Mobile Web 2.0

1. Mobile Web 2.0 Highway

5. Web Evolution: Evolution Towards a Read/Write Platform Web 1.0 (1993-2003) Pretty much HTML pages viewed through a browser Web 2.0 (2003- 2010) Web pages, plus a lot of other “content” shared over the web, with more interactivity; more like an application than a “page” Web 3.0 (2010-beyond) “ Read” Mode “ Write” & Contribute TBD “ Page” Primary Unit of content “ Post / record” “ static” State “ dynamic” Web browser Viewed through… Browsers, RSS Readers, anything “ Client Server” Architecture “ Web Services” Web Coders Content Created by… Everyone “ geeks” Domain of… “ mass amatuerization”

6. Technology usage in U.S.

7. Web 2.0 Applications

11. Blogging

13. Blogging: Micro-blogging with Twitter bringing social change

14. The State of the Blogosphere

16. Web 2.0: Brings social change emphasising on “communities”

17. The New Era of Mobile: Mobile Web 2.0

19. Mobile 2.0: The seven principles of Mobile web 2.0

20. Mobile 2.0: Mobile content and the changing balance of power Enablers Platform Access Device User User Device Access Platform Enablers User creates content and publishes it Content created for the user to consume Point of inspiration Sport reality family News friends holiday night out movie cartoon Adult e.g publishing e.g search e.g payment security, DRM e.g GSM WiFi UMTS e.g phone smartphone e.g hosting, integration with WWW Events Professional Editing Content creation Personal Tagging Professional capture concert music colleagues gathering Personal creation Personal capture Sport News Point of entertainment Events

21. Mobile 2.0: Mobile content and the changing balance of power The mobile content business is growing steadily

22. Mobile 2.0: Mobile content and the changing balance of power Mobile Content Subscribers (in millions) Q106-Q107, US Penetration of US Wireless Subscribers Period SMS WAP MMS Downloads Video Q1 2006 53% 27% 17% 13% 2% Q2 2006 57% 29% 19% 14% 2% Q3 2006 58% 29% 25% 20%* 3% Q4 2006 63% 32% 30% 24% 3% Q1 2007 64% 32% 33% 23% 4%

23. Mobile 2.0: Mobile content and the changing balance of power Mobile Download Revenues (in millions) Q106-Q107, US YoY Growth All Revenues 65% PSMS NA Apps 143%** Games 25% Audio 71%

24. Mobile 2.0: I am a tag, not a number Imagine a world where you do not care what your number is or how many you have. A world where tags replace numbers. Others (friends, work mates, people who you see and meet) tag your data so that they can find you again.

25. Mobile web 2.0 and Digital convergence Doing traditional stuff, search, buy, find, map etc Automated data pick up … from the mobile Internet .. from watching TV … in front of the PC ..from engaging with a PC/Web ..spent with a mobile in your pocket … generated from a mobile device 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % of time Value of metadata

28. Feedback & Next Steps