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UNLOCKING THE STRATEGIC VALUE
OF YOUR DATA

NIRLAP VORA, PRACTICE MANAGER – INFORMATION MANAGEMENT
FEBRUARY 27, 2014
CIO SUMMIT, PUNE

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
EIGHT LEVELS OF ANALYTICS

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
Competitive
Advantage

Optimise

What is the best that can happen?
What will happen next?

Predict

What if these trends continue?
Why is this happening?
Alerts

Raw
data

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

Clean
data

Standard
reports

Ad hoc
reports

Query
drill down

Forecast

Statistical
Analysis

What actions are needed?
Where exactly is the problem?
How many, how often, where?

Degree of Intelligence

What happened?
DEPARTMENT OF
ECONOMICS & STATISTICAL ANALYSIS
STATISTICS

Empowered to create expertise in analytics
and information management so as to create
decision support system in times to come.
The savings in time that we see today to
analyze and generate reports clearly
indicates that in long term, considerable
resources will be saved from the userfriendly and effective system.

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
ENERGY
DISTRIBUTOR IN FORECASTING
INDIA

Accurate forecasting of energy demand for
minimal UI charges. Automate forecasting
process. Successfully being used to forecast
energy demand at 15 minute intervals.
Improved accuracy up to 98.7%.

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
MARUTI SUZUKI PREDICTIVE MODELING

Developed a comprehensive unified view of
the customer across different sources.
Reduced redundancies in the customer
database, leading to optimization of
marketing spend and enabling opportunities
to cross and upsell.

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
LEADING CEMENT
OPTIMIZATION
GROUP

Provided tremendous visibility into our
transportation costs and enabled us to
analyze and segregate profitable routes
from non-profitable ones. Manage a complex
shipping matrix that involves shipping
product to major markets, from plants across
the country, using various modes of
transportation. Better margins through
improved logistics for operations research

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
ANALYTICS

TEXT ANALYTICS
Discover relevant themes and
relationships in social media, call
notes and email for deeper insights
and improved business
management

FORECASTING
Leveraging historical time
series data to drive better
insight into decision-making
for the future

INFORMATION
MANAGEMENT
OPTIMIZATION
Make appropriate
business decisions by
understanding
dynamics and utilize
resources the best way

DATA MINING
Understand and find
relationships in data to make
accurate predictions about
the future

FOUNDATION
ANALYTICS
Copyright © 2014, SAS Institute Inc. All rights reserved.

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
IMPACT SPANS
THE ENTIRE
ORGANIZATION

Trusted, analytical-based decisions are needed across the organization

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
DATA AS A STRATEGIC ASSET

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
DATA AS A
STRATEGIC ASSET

THIS IS WHAT WE HEAR FROM SENIOR EXECUTIVES

Executives expressing
frustration over the lack
of ability to access or
share data?

Time-to-delivery
exacerbated due to
difficulty finding, accessing,
or creating information?

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

A highly-visible project
been compromised due to
poor quality or unavailable
data

Various organizations
making different or
contradictory decisions
about the same data?

There a single
organization, person, or
group that is impeding
progress because they
won’t share data

When asked if they
trust the data they use,
most people would say no
THERE ARE CHALLENGES …

BUSINESS
PROBLEM

BUSINESS
DECISION

80%
Preparing
to
solve the problem

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

20%
Solving
the
problem
SAS DATA COMPREHENSIVE CAPABILITIES COVERING
MANAGEMENT THE END-TO-END DATA LIFECYCLE

Data Governance
Data Integration

Data Quality

Master Data
Management

Enterprise Data Access & Event Streaming

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

Data
Federation
WHAT DATA
MANAGEMENT HELPS KEY BUSINESS DRIVERS
YOU ACHIEVE

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
DATA MANAGEMENT

SAS IS WORKING TO CHANGE THE EQUATION…

BUSINESS
PROBLEM

BUSINESS
DECISION

20%
Preparing
to solve the
problem

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

80%
Solving
the
problem
SAS® VISUAL
ANALYTICS

A SINGLE SOLUTION

EXPLORE
DISCOVER
DESIGN

DELIVER

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

REPORT

WHAT?

VISUAL
ANALYTICS

DISCOVER

WHY?
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
SAS® VISUAL
ANALYTICS

DELIVERS A SINGLE SOLUTION FOR FASTER, SMARTER DECISIONS

Central Entry Point

Integration

DATA PREPARATION

EXPLORER

• Monitor SAS® LASR™
Analytic server
• Load and join data
• Create calculated
columns

• Perform ad-hoc analysis
and data discovery

Role-based Views

DESIGNER
• Create dashboard style
reports for web
or mobile

IN-MEMORY ANALYTICS ENGINE

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

MOBILE BI
• Native iOS application
that delivers interactive
reports created in the
designer
DEMO

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
DATA AS AN ASSET A KEY POINT

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
BUSINESS
KEY TAKEAWAY
ANALYTICS

“Infuse confidence in every decision and
seize opportunities to be more proactive
and innovative with SAS Business
Analytics”

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
THANK YOU

CONTACT US: MAHESH.BANGERA@SAS.COM

C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

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Unlocking the Strategic Value of your Data

  • 1. UNLOCKING THE STRATEGIC VALUE OF YOUR DATA NIRLAP VORA, PRACTICE MANAGER – INFORMATION MANAGEMENT FEBRUARY 27, 2014 CIO SUMMIT, PUNE C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 2. EIGHT LEVELS OF ANALYTICS C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 3. Competitive Advantage Optimise What is the best that can happen? What will happen next? Predict What if these trends continue? Why is this happening? Alerts Raw data C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . Clean data Standard reports Ad hoc reports Query drill down Forecast Statistical Analysis What actions are needed? Where exactly is the problem? How many, how often, where? Degree of Intelligence What happened?
  • 4. DEPARTMENT OF ECONOMICS & STATISTICAL ANALYSIS STATISTICS Empowered to create expertise in analytics and information management so as to create decision support system in times to come. The savings in time that we see today to analyze and generate reports clearly indicates that in long term, considerable resources will be saved from the userfriendly and effective system. C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 5. ENERGY DISTRIBUTOR IN FORECASTING INDIA Accurate forecasting of energy demand for minimal UI charges. Automate forecasting process. Successfully being used to forecast energy demand at 15 minute intervals. Improved accuracy up to 98.7%. C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 6. MARUTI SUZUKI PREDICTIVE MODELING Developed a comprehensive unified view of the customer across different sources. Reduced redundancies in the customer database, leading to optimization of marketing spend and enabling opportunities to cross and upsell. C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 7. LEADING CEMENT OPTIMIZATION GROUP Provided tremendous visibility into our transportation costs and enabled us to analyze and segregate profitable routes from non-profitable ones. Manage a complex shipping matrix that involves shipping product to major markets, from plants across the country, using various modes of transportation. Better margins through improved logistics for operations research C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 8. ANALYTICS TEXT ANALYTICS Discover relevant themes and relationships in social media, call notes and email for deeper insights and improved business management FORECASTING Leveraging historical time series data to drive better insight into decision-making for the future INFORMATION MANAGEMENT OPTIMIZATION Make appropriate business decisions by understanding dynamics and utilize resources the best way DATA MINING Understand and find relationships in data to make accurate predictions about the future FOUNDATION ANALYTICS Copyright © 2014, SAS Institute Inc. All rights reserved. C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 9. IMPACT SPANS THE ENTIRE ORGANIZATION Trusted, analytical-based decisions are needed across the organization C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 10. DATA AS A STRATEGIC ASSET C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 11. DATA AS A STRATEGIC ASSET THIS IS WHAT WE HEAR FROM SENIOR EXECUTIVES Executives expressing frustration over the lack of ability to access or share data? Time-to-delivery exacerbated due to difficulty finding, accessing, or creating information? C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . A highly-visible project been compromised due to poor quality or unavailable data Various organizations making different or contradictory decisions about the same data? There a single organization, person, or group that is impeding progress because they won’t share data When asked if they trust the data they use, most people would say no
  • 12. THERE ARE CHALLENGES … BUSINESS PROBLEM BUSINESS DECISION 80% Preparing to solve the problem C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . 20% Solving the problem
  • 13. SAS DATA COMPREHENSIVE CAPABILITIES COVERING MANAGEMENT THE END-TO-END DATA LIFECYCLE Data Governance Data Integration Data Quality Master Data Management Enterprise Data Access & Event Streaming C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . Data Federation
  • 14. WHAT DATA MANAGEMENT HELPS KEY BUSINESS DRIVERS YOU ACHIEVE C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 15. DATA MANAGEMENT SAS IS WORKING TO CHANGE THE EQUATION… BUSINESS PROBLEM BUSINESS DECISION 20% Preparing to solve the problem C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . 80% Solving the problem
  • 16. SAS® VISUAL ANALYTICS A SINGLE SOLUTION EXPLORE DISCOVER DESIGN DELIVER C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . REPORT WHAT? VISUAL ANALYTICS DISCOVER WHY?
  • 17. C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 18. SAS® VISUAL ANALYTICS DELIVERS A SINGLE SOLUTION FOR FASTER, SMARTER DECISIONS Central Entry Point Integration DATA PREPARATION EXPLORER • Monitor SAS® LASR™ Analytic server • Load and join data • Create calculated columns • Perform ad-hoc analysis and data discovery Role-based Views DESIGNER • Create dashboard style reports for web or mobile IN-MEMORY ANALYTICS ENGINE C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . MOBILE BI • Native iOS application that delivers interactive reports created in the designer
  • 19. DEMO C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 20. DATA AS AN ASSET A KEY POINT C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 21. BUSINESS KEY TAKEAWAY ANALYTICS “Infuse confidence in every decision and seize opportunities to be more proactive and innovative with SAS Business Analytics” C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 22. THANK YOU CONTACT US: MAHESH.BANGERA@SAS.COM C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .