This is a presentation I made to the AMA Data with Purpose conference in March 2014. I looks at the current surge in data and how to create and share data stories to help make data more understandable and actionable.
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Taking Big Data Visually
1. takingbigdata
visually
March 4, 2014
2014 Analytics with Purpose
Behavioral Insight to Advantage
San Diego, California
Charles Sayers
Experience Innovation
SapientNitro
csayers@sapient.com
42. learning
environment
passive infrared sensors and
sound collectors
heat sensors collect data on
paths, dwell times, entry and
exit points, fixture interactions
sound data is collected as a
means to understand human
interactions
43. smartphone
Unobtrusive widget runs in OS background
Logs what people do on their phones 24/7
Data pushed to data warehouse for analysis
questionnaire
Helps us understand context and drivers of a
trip; ultimately match trip types of to phone
behavior and use