2. Credit Where Credit Is Due – Conversion Attribution Karl Blanks Lewis Lensenn Adrian Hands

3. Room 1 Link Building Secrets – Getting the Most out of your Off-page Optimisation Room 2 Analytics 2.0

4. Analytics 2.0 Darren Herbert Paddy Moogan Tom Betts

5. Lunch

6. Room 1 Running a Global Search Campaign Room 2 Location, Location, Location

7. Location, Location, Location Richard Gregory Jenny Simpson Kristal Ireland Richard Dennys

8. Room 1 Cutting Edge Search Technology Room 2 Social Media Insights

9. Social Media Insights Rob Brown Kevin Hoy Stuart Bruce

10. Room 1 Search and PR Room 2 Wordpress SEO

11. Wordpress SEO Joost de Valk