1. Team 33
Let’s PARTAY!
www.letspartay.com
Team:
• Mike Malone
• Juri Kondratev
• Yan Wang
Metrics that Matter:
Adoption:
• Users: 46
• Venues: 4
Revenue: $100
Customer Feedback:
Last 24 hrs:
• Users: 25
• Survey: 82
• Venues: 4
• Total: 123
Total:
• Users: 236
• Survey: 121
• Venues: 18
• Total: 375

3. App Screenshots (Beta)

4. The Canvas - Start
Key Partners
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Event Planners
Club promoters
Bars /Lounges
Alcohol
distributors
Online
distributors:
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–
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–
Soap.com
Amazon.com
PartyCity.com
Ebay.com
Key
Activities
•
•
Help People
Organize Parties
& Events
Connect Party
Organizers with
Venues &
Vendors
Key Resources
•
•
Value
Preposition
Customer
Relationships
Customer
Segments
•
•
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•
Easy Party
Organizer
Complete
integration (one
stop shop)
Social features
Fast organization
Discount on party
supplies
•
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•
Individual
Organizers
Professional
Organizers/Event
Planers
Channels
•
•
•
•
Android App
Store
Apple App Store
Individual Users
(low)
Party/Event
Planners –
(moderate)
Bars / Lounges/
Venues
(frequent)
•
Event Planners
Club promoters
Bars/Lounges
Referrals by
Existing Users
Social Media
Cost Structure
Revenue Streams
•
•
•
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Staff Costs
Hosting Costs
iPhone SDK
Hardware, Software
Legal, Accounting
Marketing, Social media campaign
% on online party sales through the App
% of purchase from grocery coupon sales
Upgrades to eliminate pop up ads & for larger groups
Professional version $20 per month
Banner Ads, Pop Up Adds
Bar / lounge monthly fee ( e.g., $20), tab commission

5. The Canvas – More Focused
Key Partners
Social Influencers
Student Groups
Student Clubs
Bars/Lounges/Venues
Key Activities
* Develop Website/App
* Build Relationships
with Student Groups
* Broker best value Deals
Consumer Analytics
* Develop
Website/App
* Build Relationships
with Venues
* Broker large volume
deals
Value Preposition
* Group Deals at Bars
* Find Happy Hours
* Bring more
business Venues
* Marketing/visibility
of Venue
Customer
Relationships
Get: Referrals, Social
Media, Google
Keep: Desired deals
Grow: Add user
Groups
Get: Add more
Business
Keep: Ongoing
Volume
Grow: Add venues
Channels
Customer
Segments
* MBA/EMBA Student
Groups (2,000+ )
* Student Groups
* Venues near
University that have
excess Capacity
* Guerilla Marketing
* Social Media
* Google Search
* App Stores
Key Resources
* Website/App Stores
* Technology
* People/Team
* Direct Sales
* Guerilla Marketing
* Distributers
Cost Structure
Revenue Streams
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People/Team
Hardware, Software, Hosting Costs, App Store
Legal, Accounting
Marketing, Social Media campaign
Commission on Group Events for Bars/Lounges
Commission on Auctions/Bids
“Featured Bar” Revenue
Priority Access Revenue

6. What We Learned
People want an
Individual Party
Organizer App
1. Initial
Hypothesis
Add Value for
Groups & Venues
New
MVP
Will you pay for it?
How often will you
use it?
2. Experiments
No, will not pay!
Only use 5x per
year!
Focus on Deals for
Groups in public
Venues!
4. Iterations
3. Results
Big
Idea??

7. Next Steps
• Phase 1:
– Focus on initial Target Customer Segment
– Get traction with Columbia MBA/EMBAs & local Venues
– Learn & Adjust
• Phase 2: Expand in New York:
– Columbia Law School & Other Columbia School & Faculties
– NYU
– Other NYC Colleges
• Phase 3: Enter other big cities

8. Appendix

9. Competitive Analysis
Individual
Mobile Apps
Review &
Social Networks
Smart
phones(133M)
Yelp(100M)
Foursquare (45M)
Thrillist (2.5M)
Foursquare (45M)
Thrillist 889K
Happy Hour Finder (119K)
LET’S
PARTAY!
Woodanddales (paid add)
Drinkdeal.com (#1 Search)
Nyhappyhours.com(#2 Search)
Drinkowl.com (#3 Search)
Facebook (1B)
Evite (22M)
PaperlessPost (5M)
Social Media
& Online
EventBase (5M)
Grupio (5K)
Professional
Event Planners
Websites
Top NY Happy Hour Results

10. Competitive Analysis
What it does
Price
&
Users
Deals
Thrillist
Lists of
recommended
places to eat and
drink
Free
889K
Yelp
Review Reserve
for Restaurants &
Bars
Four
square
Bar
Map
Link or
export to
other
sources
Website
√
√
√
√
√
√
√
√
√
Send
invites
& social
Preedited
Free
29M
Preedited
Search
Free
33M
Preedited
Hour
drinks
Search for happy
hour deals in a
given
neighborhood and
day
Free
5.4K
Week
Days
Happy
Hour
Finder
Search for happy
hours nearby
Free
191K
Week
Days
LETS
PARTAY
1. Finds happy
hours; 2. form
groups and get
lower prices
Site/
App
√
Bid low
price
Form
new
groups
√
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√
√
√
√
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√
√

11. Customer Profile – Venues
• Bars around
universities (e.g.,
Columbia, NYU)
• Size: 40+ Seats
• Times with free
Capacity
• Parties that have
Internet
connection

12. Customer Profile – Party Organizers
• Social Chairs of
Student Groups
• University Event
Organizers
• Alumni Groups
• EMBA Clusters
(700+ people)

13. Observations:
Happy Hour
No Happy Hour
 Happy Hours Matter for Business!!