Kratin is uniquely positioned in “Mobile Product Innovation and Technical Design” space with passionate team of hands-on mobile architects having vast experience in designing mobile solutions. With their technical design, Kratin enables companies go beyond good looking mobile applications to deliver seamless end to end rich user experience that can delight end user. Our team has worked with some of the world\'s top telecom operators and mobile companies like AT&T, SanDisk, Qualcomm, Verizon wireless, Sprint. These solutions have spanned across Android, iPhone, BREW, Blackberry, J2ME platforms. Along with SDK based applications, we also have good experience in designing frameworks and sdk for mobile platforms. We have been working in Android since its m5 version and along with Android sdk , we also have good expertise in Android NDK and Android OS source code (cupcake, donut, eclair, froyo, gingerbread…). For one of our clients, we had worked on re-engineering the complete experience of Handset using Android source including customization at framework and library level. Kratin’s architect plays multiple roles in the organization like 1.Technical Analyst: Taking ownership of ever changing technology landscape for marketing team 2.Product Architect: Taking ownership of Non-Functional requirements, product technical roadmap for Product Management team 3.Technologist: Taking ownership of technical feasibility of the user experience for User Experience Design team 4.Platform Architect: Taking ownership of end to end architecture and technical design for Development team 5.Technical Leader : Nurturing Mobile competency in teams and creating business value from Mobile Kratin is a specialized service company and for an end to end offering it uses its strong alliance and partnership with engineering (software services), UX design and product companies. This ensures that our customer always gets the best of experts for the particular work. We are open for alliances and partnership with marketing, product, service and UX design companies. Kratin mobile experts work as technical design partner taking complete ownership of product technical roadmap, architecture and its compliance during development. We find our role as an architect more near to a civil architect in construction, who designs the building blueprint and makes sure that engineering team is adhering to it. As a technology partner, Kratin’s mission will be to grow your business with ownership of an employee and accountability of a service company. Please contact us at Satin at Kratin dot co dot in for further information.

1. Mobile
Product Innovation & Design
Innovating Mobile Application & Platforms
Presented By
Satin Katiyar
satin@Kratin.co.in
© Copyright Kratin Innovating Mobile Applications and Platforms

2. About Kratin
Team of Mobile solution experts (Architects) who are
passionate about
– Envisioning mobility for generating business value
– Designing solutions that can delight end user
– Nurturing Team on Mobile Solutions
Our Team Experience
Prominent Companies Domain
• Enterprise Mobility • Digital Media
• Social Networking • Content Delivery
• Native Handset • Infotainment
• Location Based • Unified Communication
• Synchronization • Mobile Payment
• Educational • Storage …
Platforms
© Copyright Kratin Innovating Mobile Applications and Platforms

3. Mobile Platform & Design Depth
Mobile Platform Features
Rich User Experience Collaboration with Connect with Cloud Communication
• Custom Views Other Application • Always Connected • SMS/MMS , Email
• Animation and Transitions • Inter process • Server Push Mechanisms • Phone Call , VOIP
• Augmented Reality Communication • Offline Transactions and • Bluetooth , NFC
Mechanisms Data Store
Media Management Security Context Awareness Content Integration
• RTSP, HTTP Streaming • Secured Storage • Location, Temporal • Enterprise System
• DRM • Secured Content Access • Sensors like Accelerometer Integration
• Offline Media Cache • Synchronization
Management
Type of Solutions Design/Architecture Depth
• Applications (Thin, Smart, Rich • Event • REST
Clients) Driven • Data Driven
• Frameworks (API for 3rd Party) • MVC • Scripting Engines
• Browser Based Applications • DSL • White Label
• Widgets and Live Wallpapers … • Blackboard Solutions …
© Copyright Kratin Innovating Mobile Applications and Platforms

4. What We Do? - Innovation and Design
Idea Generation Conceptualization Design Product Development
Understanding Describing Guiding Reviewing
Why ? What? How? Solution
Innovate Envision Design Review
Architecture
Technology Technical
and Technical Technical Audits
Innovation Requirements
Design
Identified opportunities Envisioned mobile CRM Designed platform SDK Setup Agile based
of growing business in solution for improving enabling 3rd party engineering process
publishing Industry productivity of developers to build on along with Go To
using technology. Insurance workforce top of solution Market Roadmap
“Kratin – Technical Partner for Growing Business Using Mobile”
© Copyright Kratin Innovating Mobile Applications and Platforms

5. Innovate
“Kratin identifies opportunities for growing business
using Mobile.”
Understand Collect Collaborate
• Clients vision and • Stories and • Translate the
offering inspiration from collected
Activities • Market drivers of internal and information into
industry external sources opportunity Seeds.
Approx. Timeline - 1-2 Weeks
Collaborate Industry/Domain experts, Marketing Team , Existing Product Team(if any)
Opportunity Seeds – Ideas to grow the business value with Mobile. These
Deliverable can be further filtered based on ROI, complexity, synergy etc.
Our Outsource Publisher partnered with Kratin to innovate
cutting edge solutions for fulfilling need/desire of
Experience publishing Industry
© Copyright Kratin Innovating Mobile Applications and Platforms

6. Innovate - Grow Business with Mobile
Technology
How use of Needs Opportunity
Landscape
mobile can
grow my
business ?
Field survey of GPS, Sensors -
boreholes Gyroscope Field survey application
for storing borehole
lithology along with GPS
location.
Business Value
• 30% reduction in
efforts and Improved
Rack Jerota Productivity
Mining Company
Williams Petrick Satin Katiyar • 25% reduction in
Mining Expert Technical Expert survey time
*Based on real life experiences, names and product have been changed to protect identities.
© Copyright Kratin Innovating Mobile Applications and Platforms

7. Some Opportunity Seeds
Industry Problem Statement Opportunity
Manufacturing & Supervisor is called often to Machine inspection and
Construction inspect and verify remote troubleshooting using
machine/fittings on site Mobile device.
Insurance & Agents/MRs often misreport Field force management
Pharmaceutical their current location. Daily system in Mobile with real
transactions are uploaded in time field tracking and
batches of 4 to 5 days. management
Retail Long lines are there in NFC based payment system
shopping malls at payment for shopping malls including
counters during peak season. customer loyalty program.
Enterprise Restricting information to Mobile as Corporate Aware
employee based on his physical Device with Wi-Fi
location fingerprinting for fine spatial
access control.
“Our technical experts understand business and act as bridge
between technology and industry”
© Copyright Kratin Innovating Mobile Applications and Platforms

8. Envision
“Translating opportunity to desirable, feasible and
viable solution.”
Define Requirement Analysis
• Product Vision • Feasibility and Viability
• Product Roadmap Analysis
Activities • Product Requirements (User • Scope in Iterations and version
Stories, Use Cases)
Approx. Timeline - 2-3 Weeks
Collaborate Marketing team, Product functional expert(Product Manager)
Product Requirements – Concrete solution for addressing opportunity
Deliverable Product Roadmap – Defining the product evolution journey
Our Evolve partnered with Kratin for envisioning mobile
CRM solution to improve productivity of Insurance
Experience workforce
© Copyright Kratin Innovating Mobile Applications and Platforms

9. Envision- Crystallizing Idea
Technical
Functional Product
(Developer
(User Facing) Requirements
Facing)
CRM for
Insurance • Domain know how • Mobile know how
• Workflows • Technical • Customer, Vendor and
• Lead , Claims, Roadmap & Partner Management
Policies … Requirements • Analytics, Offline
• Features and User • Version Scoping support, Integration
Stories • Design Goals ... Standards …
Business Value
• Reduced technical
feasibility risks
Bob Simon John Ferrate Satin Katiyar • Early time to market
Product Manager Product Manager Technical Expert
© Copyright Kratin Innovating Mobile Applications and Platforms

10. Mobility for Relationship Management
Managing relations with Customers, Vendors and
Partners
Tailored Solution for Insurance Industry
Sales Marketing Customer Service
• Lead Management • Team Tracking and • Policy Management
• Opportunity Management • Claims Management
Management • Response • Interaction
• Account Management Management Management
• Sales Analytics • Marketing Analytics •…
•… •…
* These are reproduced here with prior permission of our Client
© Copyright Kratin Innovating Mobile Applications and Platforms

11. Innovate & Envision - Mobile Innovation Hub
Platform
Features
Technical
Research
Blogs/Articles
Go To
Mobility Competitor
Experience Mobile Analysis
Strategy
New Business • Productivity
Innovate
Opportunities Improve • Quality
• Profitability
© Copyright Kratin Innovating Mobile Applications and Platforms

12. Design
“Defining solution blueprint and evolving it in a agile
manner taking complete ownership of design.”
Design Iterate
• Architecture and high Level Design • Detail design of the components
• Technology Selection • Common development aspects …
Activities • Design Prototyping …
Approx. - 2-3 Weeks … (iterative)
Product functional expert(Product Manager), Product UX Design team,
Collaborate
Engineering team lead
Technical Design – Architecture and building blocks of solution , Policies …
Deliverable Design Roadmap – Product evolution from Implementation perspective
Our Design of SDK and Optimization of
application for major MNO in US. Reduced
Experience memory footprint by 75%.
© Copyright Kratin Innovating Mobile Applications and Platforms

13. Sample Design elements (Random)…
Activity :LuxorEventManager :ContentResolver :LuxorContentProvider
getEventsForContactAsync
[IEventsReceivedListener
getContentResolver
Hide a Cache
listener ...] ContentResolver
AsyncQueryHandler.startQuery
(LUXOR_AUTHORITY/
contactid/events,...)
query
onQueryComplete resultCursor
(resultCursor)
Populate model from
IEventListener.onEvent
cursor data
Get Geocache List
Received (Event list..)
Seek Geocache
GPS Location Service
Capture the
Geocacher
Tracking Experience
IGPSAgent
IGPSAgent IGPSAgent
IGPSAgent
Share the
Get the GPS 1. Get the Publish the positions at SerialPortGPSAgent Experience
position regular intervals 3. Publish Locations using Events InternalGPSAgent BluetoothGPSAgent
GPS Agent GPS Position GPS position Service
GPS Agent and
Use Case Controllers
Filters
GPS Fix Filters
Apply
1. Getting the user Location User Interface
2.
are
2. Getting the User Route elements required for
Configurable
Information Services available for interaction with User Location Location
via XML file Geocacher
3. GPS Quality Parameters completing the Use case (User Interface Visualization Managment
(Services) Controls)
GPSFix Filters Combining the User
GPS filter(1..n) interface and
Keep a track of Services to complete
published locations and a User task.
Route Related (Use case
perform the route
Queries Interfacing with External Controller)
management operations
sources of data like GPS
Route Service Auxiliary User Interface
Position, HTTP Network Communication
(Datasource Agents) Services Elements
* Sample’s only - These are not the actual product design however they do highlight our approach
and varied experience
© Copyright Kratin Innovating Mobile Applications and Platforms

14. Review
“Validation and support ensuring product quality.”
Define
Asses Recommend Verify
Activities Objective
Approx. Timeline – 1 week /assessment
Non Functional Design
Parameters Aspects Compliance
Reusability Code Quality Portability …
Collaborate Product functional expert(Product Manager), Engineering team lead
Assessment Reports – Product Technical health and recommendation for
Deliverable improving efficiency and quality
Our Kratin helped Edutools setup engineering
process based on Agile and create a clear
Experience product roadmap for Go To market.
© Copyright Kratin Innovating Mobile Applications and Platforms

15. Envision, Design and Review – Design Lab
Acceptance
Requirement
Design Development and
(Envision)
Deployment
Creating Detail
Defining Design
Defining Technical Design in Iterative
Goals
Requirements manner
Performing Technical
Validation
Creating Solution
Change Impact
Architecture and
Management
Market and Design
Competitor
technology analysis Prototype based
Conducting Technical
validation (if
Audits Providing
required)
Deployment and
Creating Product Post Deployment
Providing Technology
Roadmap Creating Design Support
support to
Roadmap
development team
Kratin – End to End Solution Architecture and Design Partner
© Copyright Kratin Innovating Mobile Applications and Platforms

16. Architecture for Mobile Solutions
Why Projects Fail ? Kratin Mobile Architect
• Takes Ownership of Big Picture
“We do not need an architect, – Meeting Non Functional
We have Smart developers” Requirements, Technology Selection,
(We only hire the best) Technical Vision…
“Our central architect • Provides Technical Leadership to
can design solution, the engineering team
it does not need • Hands-On Experience of mobile
Hands-on Project Failure helps in using the best of
Experience of available platform
Mobile” • Requirements of product are not
(the ones in ivory Tower) static so is design.
“Let’s get an architect in for • Architect stays throughout the
First Few Weeks” project duration helping team
(they are expensive and do not code)
cope up with changes and keep
application robust….
© Copyright Kratin Innovating Mobile Applications and Platforms

17. Architecture for Mobile Solutions
• A stich in Time save nine, similarly a correct
Time to Market technology and design decision can save
overall efforts of the team
• Common design abstraction across platforms
Handling Platform enables Product Managers to focus on
Fragmentation Product feature rather than platform support
• Ready to use experts helps reducing the ramp
Reducing Cost up time for the team.
• Reduces development cycle by creating strong
Long Term Evolution foundation and promoting code reuse
of Product
© Copyright Kratin Innovating Mobile Applications and Platforms

18. Collaborate
• You have existing Team
– Kratin collaborates with your team by contributing its
technical expertise in Product innovation and design
• Looking for End to End Partner
– Kratin takes end to end ownership of solution with its
trusted alliance partners who are expert in their area of
working
Product
Marketing
Management
User Experience
Engineering Team
Design
© Copyright Kratin Innovating Mobile Applications and Platforms

19. We Collaborate with
Marketing Product Management
• Suggest Opportunities based on • Take complete ownership of
technology advancement Technical Requirements and Design
• Keeping up pace with changing • Regularly review the engineering
Technical Landscape deliverable for technical quality
User Experience Design Engineering Team
• Help in feasibility and user • Developing robust product by
experience design by prototyping defining Solution Blueprint
• Suggest enhancements based on • Providing Design and Technology
platform support to development team
Kratin’s forte is Product Innovation and technical design. For end to end solution,
Kratin collaborates with your existing team or our alliance partners.
© Copyright Kratin Innovating Mobile Applications and Platforms

20. Why companies work with us?
Find Mobility Have a Have Product Development is in
interesting Product Idea requirements progress
Innovate Envision Design Review
Design with right
Explore possibilities of Envision idea into Ensure product
technology for
using mobility for business a world class implementation
early market
growth product quality
launch
Our Value Addition
Developing Rich and Robust Apps Reduce Time to Market
Getting it Right First Time Cost Effective Solutions
Cutting Edge Technologies Evolve with constant forces of change
Incremental Approach Handling Platform fragmentation …
© Copyright Kratin Innovating Mobile Applications and Platforms

21. TO EXPLORE THE OPPORTUNITIES
OF TODAY
AND MEET THE CHALLENGES
OF TOMORROW
LET US WORK
TOGETHER
FOR MUTUAL GROWTH AND SUCCESS
© Copyright Kratin Innovating Mobile Applications and Platforms

22. Thank You!
© Copyright Kratin Innovating Mobile Applications and Platforms