Presentation given at Local by Social North East edition on 4th March 2011.

1. it’s not just about Apps
http://www.flickr.com/photos/cameronparkins/3220496811

2. Apps are great
http://www.flickr.com/photos/michaelaion/5350867215

3. where did I park?
http://www.flickr.com/photos/anemoneprojectors/5375278604

4. is value measured in the
number of users?
http://www.flickr.com/photos/yghelloworld/4966726746

5. http://www.flickr.com/photos/aasuarchives/4131330542
sometimes niche user
groups deliver more value

6. a mass production model
is not always right
http://www.flickr.com/photos/abolotnov/3255641924

7. not everyone can create
Apps http://www.flickr.com/photos/phauly/25605559

8. but platforms...
http://www.flickr.com/photos/angusf/3891574262

9. we configure them to solve
our specific problems
http://www.flickr.com/photos/lonoak/2562686810

10. we apply them in new
ways
http://www.museumofunintendeduse.com/

11. we connect them together
http://www.museumofunintendeduse.com/

12. this is technically simple*
http://www.flickr.com/photos/houseofsims/3347433887

13. how we configure them
changes how they are used
http://www.flickr.com/photos/hlship/3036230983

14. we must learn and share
http://www.flickr.com/photos/billselak/2114566794

15. http://www.flickr.com/photos/grongar/4965540699
structuring will help us
re-use configurations

16. http://www.flickr.com/photos/skyggefotografen/3032262608/
add context not constrain
expression

17. but stories are more
important
http://www.flickr.com/photos/islandjoe/3107197743

18. stories of success
http://www.flickr.com/photos/dm-set/3737143720

19. ...and failure
http://www.flickr.com/photos/crsan/4804813050/

20. it’s not just about Apps
http://www.flickr.com/photos/cameronparkins/3220496811

21. @saulcozens
@weTechnophobia