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Google Books: !
     The Metadata Mess!


      Google Book Settlement Conference!
                            UC Berkeley!
                       August 28, 2009!



                         Geoff Nunberg, !
                   School of Information!
                           1!
1!
The Last Library!
     "The cost of creating such a library and Google’s significant
     lead time advantage suggest that no other entity will create
     a competing digital library for the foreseeable future."
     Directors of ALA, ACRL, ARL in letter to DOJ Antitrust
     Division, July 29, 2009!
     There is no Moore's Law for capture…!
     Hence the urgency of concerns about pricing, access,
     exclusivity, privacy…and "quality""




2!
Whose interests determine!
                        "quality"?!
     Google Book Search is "a tremendous public
     good for students, for teachers, for scholars, for
     everyone." Derek Slater, Google!
        … but students, scholars and "everyone" may have
        different purposes for using GBS. !




3!
Three ways of using GBS!
     What "Googling" means: barrelling in sideways!




     GBS as a borough of Greater Google!
        "We just feel this is part of our core mission. There is
        fantastic information in books. Often when I do a
        search, what is in a book is miles ahead of what I find
        on a Web site." Sergey Brin!


4!
Three ways of using GBS!
       Seeking out works & editions: the
       "destination experience"!
          A particular edition of Leaves of Grass!
          A good edition of Tristram Shandy!
          18th-c. French editions of Don Quixote,
          etc.!



           The importance of metadata: Who,
           when, where etc. !




5!
Three ways of using GBS!
     "Batch processing": data mining and "
     "electronic philology"!
        "It's only reporters and computational linguists who
        care if [hit-count estimation] is really precise." Peter
        Norvig, Google!
     Text databases and the "new philologies": !
        The importance of language to social, intellectual, and
        political history & literary study!
        Coincides emergence of large-scale historical text
        databases…!
           When did happiness replace felicity in 17th c?!
           Plotting the rise & fall of propaganda!
           How did liberalism spread in the early nineteenth-century
6!         European context?. "
Good enough for scholarship?!
     Will GBS be an adequate resource for scholarly
     needs… now and in the future?!
     Depends on:!
        Quality of imaging!
        Reliability and robustness of search tools!
        Quality and reliability of metadata !
          e.g., date, edition history, author, subject classification,
          etc.!




7!
Good enough for scholarship?!
     Will GBS be an adequate resource for scholarly
     needs… now and in the future?!
     Depends on:!
        Quality of imaging!
        Reliability and robustness of search tools!
        Quality and reliability of metadata !
          e.g., date, edition history, author, subject classification,
          etc.!


     But GBS metadata are awful.!


8!
Quality Issues :!
     Botched Scans, OCR, &c.!




9!
Metadata Issues:!
      1899, annus mirabilis!




10!
Random Dates!


      1905!



               1848!




              1900!


               1888!


11!
The pervasiveness of
                    misdatings!
      1899!
                      527 hits returned for
      1905!           "Internet" before 1950 !
      1878 !


      1905!


      1946!


      1905!

       1905!


              1905!


        1939!


12!
Famous before their lifetime!
                          182 hits reported for "Charles
                          Dickens" before birthdate
                          (1812)!
              1878 !
                          Cf Jimi Hendrix, 81; Led
                1905!     Zeppelin, 59 etc.!

               1946!


                  1905!

              1905!




13!
Ego-surfing,
      Edgar Cayce
             Style!
      "Our reputation
       precedes us"!




14!
The frequency of misdatings!




                     Search on "candy bar" < 1920
                     yields 66 hits, 46 of them
                     misdated (70%)!



15!
Classification Errors!




16!
Classification Errors!




17!
The Pervasiveness of
           Misclassification!

               family and relationships (4)



               fiction (4)




               biography and autobiography (1)



                Unlabeled (1)
                (others classified as "music,"
                "history," "literary collections")

        Classifications of first 10 hits for !
        Tristram Shandy !
18!
The Pervasiveness of
           Misclassification!


               First 10 hits for Leaves of
                      Grass classify it as:"

                              Juvenile Nonfiction"
                                           Poetry!
                                           Fiction!
                                Literary Criticism!
                    Biography & Autobiography,!
                 Counterfeits and Counterfeiting !




19!
More bad metadata!




20!
More bad metadata!




  Reader, I
marketed him.




     21!
Other metadata issues!
      Books ascribed to authors of introductions, or
      given no author at all.!




22!
Other metadata issues!
      Titles linked to unrelated works.!




23!
Other metadata issues!
      Strange bedfellows!




24!
Who is to blame and what is
                     to be done?!
      "We got the metadata from the libraries": !
          yes, sometimes… but libraries didn't classify Hamlet as
          "antiques and collectibles" or Speculum as "Health & Fitness"!
          Libraries don't use BISAC headings like "Antiques and
          Collectibles" and "Health & Fitness" in the first place…!
          And publishers didn't assign BISAC codes to books
          published before the 1980's!




25!
The world according to BISAC!
      Making space for Bambi & Bullwinkle!




      … and Schiller, Petrarch & Verlaine!




26!
The world according to BISAC!
       Making shelf space for Bambi & Bullwinkle!




       … and scrunching together Schiller, Petrarch & Verlaine!




      Squeezing the universal library into a sububan bookstore!
27!
Correcting the Problem!
      Google: "We're on it (but it isn't a first priority)"!
         Correcting errors as noticed (like bad scans)?!
         Crowd Sourcing?!
         But errors/bad metadata affect 000,000's of records!
         "Error correction" doesn't address poor & missing
         metadata, inconsistent/confusing/inappropriate
         classification schemes!
         Why should the metadata decisions be left to Google
         engineers? !




28!
Correcting the Problem!
      HathiTrust to the rescue?!
         But HathiTrust makes available only out-of-copyright
         works, has (relatively) limited computational resources!
      Why should Google have no obligations to do
      GBS right? !
         Google Book Search is "a tremendous public good for
         students, for teachers, for scholars, for everyone."
         Derek Slater, Google!
         But a public good implies a public trust!




29!

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Goog Books: The Metadata Mess

  • 1. Google Books: ! The Metadata Mess! Google Book Settlement Conference! UC Berkeley! August 28, 2009! Geoff Nunberg, ! School of Information! 1! 1!
  • 2. The Last Library! "The cost of creating such a library and Google’s significant lead time advantage suggest that no other entity will create a competing digital library for the foreseeable future." Directors of ALA, ACRL, ARL in letter to DOJ Antitrust Division, July 29, 2009! There is no Moore's Law for capture…! Hence the urgency of concerns about pricing, access, exclusivity, privacy…and "quality"" 2!
  • 3. Whose interests determine! "quality"?! Google Book Search is "a tremendous public good for students, for teachers, for scholars, for everyone." Derek Slater, Google! … but students, scholars and "everyone" may have different purposes for using GBS. ! 3!
  • 4. Three ways of using GBS! What "Googling" means: barrelling in sideways! GBS as a borough of Greater Google! "We just feel this is part of our core mission. There is fantastic information in books. Often when I do a search, what is in a book is miles ahead of what I find on a Web site." Sergey Brin! 4!
  • 5. Three ways of using GBS! Seeking out works & editions: the "destination experience"! A particular edition of Leaves of Grass! A good edition of Tristram Shandy! 18th-c. French editions of Don Quixote, etc.! The importance of metadata: Who, when, where etc. ! 5!
  • 6. Three ways of using GBS! "Batch processing": data mining and " "electronic philology"! "It's only reporters and computational linguists who care if [hit-count estimation] is really precise." Peter Norvig, Google! Text databases and the "new philologies": ! The importance of language to social, intellectual, and political history & literary study! Coincides emergence of large-scale historical text databases…! When did happiness replace felicity in 17th c?! Plotting the rise & fall of propaganda! How did liberalism spread in the early nineteenth-century 6! European context?. "
  • 7. Good enough for scholarship?! Will GBS be an adequate resource for scholarly needs… now and in the future?! Depends on:! Quality of imaging! Reliability and robustness of search tools! Quality and reliability of metadata ! e.g., date, edition history, author, subject classification, etc.! 7!
  • 8. Good enough for scholarship?! Will GBS be an adequate resource for scholarly needs… now and in the future?! Depends on:! Quality of imaging! Reliability and robustness of search tools! Quality and reliability of metadata ! e.g., date, edition history, author, subject classification, etc.! But GBS metadata are awful.! 8!
  • 9. Quality Issues :! Botched Scans, OCR, &c.! 9!
  • 10. Metadata Issues:! 1899, annus mirabilis! 10!
  • 11. Random Dates! 1905! 1848! 1900! 1888! 11!
  • 12. The pervasiveness of misdatings! 1899! 527 hits returned for 1905! "Internet" before 1950 ! 1878 ! 1905! 1946! 1905! 1905! 1905! 1939! 12!
  • 13. Famous before their lifetime! 182 hits reported for "Charles Dickens" before birthdate (1812)! 1878 ! Cf Jimi Hendrix, 81; Led 1905! Zeppelin, 59 etc.! 1946! 1905! 1905! 13!
  • 14. Ego-surfing, Edgar Cayce Style! "Our reputation precedes us"! 14!
  • 15. The frequency of misdatings! Search on "candy bar" < 1920 yields 66 hits, 46 of them misdated (70%)! 15!
  • 18. The Pervasiveness of Misclassification! family and relationships (4) fiction (4) biography and autobiography (1) Unlabeled (1) (others classified as "music," "history," "literary collections") Classifications of first 10 hits for ! Tristram Shandy ! 18!
  • 19. The Pervasiveness of Misclassification! First 10 hits for Leaves of Grass classify it as:" Juvenile Nonfiction" Poetry! Fiction! Literary Criticism! Biography & Autobiography,! Counterfeits and Counterfeiting ! 19!
  • 21. More bad metadata! Reader, I marketed him. 21!
  • 22. Other metadata issues! Books ascribed to authors of introductions, or given no author at all.! 22!
  • 23. Other metadata issues! Titles linked to unrelated works.! 23!
  • 24. Other metadata issues! Strange bedfellows! 24!
  • 25. Who is to blame and what is to be done?! "We got the metadata from the libraries": ! yes, sometimes… but libraries didn't classify Hamlet as "antiques and collectibles" or Speculum as "Health & Fitness"! Libraries don't use BISAC headings like "Antiques and Collectibles" and "Health & Fitness" in the first place…! And publishers didn't assign BISAC codes to books published before the 1980's! 25!
  • 26. The world according to BISAC! Making space for Bambi & Bullwinkle! … and Schiller, Petrarch & Verlaine! 26!
  • 27. The world according to BISAC! Making shelf space for Bambi & Bullwinkle! … and scrunching together Schiller, Petrarch & Verlaine! Squeezing the universal library into a sububan bookstore! 27!
  • 28. Correcting the Problem! Google: "We're on it (but it isn't a first priority)"! Correcting errors as noticed (like bad scans)?! Crowd Sourcing?! But errors/bad metadata affect 000,000's of records! "Error correction" doesn't address poor & missing metadata, inconsistent/confusing/inappropriate classification schemes! Why should the metadata decisions be left to Google engineers? ! 28!
  • 29. Correcting the Problem! HathiTrust to the rescue?! But HathiTrust makes available only out-of-copyright works, has (relatively) limited computational resources! Why should Google have no obligations to do GBS right? ! Google Book Search is "a tremendous public good for students, for teachers, for scholars, for everyone." Derek Slater, Google! But a public good implies a public trust! 29!