1. Artisanal LA Fall Show
2013 WELCOM

2. a.LA By The NumbersConfidential | Not For Distribution ©Angeleno, Inc

3. Trade TimeConfidential | Not For Distribution ©Angeleno, Inc

4. Fall ProgrammingConfidential | Not For Distribution ©Angeleno, Inc

5. Fall Show SponsorsConfidential | Not For Distribution ©Angeleno, Inc

6. The Venue: LA Mart Magic Box + Maker CityConfidential | Not For Distribution ©Angeleno, Inc
LA MART contains Southern California’s
most comprehensive collection of fine
regional and national showrooms
available to the trade professional. LA
MART Gift & Home Center features
thousands of premium product lines,
from custom manufactured to nationally
branded gift, home, and lifestyle
merchandise. Delivering an unsurpassed
buying experience, L.A. Mart is the
anchor of the Furniture & Decorative
Arts District in downtown Los Angeles,
a center of city–wide renaissance
and revitalization.
MAGIC BOX is one of the most
distinctive venues in downtown Los
Angeles. Housed in the historic REEF
building, the former LA Mart, built in
1958, this LA landmark has played host
to countless productions for special
events and trade shows as well as for
art, design, fashion, film, television,
advertising and the music industry. Our
mission is to offer artists, designers,
organizations and the public an exciting
location that transforms events and
trade shows into unique and inspiring
experiences.
MAKER CITY LA is a place where
LA creatives can find cool studio
space, all the tools to make their
work, and a fun community. A
place of experimentation and
collaboration where different
types of creators inspire each
other. Our mission is to create a
whole creative habitat that serves
and inspires the artists, designers,
thinkers and makers of Los
Angeles. We are passionate about
creating a community-centered
space that provides the real tools
that creators need to be successful
today—all in one place.

7. Event Layout: Magic BoxConfidential | Not For Distribution ©Angeleno, Inc

8. Event Layout: Maker CityConfidential | Not For Distribution ©Angeleno, Inc

9. Meet Your BoothConfidential | Not For Distribution ©Angeleno, Inc
• LIGHTS
* 2 spotlights
* 280 watts
• POWER
* Limitations & Upgrades
• WI-FI
• HARD WALLS (9’ x
2”)
* Hanging on hard walls is
ok, no anchors.
• BOOTH RULES

10. Booth Extras + Vendor RentalsConfidential | Not For Distribution ©Angeleno, Inc
BOOTH EXTRAS / LA MART
• Custom Painting Options:
Pick a color from www.behr.com ($2.25
per sq ft of wall (3 10x10 walls = $675)
• Extra Power
BOOTH EXTRAS / ARTISANAL LA
• 6x30 Table = $20
• Plastic Chair = $5

11. Keep it Green & CleanConfidential | Not For Distribution ©Angeleno, Inc
• Limit use of plastic wherever possible
• Do not move / remove trash cans or bins
• Ask for additional trash cans if needed
• Keep your space clean and clear!
• Spaces must be left broom clean or
you will be charged
• NO EARLY BREAK DOWN!

12. Make It WorkConfidential | Not For Distribution ©Angeleno, Inc
LOAD IN & STRIKE
• Assigned By Location and Color Group
•Friday Load-In for ALL equipment and décor
•Load-In Starting at 8:00am / 2 hr. blocks
•All Set-Up on Friday
•Event Hours 10:00am – 6:00pm Saturday|
Strike Starting Sunday at 6:00pm
DON’T PANIC & COMMUNICATE
Worries? Questions? Concerns?
We’ve got answers. Just ask.
ARRIVE ON TIME!

13. Vendor PerksConfidential | Not For Distribution ©Angeleno, Inc
Moo Cards
Square Up
Square Space Websites

14. Brand Well
CREATING A STRONG BRAND
Confidential | Not For Distribution ©Angeleno, Inc

15. Putting Your Best Booth Forward
DON’T BE A BORE!
Confidential | Not For Distribution ©Angeleno, Inc

16. Work It
Get Creative
Accessorize
Brand
Signage
Use the Space
Confidential | Not For Distribution ©Angeleno, Inc

17. Building Your Brand
BEST PRACTICES
• Facebook
• Twitter
• Instagram
• Pinterest
Confidential | Not For Distribution ©Angeleno, Inc

18. Tell Me MoreConfidential | Not For Distribution ©Angeleno, Inc
EDUCATE
PROMOTE
COMMUNICATE
The event isn’t just about presenting
great food for a few hours – It’s
about creating future business!
Invest in your business by being sure to
promote your business…
 Make sure business cards are prominent, use creative displays
 Have plenty of catering menus or information
(Let people know you're available for hire!)
 Display awards and/or media clippings
 Feature a sign with your twitter and website URL
 Bring branded promo materials such as magnets or pins

19. Booth ContestConfidential | Not For Distribution ©Angeleno, Inc
PAST BOOTH CONTEST
WINNERS

20. • Sampling Sells
• small Portions
• Presentation
• Seasonal
Confidential | Not For Distribution ©Angeleno, Inc
Sampling

21. Confidential | Not For Distribution ©Angeleno, Inc
Answering Tough Questions

22. SPACE TOUR / LET’S
GO!

23. QUESTIONS?

24. GETTING DOWN TO
GRASSROOTS

25. Confidential | Not For Distribution ©Angeleno, Inc
Fall Show Collateral

26. Community Counts
• It's a beautiful day in the
neighborhood... Take advantage of
what's near you!
• Drive/walk the mile around your
house and take note of where you can
promote
• Spread the word in your community
in just 15 minutes
• Don't forget your community: church,
PTA groups, associations (sport clubs,
professional, etc.)
Confidential | Not For Distribution ©Angeleno, Inc

27. Hit The StreetsConfidential | Not For Distribution ©Angeleno, Inc
• Drop posters and cards off at
local
Businesses.
• Why wood is your friend
• Visit local businesses, nail
salons, car washes, and spread
the word

28. OpportunitiesConfidential | Not For Distribution ©Angeleno, Inc
Medallion
Market
• John Edwards
Old Pasadena
Mixed Use
Project
• Dan Mellinkoff

29. IT’S COCKTAIL TIME!