Germana Freitas* was in Montreal on Jun 5, 2013, to attend an OpenERP seminar co-organized with Savoir-faire Linux. This is the slide deck of her presentation about the OpenERP Partnership Program. * Germana is Account Executive at OpenERP for USA, Canada & Brazil * These slides are published by courtesy of OpenERP sa.

1. OpenERP Partnership Program
OpenERP Enterprise
Germana Freitas
Account Executive, OpenERP USA, Canada & Brazil
gfr@openerp.com Skype - germana.openerp
Tel: +1 (650) 861-1422

2. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
Relationship: Customers x Partners x OpenERP
Customers
Partner
OpenERP OpenERP
R&D
2nd Level
Support
Bug fixing &
updates
Quality
Control
Training &
Migration
Partners
Implementation 1st Level Support Custom Development
Customers
Have an ERP solution customized for their business

3. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
OpenERP in Canada
Q2 2012 – OpenERP v6.1
Q1 2013 – OpenERP v7.0

4. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
OpenERP in Canada
Canada: 39,000 Visits in the 1st quarter of 2013

5. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
OpenERP in Canada

6. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
OpenERP Partnership – Benefits
Visibility
&
LEADS
Commission
&
Discounts
Sales Support
&
Webinar
Access to
Marketing
Materials
OpenERP Partners
Portal access
Use of the official
Partner Logo

7. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
OpenERP Partnership: Visibility + Leads
Get More visibility:
1. Lead Generation Program
2. OpenERP runs Marketing campaigns to find leads
3. Lead forwarding to partners
4. Official partner recognition on our website (12.000 views daily)
5. We organize joint events to boost our partners
Win Win collaboration to get more projects

8. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
OpenERP Partnership: Portal + Services
OpenERP Services
Our goal: you succeed in your projects
Partners Portal
You control the relationship with us.
Access to a dedicated partner portal:
• We give you marketing material
through the partner portal;
• On your portal, you can check:
*Your leads *Opportunities
*Invoices *Migration Status
*Document library *Technical Support
*News & events
You GET access to:
• Technical Support Team
• Functional Support Team
• Pre-Sales Support Team
• Our development services
(Onsite or Remote)

9. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
OpenERP Partnership: Sales Support
Provide guidance in
your initial
implementations
Analyze your
business objectives
with OpenERP
Help to start your
business with
OpenERP
successfully
How to sell
OpenERP Projects
Show how our top
partners do to
achieve their
success
Upgrade trainings
at each new version
Dedicated Account Manager: Building a long-term relationship

10. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
Top 5 Tips for New Partners
1. Qualify your customers well (gap analysis).
A poor qualifying = Loss of time and money;
1. Include in your initial proposal OpenERP Enterprise contract;
2. Give special attention to your current customers;
3. Sell ​​your project before developing it;
4. Sell ​​your project for the right price;
5. Have skilled technical/functional specialist on your team.

11. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
OpenERP Partners x Others ERPs Partners

12. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
OpenERP Partnership Types
Ready Silver Gold
Partner Program Annual fee US$2.950 US$2.950 US$2.950
Fee per additional country US$1.500 US$1.500 US$1.500
Annual revenue generated for OpenERP US$20K US$40K
Discount in all OpenERP services + ++ +++
OpenERP Enterprise Commission
(Maintenance contracts)
+ ++ +++
Visibility Low Medium High

13. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
Your Benefits: Learn, Sell, Deliver & Develop
Learn
• Welcome Call with
your AM
• 5 Days Functional
Trainings
• 5 Days Technical
Trainings
• Advanced online
webinars for Partners
Sell
• We give You Leads
• Rights to Use the
Trademark
• Official Partner
Recognition
• Get Marketing Material
• Shared Events
Deliver
•Technical Support
•Functional Support
•Implementation
Methodology
•Offshore Developers
•Partner Meetings
•Upgrade Trainings

14. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
VS.
Out-OF-The-BOX
Which one to Choose?
Go-to-Market Strategies

15. OpenERP Integrator Reseller
Technical, Functional &
Sales resources
G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
No development resources required
Sell 2/3 project monthly (5K/10K)
Standard Solution only
Functional & Sales resources

16. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
What do I need to do next?
You should consider:
• Becoming a READY Partner
• Growing to a SILVER Partner
• Growing to a GOLD Partner

17. PART III - OpenERP Enterprise
Germana Freitas
Account Executive, OpenERP USA & Canada
gfr@openerp.com Skype - germana.openerp
Tel: +1 (650) 861-1422

18. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
What is OpenERP Enterprise?
 Solution and protection for
unexpected problems.
 Secure your project and customer
satisfaction.
 Cost control: Bug Fixing and migration
for a fixed price
1) To protect
your client's
project.
3) Without OpenERP
Enterprise, your clients will
request bug fixes, and They will
not be happy to pay for them.
2) OpenERP can solve
unexpected problems
(error/bugs), instead of wasting
the time of your team.

19. With OpenERP Enterprise, OpenERP provides a level of service
unmatched in the Business Application industry for less than half
of the cost of most competitors.
One-click install
Support and Maintenance
Security alerts
Unlimited Bug fixing
Migration Services
AGPL v3 or AGPL + private Use
OpenERP Enterprise
We protect you from the early beginning

20. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
The OE platform includes professional
maintenance services:
Bug fixing Guarantee Unlimited support
Upgrades (certified modules) Unlimited support
the way to benefit from new features
Automated updates (minor bugfix release) Proactive
Packaged Modules to install in one click; Unlimited
Funcional /Technical Support Limited hours
Security Alert and Corrections Proactive
Private Modules Permitted
“White labeling” Permitted
Hosting included (Opcional) Option: online/onsite

21. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
Why OpenERP Enterprise?
Implementation Projects (# of Days)
1st Level Support (# of Hours)
Technical Support
OpenERP Enterprise
Fix Bugs, Upgrates ...
OpenERP Enterprise = Fixed Price
Partner
Responsibility
OpenERP
Responsibility

22. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
Lack of resources? Need help?
Problems Solution
Without Project Manager? OpenERP Consultant
Need an expert functional? OpenERP Consultant
Without enough developers? OpenERP developers
No time to train employees / clients? OpenERP Training /webinar
Wasting time with technical problems? OpenERP Enterprise
Need to migrate costumed modules? OpenERP can migrate
Without sales people? Sorry! We can’t help you
We can help you deliver your project successfully

23. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
Contents Technical Training
Objectives:
• Understand the development concepts and architecture;
• Install and administer OpenERP;
• Develop a new OpenERP module.
Contents Functional Training
Objectives:
• Understand the functional concepts;
• Work with the software on a daily basis;
• Configure the software using the standard modules;
• Apply general system administrator settings;
• Change existing workflows
OUR NEXT TRAINING
OpenERP v7 Functional Training in Montreal - July 15 - 19
OpenERP v7 Technical Training in Montreal - Aug 5 - 9

24. G e r m a n a Fr e i t a s - g f r @ o p e n e r p . co m
Germana Freitas
Account Executive, OpenERP USA, Canada & Brazil
gfr@openerp.com Skype - Germana.OpenERP
Tel: +1 (650) 861-1422
Thank you!