A selection of design projects from 2002 to 2008.

2. hi!
Welcome
to my portfolio,
featuring 25 of
my favoutite
graphic design
projects.
Hope you enjoy
going through
them as much
as I enjoyed
creating
them.

3. brand identity for
eastern venture
Eastern Venture is in the business of organic prod-
ucts and wanted a brand identity that reflected
the purity, health and well-being offered by its
products.
I took lotus as the symbol for the attributes, and
developed a clean, subtle and elegant design and
colour scheme which was implemented in sta-
tionery, coporate documents and a folder.
for
Eastern Venture Ltd., London
scope
Turnkey project from Design to offshore Printing
and Delivery
Stationery, Folder, Leaflets, CD Envelop and some
promotional materials
year
2004-05

4. logo for designer boutique
A boutique designing ethnic Indian clothes with a
fusion of modern themes wanted a logo to reflect
this spirit.
The design is inspired by floral patterns commonly
used in Indian embroidery and placed the name
in a rather unconventional frame, with some cus-
tomization of the font.
A simpler version with just the initials IR was also
developed for single colour printing on tags.
for
Indian Rhapsody, India
scope
Design and copywriting (by-line)
year
2006

5. branding for an it start-up
Brand identity for an IT and web services start-up.
Most logos in this industry tend to be domintaed
by blue colour and futuristic or technical graph-
ics.
I decided to break away from this stereotype - us-
ing warm colours and since the name is long and
explains the business, focussed on typography
with subtle graphics of subtle dots.
for
Digital Solutions 4u, India
scope
Design of logo and stationery and printing sta-
tionery
year
2003

6. branding for a construc-
tion group
A family owned group of companies involved in
infrastructure development and construction con-
tracts, required a consolidated identity that unites
all companies in the group.
As they were known by their family name and it
appeared in company names, I used it in the logo
and created design in single colour which made it
easy to apply on vehicles and economical to print
in large quantities.
for
Anand Group of Companies, India
scope
Design of logo and stationery and printing sta-
tionery
year
2002

7. retail branding for food
services
Sodexo required a clear and prominent brand-
ing across almost 50 corporate cafetarias which it
manages in India. The branding needed to blend
with the existing infrastructure of the client on
which the company has no control.
The solution was a design pattern, type style, col-
our scheme, signage with icons and wall panels.
It has already been successfully applied in overa
dozen sites.
for
Sodexo (Food Services)
scope
Design and layouts, On-site Implementation, Ven-
dor coordination
year
2007-08

8. retail event branding
Branding for sales promotion of ‘Kundan’, ethnic
jewellery from western India.
The design, which included a facade for the shop,
was inspired by the architecture and art of the re-
gion. The invitations were made as elaborate as for
a wedding, reflecting the high worth of the prod-
ucts on sale, and the status of the receipients.
for
B K Saraf Jewellers, India
scope
Design, Printing and Implementation
Invitation card, shop facade, newspaper adverts,
in-store decoration.
year
2006

9. corn festival
Campaign designed for Corn Festival - an event
organized to increase awareness of corn’s health
benefits, with the entire menu featuring dishes
made with corn.
Designs included a logo and mascot applied to
standee, danglers cap, menu sheet and buffet
card.
for
Sodexo (Food Services)
scope
Design of all promotional materials and supervise
fabrication of standee
year
2007

10. kiosk for tea & coffee
Sodexo sells several types of food items as a part
of its corporate catering services, and needs each
category to be highlighted as a brand in itself.
This is the branding of kiosks through which tea
and coffee are sold.
for
Sodexo (Food Services)
scope
Design and supervise on-site implementation
year
2007

11. menu for naval officers’
mess
Menus designed for restaurant and bar of the pres-
tigious naval officers’ club in New Delhi.
The design is based on vintage maritime theme.
The menu were printed on thick card with textured
lamination to impart a ‘wooden’ feel in coherence
with the visuals.
for
Sodexo (Food Services)
scope
Design and Production
year
2008

12. italian restaurant menu
Menu design to complement the refurbished inte-
riors of what claims to be the only authentic Italian
restauirant in Lucknow.
The design is inspired by the interiors of the res-
taurant which has exposed brick walls, warm dim
lighting and mahagony furniture. The background
of the inside pages are from Italian tiles.
for
Cellar Italian Restaurant, India
scope
Design and printing
year
2006

13. it services identity & flyer
A part of Sodexo’s Facilities Management Services
is ‘eFacility’ a software that serves as the backbone
of the services. Due to its importance and unique-
ness, the company wanted to give it an identity in
itself - both for the company staff, the users, and
clients, the benefitors.
Sodexo logo and the phrase ‘powered by’ had to
be included to give eFacility a context.
The design encapsulates the three elements neat-
ly, without hampering the integrity and promi-
nence of the Sodexo logo.
The flyer describes the software and its benefits.
for
Sodexo (Facilities Management Services)
scope
Design of identity and flyer
year
2008
About eFacility Core Modules
Maintenance Management System (MMS)
eFacility is a modular facilities management system
eFacility controls This module helps the user to track, maintain & manage assets, properties, facilities & equipments and get the best per-
which allows day-to-day management of the processes, automates
> Problem reporting and resolutions formance out of it. It also helps the user make better management decisions on any maintenance work he does.
operations, provides a management dashboard for critical analysis > Maintenance schedules
and enables enterprise wide control in the most intelligent and ef- > Inventory transactions Help Desk Management System (HMS)
ficient way by means of integrating various modules. > Service orders HMS facilitates the user to register a problem, assigning and having it resolved quickly to ascertain smooth functioning of
the organization.
Designed and developed using Microsoft’s .NET frame work and ORACLE eFacility benefits
> Integration & streamlining of processes Visitor Management System (VMS)
data base backend, it is an ICAFM software which is web enabled and can
> In-depth reports at a click of a button VMS helps in efficiently screening, registering, quick sign in and allowing visitors to access relevant areas through access
be used from anywhere in the world as it is hosted on high avalability serv- > One point information access control devices. It also has features such as business card scanning, visitor photo capture and visitor signature capture.
ers. It supports extensive communication by means of email and sms. > Traceability
> Transparency
eFacility is also integrated with hand-held devices which can be used on Drawing/ Document Management System (DMS)
> Scalability
the work floor in industrial settings for recording data and readings, an This tool helps digitalize drawings, documents, manuals and other software’s
> High availability
of the organization. These can be tracked, managed and securely maintained
essential requirement for asset management. Since it has been developed > Anywhere, anytime access through the system.
using the state of the art tecnology, scalability is never an issue. > Maintenance & upgrades support
> Track of Sodexo’s service & performance
Facility Booking System (FBS)
A highly integrated system, it helps in genetrating exhaustive reports with
This module helps in simplifying the process of reservation and usage of
thematic visuals on the status of facilities. this also enables to centralise facilities within a building or complex. It keeps a track of facilities booked
information and perform strategic analysis and planning. It supports au- and gives a range of reports for the system administrator.
tomation of work flows and can be customised to suit requirements.
Other modules included:
Key Management, Handheld Module,
KPI indicators, Executive Dashboard,
Mailroom Management

14. corporate profile
Corporate profile designed in print and Power-
Point for heavy engineering products for B2B mar-
keting.
On receiving favourable feedback, the same de-
sign was retained for subsequent annual revisions
and is still in circulation.
for
NCM SHOAVA, manufacturers and exporters of
patented accessories for earth-moving machines.
scope
Turnkey project involving design, printing and
binding of printed profiles, producing CD covers
and stickers.
year
2004-07

15. corporate documents
Company Profile and a White Paper for a consul-
tancy that helps companies in the USA get their
manufacturing done from China.
Both documents contained technical data that
needed to be represented interestingly, and the
client wanted colour, though sober.
for
Nicobar Group, New York and Shanghai
scope
Design and converting raw data to diagrams
year
2007

16. Quarterly Magazine of Quarterly Magazine of
magazine
Kaleidoscope is Sodexo India’s quarterly 20-page Issue 1 • India • Jun
‘08
Issue 2 • India • Sep ‘08
magazine for internal circulation to its 10,000 em- Inaugural Issue
ployees and limited distribution to clients and
The ‘Gift that Grows’ becomes
partners. gift most loved
in business
PAGE 6
Felicitating women in
the workplace Sodexo ranks 12 in the top 50
companies for diversity
for
through people
PAGE 6
PAGE 5
Discover our new brand identity
Project success guaranteed: it’s
Sodexo (Facilities Management & Food Services) PAGE 5
not rocket science
What’s the future of PAGE 10
Facilities Management professionals?
PAGE 10 Mommy’s day out
scope PAGE 10
Design of template, Complete layout of first two
issues
Some of the photographs
year
2008
Project Management
team taste their first
grand success

17. ‘smart living’ health book
This book is a digest of health and food related
information, presented in a fun and lively way
in a handy size; it was part of a campaign run by
Sodexo on World Health Day to promote healthy
lifestyle.
60,000 copies of this 40-page book were distrib-
uted across India.
for
Sodexo (Facilities Management & Food Services)
scope
Design. layout and some illustration
year
2008

18. newspaper supplement
A four-page newspaper supplement and a mem-
bership card designed for circulation with main
newspaper, targeted at school children.
The project involved creating one complete issue
of the weekly supplement which would then serve
as a template for future issues.
The students who received the supplement were
also given a membership card which could be
used to avail offers from participating outlets.
for
The Times of India, the largest circulating newspa-
per in the world.
scope
Design and page layout
year
2004

19. tulsi tea collection
Packaging for a range of organic herbal teas, de-
signed to evoke a connection with India in the Eu-
ropean and US markets.
The six blends are packaged in bright colours, such
that they not only stand together as a group, but
also each blend has an identity by itself.
for
Organic India, one of the largest exporters of or-
ganic products from India.
scope
Design and Print-production
Creating variations of the template, customised
to the requirements of UK, USA, Czech, Holland,
France and Australia.
year
2001-05

20. Lost its riches
independence-day posters WHEN the WORLD to HISTORY only
to be the
A set of three posters designed to commemorate
the independence day of India. They were put up
CONQUERED world´s
in over 250 locations, including Sodexo offices and largest
sites. LANDS to be ECONOMIC
POWER in future.
a WINNER,
for
Sodexo (Facilities Management & Food Services)
scope
Design of three posters
INDIA
year CONQUERED
2008
HEARTS
Sodexo is proud
Sodexo is proud
to be a part of India’s economic growth
to be a part of India’s economic growth
on its 61st independent year.
on its 61st independent year.
and WON. Here one voice
is not enough,
only when
1.13 billion
PEOPLE
speak,
does
INDIA nod.
We are proud to be associated
with a peaceful country, India
on its 61st independent year.
We are proud to be associated with
We are proud to be associated with
the largest democracy in the world
the largest democracy in the world
on its 61st independent year.
on its 61st independent year.
Indians with Tiranga: Photograph by Vasudev Bhandarkar

21. electricity day campaign
Three posters and emails designed to encourage
people to conserve electricity for the sake of envi-
ronment, on the occasion of World electricity Day.
The initiative met with huge appreciation and en-
couragement from clients and customers.
for
Sodexo (Facilities Management & Food Services)
scope
Design
year
2007

22. celebrating holi
Posters and danglers designed to greet Holi, a fes-
tival of colour, which people celebrate by throw-
ing coloured powder or water on each other, and
come out with multi-coloured faces.
The campaign was run at over 100 locations across
India.
for
Sodexo (Facilities Management & Food Services)
scope
Design of poster, dangler and animated email
message.
Copywriting
year
2008

23. oriental food festival
Promotional event serving an Oriental menu.
for
Sodexo (Food Services)
scope
Design of poster and banner
year
2007

24. goa food festival
Promotional event serving cuisine from Goa, a
former Portugese colony known for its beaches.
for
Sodexo (Food Services)
scope
Design of poster and banner
year
2007

25. salad festival promotion
Promotional material for Salad festival, a day of
salad only menu.
for
Sodexo (Food Services)
scope
Design of poster and banner
year
2007

26. conference folder
Top bankers of Citibank, New York were having
an an off-shore meet in Sicily, Italy, and wanted to
give it a casual atmosphere. The theme was true to
the location - mafia.
‘Godfather’ is what came to my mind, and I decid-
ed to create a spoof on the unforgettable cover of
the novel. A custom type and personalized it with
every one’s name as the ‘author’.
for
Outsourced by New Way Advertising, New York,
for Citibank
scope
Design of folder, with a custom font
Online transfer of artwork and telephonice coordi-
nation with the printer
year
2003

27. personal branding for a
classical dancer
Rosella Fanelli is an Italian by birth, but feels (and
chats) like a native Indian. She is one of the most
famous figures in Kathak, a traditional dance form
of north India and has been awarded and featured
in media a number of times.
The project included making a brochure of her
profile and stationery.
for
Rosella Fanelli, Kathak dancer
scope
Design
Copywriting
Printing
year
2002