Lean launchpad educators curriculum
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Lean launchpad educators curriculum
- 1. Lean LaunchPad in a 21st Century Entrepreneurship Curriculum
- 2. © 2012 Steve Blank Government Research Agencies Office of Scientific Research (OSRD) Division 1 Ballistic Research Division 2 Impact and Explosion Effects Division 3 Rocket Ordnance Division 4 Ordnance Accessories Division 5 New Missiles Division 6 Sub-surface Warfare (Sonar) Division 7 Fire Control Division 8 Explosives Division 9 Chemistry Division 10 Absorbents and Aerosols Division 11 Chemical Engineering Division 12 Transportation Division 13 Electrical Communication Division 14 Radar Division 15 Radio Coordination Electronic Warfare Division 16 Optics/Camouflage Division 17 Physics Division 18 War Metallurgy Division 19 Misc Applied Math Panel Applied Psychology Panel Vacuum Tube Committee Administrative Committee Tropical Deterioration Committee Committee on Medical Research Division 1 Medicine Division 2 Surgery Division 3 Aviation Medicine Division 4 Physiology Division 5 Chemistry Division 6 Malaria 19 divisions 5 committees 2 panels1941-1947
- 3. © 2012 Steve Blank Division 1 Ballistic Research Division 2 Impact and Explosion Effects Division 3 Rocket Ordnance Division 4 Ordnance Accessories Division 5 New Missiles Division 6 Sub-surface Warfare Division 7 Fire Control Division 8 Explosives Division 9 Chemistry Division 10 Absorbents /Aerosols Division 11 Chemical Engineering Division 12 Transportation Division 13 Communication Division 14 Radar Division 15 Electronic Warfare Division 16 Optics and Camouflage Division 17 Physics Division 18 War Metallurgy Division 19 Misc Applied Math Panel Applied Psych Panel Propagation Committee Vacuum Tube Committee Administrative Committee TropicalCommitt ee Committee on Medical Research Division 1 Medicine Division 2 Surgery Division 3 Aviation Medicine Division 4 Physiology Division 5 Chemistry Division 6 Malaria Research Universities $5.5 billion MIT $1.4 billion Caltech $1 billion Harvard $370 million Columbia $370 million Stanford $6 million All in adjusted 2011 dollars Source: Scientists Against Time: 456 Office of Scientific Research (OSRD)
- 4. © 2012 Steve Blank Government Research Agencies Division 1 Ballistic Research Division 2 Impact and Explosion Effects Division 3 Rocket Ordnance Division 4 Ordnance Accessories Division 5 New Missiles Division 6 Sub-surface Warfare (Sonar) Division 7 Fire Control Division 8 Explosives Division 9 Chemistry Division 10 Absorbents and Aerosols Division 11 Chemical Engineering Division 12 Transportation Division 13 Electrical Communication Division 14 Radar Division 15 Radio Coordination Electronic Warfare Division 16 Optics and Camouflage Division 17 Physics Division 18 War Metallurgy Division 19 Misc Applied Math Panel Applied Psychology Panel Vacuum Tube Committee Administrative Committee Tropical Deterioration Committee Committee on Medical Research Division 1 Medicine Division 2 Surgery Division 3 Aviation Medicine Division 4 Physiology Division 5 Chemistry Division 6 Malaria National Institute of Health (NIH) National Science Foundation (NSF) Atomic Energy Commission (AEC) Department of Defense (DOD) 1950 Office of Scientific Research (OSRD)
- 5. © 2012 Steve Blank Government Research Agencies Office of Scientific Research (OSRD) Division 1 Ballistic Research Division 2 Impact and Explosion Effects Division 3 Rocket Ordnance Division 4 Ordnance Accessories Division 5 New Missiles Division 6 Sub-surface Warfare (Sonar) Division 7 Fire Control Division 8 Explosives Division 9 Chemistry Division 10 Absorbents and Aerosols Division 11 Chemical Engineering Division 12 Transportation Division 13 Electrical Communication Division 14 Radar Division 15 Radio Coordination Electronic Warfare Division 16 Optics and Camouflage Division 17 Physics Division 18 War Metallurgy Division 19 Misc Applied Math Panel Applied Psychology Panel Vacuum Tube Committee Administrative Committee Tropical Deterioration Committee Committee on Medical Research Division 1 Medicine Division 2 Surgery Division 3 Aviation Medicine Division 4 Physiology Division 5 Chemistry Division 6 Malaria National Institute of Health (NIH) National Science Foundation (NSF) Atomic Energy Commission (AEC) to DOE in 1977 Department of Defense (DOD) 1958 National Aeronautics & Space Admin (NASA) Defense Advanced Research Projects Agency (DARPA)
- 6. © 2012 Steve Blank NIH, NSF, USDA, NASA, DOE, DOD Government Research Agencies Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org
- 7. © 2012 Steve Blank NIH, NSF, USDA, NASA, DOE, DOD Government Research Agencies ~$150 billion in R&D Sources: http://www.nsf.gov/statistics/nsf12322/pdf/tab39.pdf
- 8. © 2012 Steve Blank Government Research Agencies 39 Federally Funded R&D Centers ~$10 billion Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.) NIH, NSF, USDA, NASA, DOE, DOD ~$150 billion in R&D Sources: http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdf http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and
- 9. Research Universities © 2012 Steve Blank ~$35 billion$ NIH, NSF, USDA, NASA, DOE, DOD Applied Government Research Agencies ~$150 billion in R&D Basic Research Grants Sources: http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdf http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and 39 Federally Funded R&D Centers ~$10 billion Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.)
- 10. Research Universities © 2012 Steve Blank ~$35 billion$ NIH, NSF, USDA, NASA, DOE, DOD Applied Government Research Agencies ~$150 billion in R&D Basic Research Grants Sources: http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdf http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org 39 Federally Funded R&D Centers ~$10 billion ~$65 billion in R&D Research Universities Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.)
- 11. Research Universities © 2012 Steve Blank ~$35 billion$ NIH, NSF, USDA, NASA, DOE, DOD Applied Government Research Agencies ~$150 billion in R&D Basic Research Grants Sources: http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdf http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org 39 Federally Funded R&D Centers ~$10 billion ~$65 billion in R&D Research Universities Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.) $3.6 billion State & Local R&D Funding $
- 12. $3.6 billion State & Local R&D Funding $ ~$65 billion in R&D Research Universities © 2012 Steve Blank Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org ~$35 billion$ NIH, NSF, USDA, NASA, DOE, DOD Applied Government Research Agencies ~$130 billion in R&D Basic Research Grants 39 Federally Funded R&D Centers ~$10 billion Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.)
- 13. ~$35 billion$ NIH, NSF, USDA, NASA, DOE, DOD Applied Government Research Agencies ~$150 billion in R&D $3.6 billion State & Local R&D Funding $ ~$65 billion in R&D Research Universities © 2012 Steve Blank Basic Research Grants Patent Office 13,000 patents filed 4,700 patents issued Sources:http://www.nsf.gov/statistics/seind12/c5/c5s4.htm#s5 http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org 39 Federally Funded R&D Centers ~$10 billion Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.)
- 14. NIH, NSF, USDA, NASA, DOE, DOD SBIR/STTR Grants$ Tech Transfer Government Research Agencies ~$130 billion in R&D $3.6 billion State & Local R&D Funding $ ~$2 billion Technology Startups ~$65 billion in R&D Research Universities © 2012 Steve Blank Patent Office 13,000 patents filed4,700 patents issued Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org 39 Federally Funded R&D Centers ~$10 billion ~$35 billion$ AppliedBasic Research Grants Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.)
- 15. $3.6 billion State & Local R&D Funding $ $ Risk Capital VC’s/Angels ~$55 billion in R&D Research Universities © 2012 Steve Blank ~$30 billion Patent Office 13,000 patents filed4,700 patents issued Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org NIH, NSF, USDA, NASA, DOE, DOD SBIR/STTR Grants$ Tech Transfer Government Research Agencies ~$130 billion in R&D ~$2 billion Technology Startups ~$65 billion in R&D ~$35 billion$ AppliedBasic Research Grants 39 Federally Funded R&D Centers Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.) ~$10 billion
- 16. $3.6 billion State & Local R&D Funding $ ~$55 billion in R&D Research Universities © 2012 Steve Blank Patent Office 13,000 patents filed4,700 patents issued Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org Technology Startups ~$65 billion in R&D ~$35 billion$ AppliedBasic Research Grants 39 Federally Funded R&D Centers Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.) ~$10 billion NIH, NSF, USDA, NASA, DOE, DOD Government Research Agencies ~$150 billion in R&D $ Risk Capital VC’s/Angels ~$30 billion SBIR/STTR Grants$ Tech Transfer ~$2 billion License Fees$ ~$2.5 billion 4,900 Licenses
- 17. $3.6 billion State & Local R&D Funding $ ~$55 billion in R&D Research Universities © 2012 Steve Blank Patent Office 13,000 patents filed4,700 patents issued Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org Technology Startups ~$65 billion in R&D ~$35 billion$ AppliedBasic Research Grants 39 Federally Funded R&D Centers Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.) ~$10 billion NIH, NSF, USDA, NASA, DOE, DOD Government Research Agencies ~$150 billion in R&D $ Risk Capital VC’s/Angels ~$30 billion SBIR/STTR Grants$ Tech Transfer ~$2 billion Principal Investigators Grad students Technology Ideas License Fees$ ~$2.5 billion 4,900 Licenses
- 18. $3.6 billion State & Local R&D Funding $ ~$55 billion in R&D Research Universities © 2012 Steve Blank Patent Office 13,000 patents filed4,700 patents issued Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org Technology Startups ~$65 billion in R&D ~$35 billion$ AppliedBasic Research Grants 39 Federally Funded R&D Centers Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.) ~$10 billion NIH, NSF, USDA, NASA, DOE, DOD Government Research Agencies ~$150 billion in R&D $ Risk Capital VC’s/Angels ~$30 billion SBIR/STTR Grants$ Tech Transfer ~$2 billion Principal Investigators Grad students Technology Ideas License Fees$ ~$2.5 billion 4,900 Licenses License Fees ~$2.5 billion $ Technology Ideas 1990 Timmons: New Venture Creation 2005 Blank: The Four Steps to the Epiphany 2010 Osterwalder: Business Model Generation 1991 Moore:Crossing the Chasm 2011 Ries: The Lean Startup 2012 Blank & Dorf: The Startup Owners Manual 1986: Davidow: Marketing High Technology 1995 Stanford Technology Venture Program (STVP) founded 1991 U.C. Berkeley Haas B School Lester Center founded 1911: Taylor The Principles of Scientific Management
- 19. Business Schools Students as Management Professors Consulting Existing Companies © 2012 Steve Blank
- 20. Business Schools Students as Management Professors Consulting Existing Companies © 2012 Steve Blank Business School Curriculum • Finance Gov’t& Law • Leadership Supply Chain • Org Behavior Ethics • Operations Global Business • Marketing Accounting • Strategy Global Mgmt
- 21. Business Schools Students as Management Professors Consulting © 2012 Steve Blank Existing Companies Entrepreneurship small business, family business, high-tech business, new product development Execute Execute
- 22. Business Schools Students as Management Professors Consulting © 2012 Steve Blank Source: Katz, table 1 http://ideas.repec.org/a/eee/jbvent/v18y2003i2p283-300.html Existing Companies 1923: Knight: Risk, Uncertainty and Profit Myles Mace - 1st entrepreneurship course at Harvard1947 19684 schools teaching entrepreneurship 1934 Schumpeter: The Theory of Economic Developmentin english 1945 Weissman: Small Business and Venture Capital 1953 Small Business Administration formed 1954 Small Business Management, first MBA small business course at Stanford 1915: Taussig: Principles of Economics 1952 Kelley & Lawyer: Case Problems in Small Business Management 1953 C. Roland Christensen: Management Succession in Small and Growing Enterprises 1986 First national business plan competition, University of Miami. 1983 First entrepreneurship course in an engineering school, Univ of New Mexico. 1979 Livesay: American Made 1988 von Hippel: The Sources of Innovation 2000 McGrath &MacMilian: The Entrepreneurial Mindset 1997 Christensen: The Innovator's Dilemma Entrepreneurship small business, family business, high-tech business, new product development Execute 1911: Taylor The Principles of Scientific Management 1993 Karl Vesper New Venture Mechanics Execute
- 23. Business Schools Students as Management Professors Consulting © 2012 Steve Blank Sources: Katz, table 1 http://ideas.repec.org/a/eee/jbvent/v18y2003i2p283-300.html Existing Companies Entrepreneurship small business, family business, high-tech business, new product development Execute Business School Curriculum • Finance Gov’t& Law • Leadership Supply Chain • Org Behavior Ethics • Operations Global Business • Marketing Accounting • Strategy Global Mgmt •EntrepreneurshipSmall Business
- 24. Business Schools © 2012 Steve Blank Entrepreneurship Existing Companies small business, family business, high-tech business, new product development Students as Management Professors Consulting Execute
- 25. Business Schools © 2012 Steve Blank Entrepreneurship Existing Companies small business, family business, high-tech business, new product development Risk Capital Scalable Technology Startups Students as Management Professors Consulting Execute SearchExecute
- 26. Business Schools © 2012 Steve Blank Entrepreneurship Existing Companies small business, family business, high-tech business, new product development 1990 Timmons: New Venture Creation 2005 Blank: The Four Steps to the Epiphany 2010 Osterwalder: Business Model Generation Risk Capital Scalable Startups 1991 Moore: Crossing the Chasm 2011 Ries: The Lean Startup 2012 Blank & Dorf: The Startup Owners Manual Students as Management Professors Consulting 1986: Davidow: Marketing High Technology 1995 Stanford Technology Venture Program (STVP) founded 1991 U.C. Berkeley Haas Business School Lester Center founded 1911: Taylor The Principles of Scientific Management Execute SearchExecute
- 27. License Fees$ Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org Technology Startups © 2012 Steve Blank ~$2.5 billion 4,900 Licenses Technology Ideas Business Schools Acquisition Operating Execs Students as Management Professors Consulting $ Business Ideas Existing Companies SBIR/STTR Grants$ Tech Transfer Government Research Agencies ~$150 billion in R&D $3.6 billion State & Local R&D Funding $ ~$2 billion ~$65 billion in R&D Research Universities Patent Office 13,000 patents filed4,700 patents issued $ Applied ~$35 billion Basic Research Grants Risk Capital VC’s/Angels ~$30 billion
- 28. License Fees$ Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org Technology Startups © 2012 Steve Blank ~$2.5 billion 4,900 Licenses Technology Ideas Business Schools Acquisition Operating Execs Build Phase Students as Management Professors Consulting $ Business Ideas Existing Companies SBIR/STTR Grants$ Tech Transfer Government Research Agencies ~$150 billion in R&D $3.6 billion State & Local R&D Funding $ ~$2 billion ~$65 billion in R&D Research Universities Patent Office 13,000 patents filed4,700 patents issued $ Applied ~$35 billion Basic Research Grants Risk Capital VC’s/Angels ~$30 billion Log scale of exits`
- 29. Startups Transition Large Company Search Build Execute
- 30. Startups Transition Large Company Search Build Execute Business School Curriculum • Finance Gov’t& Law • Leadership Entrepreneurship • Org Behavior Ethics • Operations Global Business • Marketing Accounting • Strategy Global Mgmt • Supply Chain Small Business •Entrepreneurship
- 31. Introduction to Startups Startups Transition Large Company Search Build Execute ENTR 100 Lean LaunchPad Experiential Entrepreneurship ENTR 200 (or ENTR 090 for 5-day) Business School Curriculum • Finance Gov’t& Law • Leadership Supply Chain • Org Behavior Ethics • Operations Global Business • Marketing Accounting • Strategy Global Mgmt •EntrepreneurshipSmall Business
- 32. Creativity & Innovation Business Model Design Customer Discovery Markets/Opportunities Introduction to Startups Startups Transition Large Company Search Build Execute ENTR 100 ENTR 101 ENTR 102 ENTR 103 ENTR 150 Lean LaunchPad Experiential Entrepreneurship ENTR 200 (or ENTR 090 for 5-day) Business School Curriculum • Finance Gov’t& Law • Leadership Supply Chain • Org Behavior Ethics • Operations Global Business • Marketing Accounting • Strategy Global Mgmt •EntrepreneurshipSmall Business
- 33. Creativity & Innovation Business Model Design Metrics That Matter Startup Finance Customer Discovery Markets/Opportunities Building the Team Startup HR and Culture Startup Patent Law Get, Keep and Grow Startup Marketing Introduction to Startups Startups Transition Large Company Search Build Execute ENTR 100 ENTR 101 ENTR 102 ENTR 103 ENTR 104 ENTR 105 ENTR 106 ENTR 107 Lean LaunchPad Experiential Entrepreneurship ENTR 200 (or ENTR 090 for 5-day) Agile Development Lean Engineering ENTR 108 User Design Web/Mobile U/I ENTR 109 Finding Fuel Funding for Startups ENTR 110 Business School Curriculum • Finance Gov’t& Law • Leadership Supply Chain • Org Behavior Ethics • Operations Global Business • Marketing Accounting • Strategy Global Mgmt •EntrepreneurshipSmall Business
- 34. Creativity & Innovation Business Model Design Metrics That Matter Startup Finance Customer Discovery Markets/Opportunities Building the Team Startup HR and Culture Startup Patent Law Get, Keep and Grow Startup Marketing From Founder to Operating Executive Introduction to Startups Startups Transition Large Company Search Build Execute ENTR 100 ENTR 101 ENTR 102 ENTR 103 ENTR 104 ENTR 105 ENTR 106 ENTR 107 ENTR 150 Lean LaunchPad Experiential Entrepreneurship ENTR 200 (or ENTR 090 for 5-day) Agile Development Lean Engineering ENTR 108 New Ventures In Corporations User Design Web/Mobile U/I ENTR 109 ENTR 300 Lean LaunchPad Corporate ENTR 202 Finding Fuel Funding for Startups ENTR 110 Business School Curriculum • Finance Gov’t& Law • Leadership Supply Chain • Org Behavior Ethics • Operations Global Business • Marketing Accounting • Strategy Global Mgmt •EntrepreneurshipSmall Business
- 37. Business Schools NIH, NSF, USDA, NASA, DOE, DOD SBIR/STTR Grants$ Principal Investigators License Fees$ Acquisition Operating Execs Students as Management Tech Transfer Government Research Agencies ~$150 billion in R&D Professors Consulting Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and hwww.nvca.org and www.autm.org $3.6 billion State & Local R&D Funding $ $ Business Ideas Grad students $ Risk Capital VC’s/Angels ~$2 billion Existing Companies Technology Startups ~$55 billion in R&D Research Universities © 2012 Steve Blank ~$30 billion ~$2.5 billion Patent Office 13,000 patents filed4,700 patents issued $ Applied ~$35 billion Basic Research Grants4,900 Licenses Technology Ideas
- 38. Business Schools NIH, NSF, USDA, NASA, DOE, DOD SBIR/STTR Grants$ Principal Investigators License Fees$ Acquisition Operating Execs Students as Management Tech Transfer Government Research Agencies ~$150 billion in R&D Professors Consulting Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and hwww.nvca.org and www.autm.org $3.6 billion State & Local R&D Funding $ $ Business Ideas Grad students $ Risk Capital VC’s/Angels ~$2 billion Existing Companies Technology Startups ~$55 billion in R&D Research Universities © 2012 Steve Blank ~$30 billion ~$2.5 billion Patent Office 13,000 patents filed4,700 patents issued $ Applied ~$35 billion Basic Research Grants4,900 Licenses Technology Ideas
- 39. Business Schools $ NIH, NSF, USDA, NASA, DOE, DOD SBIR/STTR Grants$ Principal Investigators License Fees$ Acquisition Operating Execs Students as Management Tech Transfer Applied Government Research Agencies ~$150 billion in R&D Professors Consulting ~$35 billion $3.6 billion State & Local R&D Funding $ $ Business Ideas Grad students $ Risk Capital VC’s/Angels ~$2 billion Existing Companies Technology Startups Technology Ideas ~$55 billion in R&D Research Universities © 2012 Steve Blank Basic Research Grants ~$30 billion ~$2.5 billion 4,700 issued patents Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and hwww.nvca.org and www.autm.org
- 40. Business Schools $ NIH, NSF, USDA, NASA, DOE, DOD SBIR/STTR Grants$ Principal Investigators License Fees$ Acquisition Operating Execs Students as Management Tech Transfer Applied Government Research Agencies ~$150 billion in R&D Professors Consulting ~$35 billion $3.6 billion State & Local R&D Funding $ $ Business Ideas Grad students $ Risk Capital VC’s/Angels ~$2 billion Existing Companies Technology Startups Technology Ideas ~$55 billion in R&D Research Universities © 2012 Steve Blank Basic Research Grants ~$30 billion ~$2.5 billion 4,700 issued patents Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and hwww.nvca.org and www.autm.org
- 41. Business Schools SBIR/STTR Grants Principal Investigators License Fees$ Students as Management Tech Transfer Professors Consulting $3.6 billion State & Local R&D Funding $ ~$2 billion Existing Companies Technology Ideas ~$55 billion in R&D Research Universities © 2012 Steve Blank $ NIH, NSF, USDA, NASA, DOE, DOD Applied Government Research Agencies ~$150 billion in R&D ~$35 billion Basic Research Grants Grad students ~$2.5 billion Patent Office 13,000 patents filed4,700 patents issued 4,900 Licenses Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and hwww.nvca.org and www.autm.org
- 42. Category/Market Company Product Technology Busienss School Research Tech to product insight requires a different insight – Requires to talk about tech into paper into market problems