2. The business case for RIAs

3. The Flash Platform solution

4. Common use cases

5. Customer case studies

6. Facts, stats & industry points

7. Active, supportive ecosystem

8. Getting started & learning

9. Committed to data security

10. Enhanced search engine indexing

11. Multiple elements of openness

12. Integrated, cost-effective solution

13. A complement to HTML5All external content and images pending approvals.

14. The Adobe® Flash® Platform in the Enterprise One Web, Any Device

15. All external content and images pending approvals. Users who find a web site difficult to use will simply switch to one that isn’t. “Rich Internet Applications: What’s the Business Case?” Info-Tech Research Group, December 2008 http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf

16. Strategic customer-facing RIAs increase revenue and reduce costs Engaging, informative, self-service-oriented RIAs encourage customers to Stay on your site longer Explore more options Complete more online transactions Spend more money Recommend the site to others Return more often Well-designed customer-facing RIAs can Increase online sales up to 30%* Increase conversions, cross-channel sales, and upsells by up to 40%* Reduce contact center / telephone agent calls up to 20% annually* All external content and images pending approvals. “…even modest improvements in online customer experiences can boost revenue gains by $117 million to $311 million per year -- due to additional purchases, reluctance to switch, and likelihood of recommending to colleagues and friends.” – Forrester “Customer Experience Boosts Revenue” by Bruce D. Temkin, June 22, 2009 * Forrester: “The Business Case for Rich Internet Applications” by Ron Rogowski, March 12, 2007

17. All external content and images pending approvals. Despite advances in IT, most enterprises still have the same basic problem: Making sound business decisions requires complete, contextual and accurate data visualized in a manner that makes sense to the L.O.B. owner… Duane Nickull, Author “Web 2.0 Architectures”, O’Reilly ISBN-10: 0596514433

18. RIAs help businesses save money by enhancing employee productivity Used internally, RIAs can help the enterprise Unite key data from disparate sources Increase employee productivity Reduce data entry time up to 40% Improve accuracy Save time Reduce operating expenses All external content and images pending approvals. Read More: http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf

19. The Flash Platform is the leading solution for rapidly building RIAs All external content and images pending approvals. Multiscreen Content and Applications TOOLS FRAMEWORK CLIENTS SERVICES SERVERS Flash Player Flex Flash Media Server Family Flash PlatformServices FlashCatalyst FlashProfessional FLASH PLATFORM Flash Builder AIR LiveCycle ColdFusion Creative Suite Analytics & Optimization http://www.adobe.com/flashplatform

20. The Flash Platform integrates with existing technology stacks The Flash Platform leverages data from any back-end system and exposes it in a rich, easy to use user experience. CLIENT APPLICATION TIER DESIGN &DEVELOPMENTTOOLS Browsers Creative Suite Flash Player AIR FlashProfessional HTTP/S, Sockets, AMF, RTMP, SOAP, WS*, SMTP, REST, … Flash Catalyst Flash Builder SERVICES TIER 3rd PartyServices Flex Framework Flash PlatformServices Flash Media Server Family LiveCycle RESOURCE TIER EIS Databases Directories ECM Repository MessageQueues SAP…

22. E*Trade Germany

23. Investment Café

24. KBC Securities

25. NASDAQ

26. optionMonster

27. Standard Chartered Bank

28. BNP Paribas Assurances,

29. MAAF Assurances

31. DirectTV

32. AOL

33. Discovery Channel

34. Universal Pictures

35. Atlantic Records

36. Nickelodeon

37. Finetune

38. CANAL+

39. M6 Replay

41. Canadian Department of Foreign Affairs

42. London Borough of Southwark

43. The Ministry of Finance, Poland

44. National Park Service

45. NATO

47. FedEx

48. Yahoo!

49. Geodis

51. Cisco Systems

52. Google

53. HP

54. Marathon Technologies

55. Nokia

56. Oracle

57. Salesforce.com

58. SAP

60. BroadSoft

61. Deutsch Telekom

62. France Telecom

63. Orange Vallée

65. Integrated Industrial Information (I-Cubed)

66. Philips Lighting

67. Sony Ericsson Mobile Communications Publishing

68. Conde Nast

69. Disney Publishing Worldwide

70. MFG.com

71. National Geographic

72. The New York Times

73. Herff Jones, Inc.

74. Scientific Voice

79. Adobe Flex

81. Enables investors and brokers to replay market events and review historical data in simulated real-time“There’s no doubt that working in Adobe AIR is a huge benefit. The ability to process trading data on the desktop enables NASDAQ to deliver valuable data analysis at a lower cost to everyone involved.” Randall Hopkins Vice president, NASDAQ Market Data

83. Adobe Flash Builder

85. Improved BI analysis

86. Drove increased adoption of BI solutions across enterprises“With BI tools based on the Flash Platform, business users can quickly access and analyze enterprise data to better understand the business without assistance from IT or business analysts.” James ThomasVice President of Product Marketing, SAP BusinessObjects

89. Enabled easy-to-use, always on, branded tracking method

90. Increased development productivity by almost 50%“… individual shippers, consignees, and small businesses will benefit most from the new, easy-to-use Adobe AIR application because they will have immediate access to critical information about their shipping and supply chain activities.” Aitza Anderson, product manager, FedEx

91. The Flash Platform is recognized and endorsed by industry analysts, publications, and developers All external content and images pending approvals. “From Adobe, the “most admired computer software company” Fortune Magazine, 2010 2009 Editor's Choice AwardsThe Dozen most influential vendors in enterprise IT for 2009 Intelligent Enterprise, 2009 “Best Rich Internet Platform” InfoWorld, 2009 Adobe ranked “Strong Positive” Marketscope for Ajax technologies & Rich Internet Application Platforms, 2009 “Adobe is best for [firms] looking to completely transform their web experiences.” Forrester 3.5 million Flash Platform developers EvansData Corp, 2009

92. The Flash Player is the world’s most pervasive software 98% 95% of Internet-connected PCs worldwide have Flash Player installed of top 20 smart phones will support Flash Player this year 85% 3.5 million of Alexa 100 top websites use Flash Player develop using the Flash Platform 70% 98% penetration rate in enterprises - Forrester of web games are delivered using Flash Player 75% of enterprise professionals will seek Flash Platform development skills in 2010 – Society of Digital Agencies All external content and images pending approvals.

93. Companies use Adobe AIR to deliver RIAs outside the browser All external content and images pending approvals. 300 million AIR runtime installations 2.5 million AIR SDK installations 1 million Installations of Adobe AIR within one year of release 840 Applications in the Adobe AIR Marketplace

95. Performance and load testing

96. Tooling plug-ins

97. Pre-built components

98. Product extensions, functions and code

99. 1,000+ global and regional system integrators, ISVs, and VARs

100. 52 Adobe Agency Partners, including the top digital agencies

101. 250+ training partners

102. More than 70 Open Screen Project members

104. Experienced developers say it’s fast and simple to get started All external content and images pending approvals. “In just a day or two, developers were able to start working within the Flex Builder IDE. I challenge anyone to be able to do that with other solutions.” Nick Collins Senior Flex Developer, Wilson “Without any prior knowledge of Flex and Flash, we built our application in less than two weeks. The integration between Java and Flex is super simple and getting started with Flex is just a walk in the park.” Leftie FrieleEzmo “If I tried to write this application in C, it would take five times longer just to get it to work on Windows and then I'd have to do it for Macintosh. With Adobe Flex and Adobe AIR, we're saving months of development time.“ Chris Hughes Chief Technical Officer, Brand Up “The sheer amount of time I save not developing a version of my site for every browser is by itself worth it. Not to mention the fact that looks great on mobile. ” Stefen Benton PowerDEX Inc

105. Adobe is committed to keeping enterprise data secure All external content and images pending approvals. Adobe employs industry-leading security software engineering practices and processes while building products and responding to security issues. Adobe Secure Software Engineering Team Supports ongoing secure software development Conducts proactive security reviews Defines and champions security product lifecycle Performs incident analysis to drive further improvements Product Security Incident Response Team Front-line responders to security incidents Manages communications with security researchers Communicates mitigations and patch schedules Produces detailed security bulletins

106. Enterprises and governments trust the Flash Platform with sensitive data “We are always looking for ways to improve our efficiency, but only invest in technology that has proven to be reliable. Adobe Flex® is accepted worldwide and provides us with a new opportunity to automate the flight preparation process and save valuable time.” Steve Lusardi & Gerry Van TolProject Officers, NATO “The quality of the stored signatures has considerably improved and the expenses for scanning, indexing, and allocation of rights have been eliminated. In addition, any attempts at fraud can be detected more efficiently and at a lower cost.” KarstenSprengerBankenservice GmbH “ WELCOM convenes the world’s top decision makers and opinion leaders in a virtual community, a single place online where you can work together with peers efficiently and securely to address your concerns and drive global, regional, and industry agendas.” Klaus Schwab Founder and Executive Chairman, World Economic Forum All external content and images pending approvals.

107. Adobe provides optimized Flash Player technology to Google Increases accuracy of web search results Enables top search engines to understand what's inside of RIAs and other rich web content created with Adobe Flash technology and add that relevance back to the HTML page Works with all existing SWF content, across all versions Adobe provides techniques for building highly searchable RIAs on the Flash Platform to developers All external content and images pending approvals. Adobe provides optimized Flash Player technology to Google for enhanced search engine indexing

108. The Flash Platform is open and reliable All external content and images pending approvals. “.. Gartner has found that it [Adobe] is more heavily involved in a wide range of open-source initiatives than most of its industry contemporaries.” Gartner, June 2009

109. Rapidly build enterprise software at a fraction of the cost of other frameworks All external content and images pending approvals. "We can rapidly build enterprise-class software deployed at a fraction of the cost of other frameworks.“ Kevin Chesney, CEO, Acesis Free Available for Purchase Third Party

110. The Flash Platform and HTML5 “HTML 5 and RIA platforms will be complementary technologies, and enterprise development shops will need to invest in both approaches to deliver expressive applications that combine reach and richness.”* -Forrester Adobe does and will continue to support HTML The Flash Platform has integrated seamlessly with HTML for 14 years, and that won’t change AIR 2.0 (desktop) includes support for HTML5 Adobe is committed to supporting HTML5 in its leading Web development tools The Flash Platform delivers cross-platform, cross-browser, cross-device consistency HTML5 implementations will differ and hinder content adoption of rich features, including video tag support No consistency in codec support for video is yet visible Adobe offers best-in-class tool chain used by 3.5 million designers and developers HTML5 will require and benefit from Adobe’s investment in breadth of tooling Rapid update cycles enable Flash innovations to reach ubiquity in less than 1 year Flash will continue to lead in innovation, much faster than HTML and browsers *“Does HTML 5 Herald The End Of RIA Plug-Ins? Not Really,” Forrester Research, Inc., April, 2010 All external content and images pending approvals.

112. Adobe Flex

113. Adobe LiveCycle Data Services ES

115. Acquired leads can be automatically integrated into salesforce.com context“Developing with the Adobe Flash Platform enables Demandbase to deliver a superior experience in the browser and on the desktop.” Chris Golec, CEO, Demandbase

116. ESRI All external content and images pending approvals. Providing a powerful framework for building GIS RIAs Challenge Present mapping content in more intuitive, compelling ways Provide web msapping APIs that enable developers to integrate mapping, GIS functionality, and content into RIAs Solution Adobe AIR Adobe Flex Adobe Flash Professional Results Enhanced GIS apps that deliver richer, more useful online experiences Partners can quickly build web applications that pull data from multiple legacy and enterprise systems, then deliver that data in seconds as rich media to end users “With Adobe Flex 3, developers can achieve in a couple of days development tasks that would have taken months.” MansourRaad, Senior software architect for the ArcGIS Server

118. Deliver desktop-like experience over the web

121. Delivered unique, effective user experience

122. Accelerated time to market

123. Enabled browser-based training from anywhere“We looked at options other than developing in the Flex Framework, but we saw that using Adobe Flex Builder was superior in terms of helping us deliver the best customer experience possible.” Dirk Mueller-Ingrand, CEO, optionMONSTER

125. Adobe Flex

127. Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, the Adobe PDF logo, AIR, ColdFusion, ColdFusion Builder, Flash, Flash Builder, the Flash logo, Flex, LiveCycle, and Reader are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2010 Adobe Systems Incorporated. All rights reserved. Printed in the USA. 9102xxxx 3/10 Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, ActionScript, AIR, Flash, Flash Builder, Flash Catalyst, the Flash logo, Flex, and LiveCycle are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Java is a trademark or registered trademark of Sun Microsystems, Inc. in the United States and other countries. All other trademarks are the property of their respective owners. Printed in the USA. 91023957 3/10 All external content and images pending approvals.