Jim Davis, Senior Vice President and Chief Marketing Officer, SAS, presented at the Premier Business Leadership Series, 2010. http://www.sas.com/theserieshk. Organisations today are dealing with diverse issues, a wider range of regulations and heightened global competition. There has never been a greater urgency for proactive, evidence-based decisions and agile strategies. By delivering insights that are gleaned from data about customers, suppliers, operations, performance and more, Davis will explore how leading organisations are solving complex business problems, lifting performance and driving sustainable growth through business analytics.

1. Anticipate & Manage Change
Jim Davis
Senior Vice President & Chief Marketing Officer
SAS
Copyright © 2010 SAS Institute Inc. All rights reserved.

2. Global Challenge
2
Copyright © 2010, SAS Institute Inc. All rights reserved.

3. Global Challenge
“A good crisis is a terrible thing to waste.”
3
Copyright © 2010, SAS Institute Inc. All rights reserved.

4. 4
Copyright © 2010, SAS Institute Inc. All rights reserved.

5. Global Challenge
Innovate & Optimize
5
Copyright © 2010, SAS Institute Inc. All rights reserved.

6. Global Challenge
Innovation
New ways of thi ki
N f thinking. N
New strategies.
t t i
“Best Practices” vs. “Next Practices”.
Beyond improving on what already exists
exists.
Involves risk and disruption.
6
Copyright © 2010, SAS Institute Inc. All rights reserved.

7. Global Challenge
Optimization
Process improvements.
Cost cutting. Reallocation of resources.
cutting resources
Let go of what you shouldn’t be doing.
Too much may challenge long-term viability.
y g g y
7
Copyright © 2010, SAS Institute Inc. All rights reserved.

8. Global Challenge
Striking a Balance
8
Copyright © 2010, SAS Institute Inc. All rights reserved.

9. Driving Change
9
Copyright © 2010, SAS Institute Inc. All rights reserved.

10. Business Analytics
Market Dynamics
10
Copyright © 2010, SAS Institute Inc. All rights reserved.

11. Analytics
What should you expect?
Substantiate
Design
Schedule Pinpoint Forecast
Simplify
Manage
Simulate
Deploy Understand Simulate Predict Visualize
Score Explore Discover Implement Isolate Support
Coordinate Limit Allocate/distribute
Solve
S l Augment
Understand
Locate Minimize/Maximize Decide Recommend Justify
Act Filter l Conserve
Balance Guide Optimize
B Explain/Describe/Clarify Reveal
Illuminate
Hedge Experiment/learn
Group/cluster/segment/categorize
Compensate Adjust
Recover Manage Share
Formulate Weight
g Model
Estimate/approximate Improve Discount Recycle Better Detect
Streamline Distill Recognize Monitor Promote Evaluate Find
Contain Price Defer
Suspend C t i
S d Constrain
Quantify
Collaborate
Prevent
Inform
I f
Anticipate Innovate
Eliminate Reduce
Decide
11
Copyright © 2010, SAS Institute Inc. All rights reserved.

12. Analytics
Traditional BI
OPTIMIZATION
PREDICTIVE MODELING
FORECASTING
STATISTICAL ANALYSIS
12
Copyright © 2010, SAS Institute Inc. All rights reserved.

13. Analytics
Moving Beyond BI
13
Copyright © 2010, SAS Institute Inc. All rights reserved.

14. Analytics
14
Copyright © 2010, SAS Institute Inc. All rights reserved.

15. Analytics
15
Copyright © 2010, SAS Institute Inc. All rights reserved.

16. Analytics
16
Copyright © 2010, SAS Institute Inc. All rights reserved.

17. Analytics
17
Copyright © 2010, SAS Institute Inc. All rights reserved.

18. Analytics
Quantifiable Business Benefit
18
Copyright © 2010, SAS Institute Inc. All rights reserved.

19. Analytics
Quantifiable Business Benefit
19
Copyright © 2010, SAS Institute Inc. All rights reserved.

20. Analytics
Quantifiable Business Benefit
20
Copyright © 2010, SAS Institute Inc. All rights reserved.

21. Analytics
Quantifiable Business Benefit
21
Copyright © 2010, SAS Institute Inc. All rights reserved.

22. Social Media
Where does it play?
22
Copyright © 2010, SAS Institute Inc. All rights reserved.

23. 23
Copyright © 2010, SAS Institute Inc. All rights reserved.

24. 24
Copyright © 2010, SAS Institute Inc. All rights reserved.

25. Six Questions You Need to Ask
Bring focus to your efforts
Where should we leverage business analytics?
Why now?
What’s the payoff?
p y
What information and technology do we use?
What kind of people do we need?
What role must senior executives play?
25
Copyright © 2010, SAS Institute Inc. All rights reserved.

26. Six Questions You Need to Ask
Bring focus to your efforts
Where should we leverage business analytics?
Why now?
What’s the payoff?
p y
What information and technology do we use?
What kind of people do we need?
What role must senior executives play?
26
Copyright © 2010, SAS Institute Inc. All rights reserved.

27. Six Questions You Need to Ask
Bring focus to your efforts
Where should we leverage business analytics?
Why now?
What’s the payoff?
p y
What information and technology do we use?
What kind of people do we need?
What role must senior executives play?
27
Copyright © 2010, SAS Institute Inc. All rights reserved.

28. Six Questions You Need to Ask
Bring focus to your efforts
Where should we leverage business analytics?
Why now?
What’s the payoff?
p y
What information and technology do we use?
What kind of people do we need?
What role must senior executives play?
28
Copyright © 2010, SAS Institute Inc. All rights reserved.

29. Six Questions You Need to Ask
Bring focus to your efforts
Where should we leverage business analytics?
Why now?
What’s the payoff?
p y
What information and technology do we use?
What kind of people do we need?
What role must senior executives play?
29
Copyright © 2010, SAS Institute Inc. All rights reserved.

30. Six Questions You Need to Ask
Bring focus to your efforts
Where should we leverage business analytics?
Why now?
What’s the payoff?
p y
What information and technology do we use?
What kind of people do we need?
What role must senior executives play?
30
Copyright © 2010, SAS Institute Inc. All rights reserved.

31. Six Questions You Need to Ask
Bring focus to your efforts
Where should we leverage business analytics?
Why now?
What’s the payoff?
p y
What information and technology do we use?
What kind of people do we need?
What role must senior executives play?
31
Copyright © 2010, SAS Institute Inc. All rights reserved.

32. Six Questions You Need to Ask
Bring focus to your efforts
Where should we leverage business analytics?
Why now?
What’s the payoff?
p y
What information and technology do we use?
What kind of people do we need?
What role must senior executives play?
32
Copyright © 2010, SAS Institute Inc. All rights reserved.

33. “I never think of the future. It comes soon
g
enough.”
- Albert Einstein
33
Copyright © 2010, SAS Institute Inc. All rights reserved.

34. Copyright © 2006, SAS Institute Inc. All rights reserved. Copyright © 2010 SAS Institute Inc. All rights reserved.