2. Brief history
Opensource started in 1997 in Bhubaneswar,Odisha
to provide marketing consultancy and support
services to its clients. As new marketing functions
emerged along with demand for allied marketing
services, Opensource broadened its operation and
evolved into an integrated marketing communication
firm.
3. Route of journey
From the humble beginning of a marketing support
firm to a high skilled strategic communication firm,
Opensource has come a long way in its journey
leaving behind trails of remarkable achievements. It
has turned challenges into opportunities and found
new ways of solving problems which has formed its
unique strength and has made it look different from
others.
4. Our broad range of activities
We have been primarily involved in Media planning,
research, marketing strategy development, sales
activation programs and tactical event management.
The accent has been put on Outdoor campaigns in
the light of its broader reach and its capacity to
generate better response from the consumers
specifically in the context of Odisha market.
5. Field of excellence
We have excelled in those areas where we have put to
use our best expertise. Research and analysis which
is one of our core strengths has been the foundation
of our strategic planning process. We have
extensively used outputs of our research while
framing marketing strategy, planning media and
implementing on ground activation, BTL and OOH
campaigns.
6. How we work
A task is a mission for us. We work on a thought. We
clearly define our processes and schedule our
resources to complete our work within the stipulated
time limit. Our understanding of the market and
knowledge about the comparative utility of various
tools of marketing and communication help us tailor
our marketing strategies to meet unique needs of our
clients.
7. Our relationship with our clients
We are friend to our clients. We listen to their needs,
discuss their problems, understand their desires and
assist them progressively in solving their problems.
We share our ideas with them in relation to a
particular problem, obtain their response and
suggest him the best possible strategy to solve his
problems and grow his business.
8. The values we stand for
We seek to provide best of the class services to our
clients. We consistently keep on building our
strengths and resources and keep on updating our
skills so that we can provide highest standard of
services to our clients. We ensure efficiency,
transparency and promptness in all our works and
deals.
9. Our vision
We have a goal to find our place in the ranks with
the leading agencies of our country. We are actively
seeking strategic alliances to increase our scale and
enhance our scope of operation. We have plans to
put more thrust on digital campaigns with focus on
social media to launch marketing and public relation
campaigns.
10. Some of our valuable clients
BPCL- market research ,on-ground activation
Perfetti- Brand activation campaign
Dept.of post-OOH campaign
Aircel- BTL campaigns
Volvo- Knowledge partner
Dabur- consumer activation
P &G- PR campaign
Arcelor Miittal- Survey and analysis
