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Leveraging the B2B Social Web

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Not Just for Consumers. Leverage the B2B Social Web. Most case studies and news about social media revolves around companies reaching out to consumers (B2C), but using the social web can be especially effective for B2B companies where longer sales cycles and customer relationships are the norm. Sarah Worsham, Web Strategist & CEO for Sazbean Consulting, presents reasons B2B companies should use the social web along with examples of B2B companies who are doing it right.

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Leveraging the B2B Social Web Sarah Worsham Web Strategist & CEO Sazbean Consulting Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
a little about me... Web Strategist, Geek, Entrepreneur, Mother, Wife, Webgrrl, Computer Engineer and MBA2 (in no particular order) what that means... I help companies and organizations grow online by creating digital strategies based on customized analysis and achievement of business goals. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
B2B vs. B2C photos by borkur.net @ Flickr CC - http://www.flickr.com/photos/borkurdotnet/363516757/ andrewarchy @ Flickr CC - http://www.flickr.com/photos/andrewarchy/2527200986/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Customers photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Purchasing photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
How can the Social Web Help? photo by mush2274 @ Flickr CC - http://www.flickr.com/photos/mush2274/3154812438/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Relationships photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Reputation photo by Randy Son of Robert @ Flickr CC - http://www.flickr.com/photos/randysonofrobert/1053239908/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Research photo by afroboof @ Flickr CC - http://www.flickr.com/photos/afroboof/3951142846/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Revenue photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Doing it Right photo by joiseyshowaa @ Flickr CC - http://www.flickr.com/photos/joiseyshowaa/2477598966/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Tips photo by laffy4k @ Flickr CC - http://www.flickr.com/photos/laffy4k/404298099/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Responsibility photo by JOPHIELsmiles @ Flickr CC - http://www.flickr.com/photos/26015375@N06/3766251685/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Commitment photo by beau-foto @ Flickr CC - http://www.flickr.com/photos/belkins/2503182015/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Engagement photo by lanuiop @ Flickr CC - http://www.flickr.com/photos/lanuiop/401252404/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Response photo by Anonymous @ Flickr CC - http://www.flickr.com/photos/tidewatermuse/173598941/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
To Learn More: Sazbean.com blog, podcasts, upcoming webinars SazbeanConsulting.com Internet Marketing & Strategy Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Any Questions? photo by jamuraa @ Flickr CC - http://www.flickr.com/photos/jamuraa/813966437/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Connect with me... SazbeanConsulting.com Blog: Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Leveraging the B2B Social Web

  • 1. Leveraging the B2B Social Web Sarah Worsham Web Strategist & CEO Sazbean Consulting Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 2. a little about me... Web Strategist, Geek, Entrepreneur, Mother, Wife, Webgrrl, Computer Engineer and MBA2 (in no particular order) what that means... I help companies and organizations grow online by creating digital strategies based on customized analysis and achievement of business goals. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 3. B2B vs. B2C photos by borkur.net @ Flickr CC - http://www.flickr.com/photos/borkurdotnet/363516757/ andrewarchy @ Flickr CC - http://www.flickr.com/photos/andrewarchy/2527200986/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 4. Customers photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 5. Purchasing photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 6. How can the Social Web Help? photo by mush2274 @ Flickr CC - http://www.flickr.com/photos/mush2274/3154812438/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 7. Relationships photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 8. Reputation photo by Randy Son of Robert @ Flickr CC - http://www.flickr.com/photos/randysonofrobert/1053239908/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 9. Research photo by afroboof @ Flickr CC - http://www.flickr.com/photos/afroboof/3951142846/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 10. Revenue photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 11. Doing it Right photo by joiseyshowaa @ Flickr CC - http://www.flickr.com/photos/joiseyshowaa/2477598966/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 12. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 13. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 14. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 15. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 16. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 17. Tips photo by laffy4k @ Flickr CC - http://www.flickr.com/photos/laffy4k/404298099/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 18. Responsibility photo by JOPHIELsmiles @ Flickr CC - http://www.flickr.com/photos/26015375@N06/3766251685/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 19. Commitment photo by beau-foto @ Flickr CC - http://www.flickr.com/photos/belkins/2503182015/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 20. Engagement photo by lanuiop @ Flickr CC - http://www.flickr.com/photos/lanuiop/401252404/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 21. Response photo by Anonymous @ Flickr CC - http://www.flickr.com/photos/tidewatermuse/173598941/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 22. To Learn More: Sazbean.com blog, podcasts, upcoming webinars SazbeanConsulting.com Internet Marketing & Strategy Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 23. Any Questions? photo by jamuraa @ Flickr CC - http://www.flickr.com/photos/jamuraa/813966437/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 24. Connect with me... SazbeanConsulting.com Blog: Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC