1. Key digital trends and the future of online advertising James Murray, Marketing Research Analyst

2. Top Categories online April 2008-11 2008 2011

3. Where is Google sending traffic to?

4. Top 3 players in social media

5. The behemoth that is Facebook 1 in every 6 page views in the UK is on a Facebook page Is the second biggest website in the UK after Google 20 million hours are spent on Facebook by UK Internet users every day 1 in every 10 visits to a website comes from Facebook Has a global reach of over 500 million users

6. Visits to Virgin Balloon Flights 700% increase

7. Virgin Balloon Flights takes 80% market share of visits within Ballooning

8. How much was Groupon responsible for this spike? 36% of visits from Groupon

9. The most important lesson to learn online…

10. How the riots initially affected Egypt holiday searches -26% Start of Egypt riots

11. News terms started swamping holiday terms

14. The future of digital: better consumer segmentation

19. Publisher traffic changed the Volvo Mosaic profile

20. New audience was wrong for Volvo

21. What Volvo should have done

22. Key Websites Suburban Mindsets visit

23. Key Takeaways Social media continues to grow in influence – it’s impossible to ignore the impact of social networks like Facebook and Twitter on the online landscape. Companies that innovate and communicate using social media will benefit from more traffic. Retail is gravitating toward social – Sites like Grouponare becoming a growing force in online retail and are driving more traffic to websites than ever beforeby combining discounts with community recommendations. Authority is more important than ever – establishing online authority on a given topic can have major benefits to your website traffic, as was witnessed by Lonely Planet during the Egypt crisis. Identifying the right audience is crucial – the future of digital will be driven by better customer segmentation. Experian Mosaic can improve targeting online and offline so that your brand message reaches the right audience.

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