Eric Ries leanstartup at Berkeley/Columbia

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“Do whatever is required to get to product/market fit. Including:

changing out people,
rewriting your product,
moving into a different market,
telling customers no when you don’t want to,
telling customers yes when you don’t want to,
raising that fourth round of highly dilutive venture capital

—whatever is required.”

— Marc Andreessen
http://blog.pmarca.com/2007/06/the-pmarca-gu-2.html

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http://startuplessonslearned.blogspot.com/2009/06/pivot-dont-jump-to-new-vision.html

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Traditional Product Development
Unit of Progress: Advance to Next Stage

Waterfall

Requirements

Specification

Design
Problem: known

Solution: known
Implementation

Verification

Maintenance

Agile Product Development
Unit of Progress: A line of Working Code

“Product Owner” or in-house customer

Problem: known

Solution: unknown

Product Development at Lean Startup
Unit of Progress: Validated Learning About Customers ($$$)

Customer Development

Hypotheses,
Problem: unknown Experiments,
Insights
Data,
Solution: unknown Feedback,
Insights

Minimize TOTAL time through the loop

IDEAS

LEARN BUILD

DATA
CODE

MEASURE

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Small Batches

IDEAS

Learn Faster Build Faster
LEARN BUILD
Customer Development Continuous Deployment
Five Whys Small Batches
Continuous Integration
Refactoring

DATA
CODE

MEASURE
Measure Faster

Split Testing
Actionable Metrics
Net Promoter Score
SEM

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Continuous Deployment

IDEAS

Learn Faster Build Faster
LEARN BUILD
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Five Whys Small Batches
Continuous Integration
Refactoring

DATA
CODE

MEASURE
Measure Faster

Split Testing
Actionable Metrics
Net Promoter Score
SEM

Continuous Deployment
• Deploy new software quickly
• At IMVU time from check-in to production = 20 minutes

• Tell a good change from a bad change (quickly)

• Revert a bad change quickly
• And “shut down the line”

• Work in small batches
• At IMVU, a large batch = 3 days worth of work

• Break large projects down into small batches

Cluster Immune System
What it looks like to ship one piece of code to production:
• Run tests locally (SimpleTest, Selenium)
o Everyone has a complete sandbox

• Continuous Integration Server (BuildBot)
o All tests must pass or “shut down the line”
o Automatic feedback if the team is going too fast

• Incremental deploy
o Monitor cluster and business metrics in real-time
o Reject changes that move metrics out-of-bounds

• Alerting & Predictive monitoring (Nagios)
o Monitor all metrics that stakeholders care about
o If any metric goes out-of-bounds, wake somebody up
o Use historical trends to predict acceptable bounds

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o Fix the problem for customers
o Improve your defenses at each level

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Eric Ries leanstartup at Berkeley/Columbia

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Eric Ries leanstartup at Berkeley/Columbia