1. A
REPORT
ON
MISION AND VISSION
STATEMENT OF FIVE COMPANY
PRESENTED BY: SATYABRATA PRADHAN
KRUPAJAL BUSINESS SCHOOL
REGD NO:11KB009
BATCH.NO:-2011-13

2. IBM
� Vision
• Through strategic investments in the people, ideas and
partnerships essential to outstanding research in
strategic areas,
• Egypt-IBM Nanotechnology Research Center will help
build in Egypt Research of globally recognised excellence
in Nanotechnology and nationally significant economic
importance.
� The Mission
• Egypt-IBM Nanotechnology Research Center will build
and strengthen scientific and engineering research and
its infrastructure in the areas of greatest strategic value
to Egypt’s long-term development.

3. SWOT Analysis
� Strengths �Weaknesses
• Leading provider of IT services • Weak enterprise
• Strong research and mobility product
development portfolio
• capabilities
• Strong profitability
� Opportunities
• Expansion in emerging markets
• Growing information on demand �Threats
tools • Intense competition
• market
• Economic Slowdown in
• Strategic acquisitions
US and Europ

4. COCA’COLA
� Mission
• Our Roadmap starts with our mission, which is enduring. It
declares our purpose as a company and serves as the
standard against which we weigh our actions and decisions.
• To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.
� Vision
Our vision serves as the framework for our Roadmap and
guides every aspect of business.
� Maximize long-term return to shareowners while being
mindful of our overall responsibilities.
� Be a highly effective, lean and fast-moving organization.

5. SWOT Analysis
�Strengths � Weaknesses
• brand recognition • Primarily known for Coke
(especially internationally), and not other beverages
• product innovation, sold from same company,
• direct supply chain . unsuccessful movement
into India
�Opportunities � Threats
• Offer new healthier • healthy food movement,
beverages organic coke , large competitors like Pepsi
Jump on board the "green" and smaller specialty
movement beverage companies

6. Kingfisher Airlines
• Vision:
• "The Kingfisher Airlines family will
consistently deliver a safe, value-based and
enjoyabletravel experience to all our guests."
• Mission:
• "Kingfisher Airlines will have 'Fly the Good
Times' approach and this will reflect in the
experience we will offer to passengers."

7. SWOT Analysis
� Strengths � Weaknesses
• First airline with full new fleet of • Service delivery to metros and other
aircraft big cities
• Quality hospitality provided to • Yet not in profit
customers • High ticket pricing
• Route rationalization • High attrition in top brass
• Already have training academy
� Opportunities � Threats
• Under penetrated domestic market • Existing Operators
• International market • Infrastructure issue
• Untapped air cargo market • Fuel price hike
• Expanding tourism industry • Economic slowdown.

8. Toyota
� Vision:
• "IMC’s Vision is to be the most respected and successful
enterprise, delighting customers with a wide range of
products and solutions in the automobile industry with the
best people and the best technology".
� Mission:
• Mission of Toyota is to provide safe & sound journey.
• Toyota is developing various new technologies from the
perspective of energy saving and diversifying energy sources.
Environment has been first and most important issue in
priorities of Toyota and working toward creating a prosperous
society and clean world.

9. SWOT Analysis
� Strengths � Weaknesses
• Product recall
• Wide geographic presence
• Declining operation margin
• Brand reputation
• Declining market share in sector
• Strong portfolio of quality products • Huge debts
� Opportunities � Threats
• Large potential in the emerging • US economic slowdown discouraging
markets people from buying cars
• Consumers seeking more American • rising manpower costs
products • intense competition
• reorganized Chrysler and GM
• Outlook for hybrid and electronic
vehicles • Ford will have tough time pleasing
investors
• Increasing demand for fuel efficient
• Business abroad

10. Ford Motor
• Vision:
• To become the world's leading consumer
company for automotive products and
services.
• Mission:
• We are a global family with a proud heritage
passionately committed to providing personal
mobility for people around the world.

11. SWOT Analysis
� Strengths � Weaknesses
• Price of steel and other raw materials
• Growth opportunities continue to rise, while fossil fuels
in developing markets becomes more scarce
• The high prices of raw materials and
• Strong brand image strong pressure on Toyota’s suppliers
based on quality, could negatively impact Toyota’s
environmental friendly profitability
� Threats
• Continuous • Highly competitive industr
Improvement • Rising prices of raw materials
� Opportunities • Political instability, fuel shortages,
terrorism, war, labor strikes
• Market demands fuel
efficient vehicles

12. THANK YOU