1. Presented by Sushant Waghmare
Saurabh Meshram
Vikrant Choudhary
Sushilkumar Gajare

2. 1G 2G 3G
 1G- First-generation wireless, telephone technology, cell
phones.
 2G - Digital mobile phones, including those that use GSM,
CDMA or TDMA networks data-transfer rates 9.6 kb/s to 19.2
kb/s.
 3G-Handle streaming video, two-way voice over IP, and
Internet content with high-quality graphics and plug-ins to a
wireless phone. maximum data rate of 2 Mb/s.
 The first commercial launch of 3G by NTT DoCoMo in Japan
on 1 October 2001

3. What is 3G
 3G (Third Generation) is the latest wireless
technology
 It is also known as UMTS (Universal Mobile
Telecommunications System)
 3G phone was designed so users would be able to
surf the fast Internet.
 It providing wireless access to the data &
information to the user from anywhere & at
anytime.

4. 3G Standards
NAME DESCRIPTION GEOGRAPHICAL
AREA
• Evolutionary
EDGE upgrade to
GSM/GPRS
Worldwide, except
Japan and South Korea
• Evolutionary
CDMA2000 upgrade to Americas, Asia, Some
cdmaOne(IS-95)
others
• Family of Worldwide, Europe &
UMTS revolutionary
China
upgrade to GSM
• Short-range;
DECT standard for Europe, USA
cordless phones

5.  11 December 2008, India entered in 3G
 First service provider MTNL in Delhi and later in Mumbai
 BSNL launched 3G services on 22 Feb 2009 to the nation wide
 3G Spectrum allocated to all private operators on 1 September 2010
 Government has already earned 67,719 crore (US$15.1 billion) from
the 3G spectrum auction
 The first Private-sector service provider that launched 3G services is
Tata DoCoMo, on November 5, 2010
 BSNL is the most successful company in 3G services. It has more
than 3 million users of its 3G service with widest coverage around
826 cities across the country

6. Advantages of 3G
 3G technology works up to 2Mbps
 3G cellular phones also have conventional voice, fax and data services,
as well as high-resolution video and multimedia services
 Fastest mobile office services such as virtual banking and online-billing,
video conferencing, online entertainment, Telemedicine, and access to
the Internet
 Able to Watch television on the phone
 Video calling with other people who also use the same 3G technology

7. Video Calling
Mobile TV
Online Gaming

8. • 3g Mobile handset are expensive
• Data plans are high priced
• Country wide distribution of circles are inequitable
• Fluctuating Data speed
• Mobile Internet are not widely Spread

9. Customer Needs
 Affordable 3G handsets
 Reasonable Data plans
 Equitable circle distribution
 Steadier data speed
 Technological Awareness
 Data Security

10. Circles to Private Companies in INDIA
S Tel, 3
Vodafone, 9
Aircel, 13
Bharti
Airtel, 13
Idea, 11
Reliance, 1
Tata 3
DoCoMo, 9

11. Vodafone TATA DoCoMo !dea
Faster Smarter Better Keep it Simple Silly 3g pe Beezee
Airtel Reliance Aircel
Dil Jo Chahe Paas Superior IP network
Laay = No pixilation Pocket Internet 3G

12. THANK YOU