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Personalized Hypermedia Final Plus3
1.
Personalized hypermedia presentation
techniques for improving online customer relationships Alfred Kobsa, Jurgen Koenemann, Wolfgang Pohl Presented by: Satyajit Das, Pornpat Nikamanon INF 231 – Human-Computer Interaction November 29, 2007
2.
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Popular e-commerce website
offer personalisation
7.
Popular e-commerce website
offer personalisation
8.
Popular e-commerce website
offer personalisation
9.
Popular e-commerce website
offer personalisation
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Conditional text Presentation
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Conditional text Presentation
Generates interest-tailored descriptions of objects which are tuned to different user interests. ILEX – adaptive learning system
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Adaptation of content
– Personalisation functions
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Adaptation of content
- Techniques
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Adaptation of presentation
and modality
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Personalised Space iGoogle
Netvibes Adaptation of structure – Personalisation functions
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Questions and Discussion
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![Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)