria
We think we relieve
stress from families
Hard Test: Do you have or have had
issues or struggle with transporting
your loved ones to appointments?
Yes/No
% of answers saying no?
The elderly are not
driving themselves.
Observe who is actually driving the
elderly to their appointments
Elderly drive themselves
We think that a ride
costing $20 is what
Ad words
the customer will pay Interviews with potential customers
for a single ride. ($40
round trip)
click through %
conversion rate

8. Team
Qi Zhi
J Connolly
Jake Haffner
Alexandra (“Jay”) Teng
Stephen Nguyen

10. Business Canvas (drivers)
Screen and
Interview
Candidates
Resume Building
Recruitment Funnel
Flexible Hours
Eventual: Develop
Trainings
Liability
protection
Nursing
Students
EMT schools
Nursing
Programs
Job Boards
Paid Job
listings
In-Person
Recruitment
Recently
Graduated
EMTs
Rating systems
Social Impact
Recruiting
Time / Staff
Limited #
drivers /
senior?
N/A
Recently
Graduated
Nurses