Engr245 session 03 customers

Engineering 245 The Lean LaunchPad Session 3: Customers, Customers, Customers Professors Steve Blank, Ann Miura-Ko, Jon Feiber http://e245.stanford.edu/

Agenda ,[object Object],[object Object],[object Object]

VALUE PROPOSITIONS images by JAM what are you offering them? what is that getting done for them? do they care?

CUSTOMER SEGMENTS images by JAM which customers and users are you serving? which jobs do they really want to get done?

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Corporate? Consumer? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Corporate Customers Business to Business (B to B)

What do they want you to do? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Market Type & Ignoring Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s the Customer in a Company? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Do They Interact to Buy? ,[object Object],[object Object],[object Object]

Pass/Fail Signals & Experiments ,[object Object],[object Object],[object Object],[object Object]

How Do They Hear About You? ,[object Object],[object Object],[object Object]

Consumer Customers Business to Consumer (B to C)

What do they want you to do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Customers ,[object Object],[object Object],[object Object]

How Do They Decide to Buy? ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Consumer Sales Channel ,[object Object],[object Object],[object Object],[object Object]

Multi-Sided Markets Business to Business to Consumer (B to B to C)

Who’s The Customer? ,[object Object],[object Object],[object Object]

Multiple Customer Segments ,[object Object],[object Object],[object Object],[object Object]

In-Class Exercise ,[object Object],[object Object],[object Object]

Deliverables for Next Week ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Engr245 session 03 customers

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