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Advocacy and Storytelling Using Social Media

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Advocacy and Storytelling Using Social Media as presented April 12, 2010 at the Pacific Rim International Conference on Disabilities.

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Advocacy and Storytelling Using Social Media A Hands-on Workshop Presented by Michele Martin, Robb C. Sewell, and Savannah Barnett John J. Heldrich Center for Workforce Development Rutgers University April 12, 2010
Agenda Quick poll Storytelling Social Media Overview You create story ideas We talk about them in small groups We come back together to discuss Ask questions!
Storytelling Importance of storytelling in advocacy Introduction of Think Beyond the Label Examples from Cancer Support Groups Other stuff that Robb thinks is important to say
Social Media Many tools, many uses It’s about the people, not the tech Yes, there are accessibility issues
Web 1.0 One-way communication Static home pages Minimal multimedia Site as destination Push content
Web 2.0 Conversation Dynamic content User contributions & co-creation Multimedia-rich Outposts on the web “Pull” content
Benefits “Google Juice” Going viral Multiple ways to use/re-use Transparency Get others to spread your message Easy to connect, respond, participate “On the Internet, nobody knows you’re a dog.”
Blogs Usually short, concise pieces about hot topics Good blogs have focused content (i.e. photography, gluten-free cooking, disability employment resources, etc). Go where your obsession takes you! Good blogs stimulate comments and discussion Free blog hosting
Twitter Limited to 140 Characters Can share resources and interact with other users Followers & Following @, RT, DM #Hashtags URL Shorteners Accessible Twitter
Facebook Profiles, “Walls”, “Friending”, News Feed, Multimedia, Games Can be used for informal, casual purposes or to promote a business, event, or prospective employee Over 2 million unique web visits in Jan 2010* * http://news.bbc.co.uk/2/hi/technology/8562801.stm
“White Label” Networks “Roll your own”—Ning, SocialGo Customized to specific interests Public/private Profiles, “Walls” and Activity Feeds Blogs & Forums Video/Photo-sharing Events Embed “widgets”—chat, live-streaming video, etc.
Photo sharing Flickr Upload your own photos to tell a story Can find CC-licensed photos to re-mix and re-use Create public or private groups, “geo-tag” photos, create slide shows
Video sharing Youtube, Vimeo Now automatic captions on YouTube! Storytelling through video Can watch and upload video via mobile devices User comments, video replies
Other Tools Wikis “White Label” social networks—Ning, SocialGo Slideshare Screencasting—Jing, Screencast-o-Matic Podcasting MySpace Google Buzz
Questions?
After the session Go to: http://pacrimsocialmedia.pbworks.com/ for all workshop content and additional links and resources Contact us with any follow up questions: michelemmartin@gmail.com rcsewell@rutgers.edu sbarnett@rci.rutgers.edu

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Advocacy and Storytelling Using Social Media

  • 1. Advocacy and Storytelling Using Social Media A Hands-on Workshop Presented by Michele Martin, Robb C. Sewell, and Savannah Barnett John J. Heldrich Center for Workforce Development Rutgers University April 12, 2010
  • 2. Agenda Quick poll Storytelling Social Media Overview You create story ideas We talk about them in small groups We come back together to discuss Ask questions!
  • 3. Storytelling Importance of storytelling in advocacy Introduction of Think Beyond the Label Examples from Cancer Support Groups Other stuff that Robb thinks is important to say
  • 4. Social Media Many tools, many uses It’s about the people, not the tech Yes, there are accessibility issues
  • 5. Web 1.0 One-way communication Static home pages Minimal multimedia Site as destination Push content
  • 6. Web 2.0 Conversation Dynamic content User contributions & co-creation Multimedia-rich Outposts on the web “Pull” content
  • 7. Benefits “Google Juice” Going viral Multiple ways to use/re-use Transparency Get others to spread your message Easy to connect, respond, participate “On the Internet, nobody knows you’re a dog.”
  • 8. Blogs Usually short, concise pieces about hot topics Good blogs have focused content (i.e. photography, gluten-free cooking, disability employment resources, etc). Go where your obsession takes you! Good blogs stimulate comments and discussion Free blog hosting
  • 9. Twitter Limited to 140 Characters Can share resources and interact with other users Followers & Following @, RT, DM #Hashtags URL Shorteners Accessible Twitter
  • 10. Facebook Profiles, “Walls”, “Friending”, News Feed, Multimedia, Games Can be used for informal, casual purposes or to promote a business, event, or prospective employee Over 2 million unique web visits in Jan 2010* * http://news.bbc.co.uk/2/hi/technology/8562801.stm
  • 11. “White Label” Networks “Roll your own”—Ning, SocialGo Customized to specific interests Public/private Profiles, “Walls” and Activity Feeds Blogs & Forums Video/Photo-sharing Events Embed “widgets”—chat, live-streaming video, etc.
  • 12. Photo sharing Flickr Upload your own photos to tell a story Can find CC-licensed photos to re-mix and re-use Create public or private groups, “geo-tag” photos, create slide shows
  • 13. Video sharing Youtube, Vimeo Now automatic captions on YouTube! Storytelling through video Can watch and upload video via mobile devices User comments, video replies
  • 14. Other Tools Wikis “White Label” social networks—Ning, SocialGo Slideshare Screencasting—Jing, Screencast-o-Matic Podcasting MySpace Google Buzz
  • 16. After the session Go to: http://pacrimsocialmedia.pbworks.com/ for all workshop content and additional links and resources Contact us with any follow up questions: michelemmartin@gmail.com rcsewell@rutgers.edu sbarnett@rci.rutgers.edu