SlideShare ist ein Scribd-Unternehmen logo

Analytics 2.0 - Tom Bets

•Als PPT, PDF herunterladen•
•
S
sascon
TechnologieBusiness
1 von 18
Analytics 2.0 SAScon Tom Betts, Head of Web Analytics, FT.com 20 May 2011
Our business model: combined subscription and advertising revenue FT digital circulation increased 50% last year "the information and intelligence gained from readers from a subscription model is a powerful asset“ – John Ridding, CEO, Financial Times Context
[object Object],[object Object],[object Object],[object Object],Before we begin..
Metrics? There’s no magic bullet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customers are not all made equal Customers are not all made equal
Customers are not all made equal ,[object Object],[object Object],[object Object],Fan Regular Occasional Fly-by
Customers are not all made equal Multichannel: Measure customers not cookies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measure customers not cookies
[object Object],[object Object],[object Object],[object Object],[object Object],Know Your Customer Web analytics + customer ID Get data into data warehouse Turbocharge
And know their lifecycle too.. Unaware Interested Customer Repeat customer
The value of linked data Enables eCRM ‘ Who ’ dimension improves ‘ what if ’ analysis Segmented, personalised, trigger-based marketing communications Measure marketing ROI accurately
Customers are not all made equal Multi-platform: mobile analytics
Customers are not all made equal “ My mobile app is highly profitable” Really?
[object Object],[object Object],[object Object],Joining the dots is hard
[object Object],[object Object],[object Object],[object Object],So what do we do?
[object Object],[object Object],[object Object],[object Object],And the benefit?
Summary ,[object Object],[object Object],[object Object]
Thanks! [email_address] / @tomp2 (PS we’re hiring)

Empfohlen

Mobile Marketing goes Mainstream - Andy Barke
Mobile Marketing goes Mainstream - Andy BarkeMobile Marketing goes Mainstream - Andy Barke
Mobile Marketing goes Mainstream - Andy Barkesascon
 
6. Google presentation 2011
6. Google presentation 20116. Google presentation 2011
6. Google presentation 2011Manh Dung Nguyen
 
Consumer Behaviour: The Changes you Need to Know About and How to Respond
Consumer Behaviour: The Changes you Need to Know About and How to RespondConsumer Behaviour: The Changes you Need to Know About and How to Respond
Consumer Behaviour: The Changes you Need to Know About and How to RespondIncubeta NMPi
 
eBay - The Science of Making Better Predictions
eBay - The Science of Making Better PredictionseBay - The Science of Making Better Predictions
eBay - The Science of Making Better PredictionsIncubeta NMPi
 
Recalculating Creative Trajectory - The Evolution of Programmatic Display
Recalculating Creative Trajectory - The Evolution of Programmatic DisplayRecalculating Creative Trajectory - The Evolution of Programmatic Display
Recalculating Creative Trajectory - The Evolution of Programmatic DisplayIncubeta NMPi
 
Programmatic Demystified (?)
Programmatic Demystified (?)Programmatic Demystified (?)
Programmatic Demystified (?)Warply
 
A Multi-Touch Attribution In Mobile Retrospective With Trendyol
A Multi-Touch Attribution In Mobile Retrospective With TrendyolA Multi-Touch Attribution In Mobile Retrospective With Trendyol
A Multi-Touch Attribution In Mobile Retrospective With TrendyolAdjust
 
Detecting Signals from the Noise to Engage Consumers During Their Path to Pur...
Detecting Signals from the Noise to Engage Consumers During Their Path to Pur...Detecting Signals from the Noise to Engage Consumers During Their Path to Pur...
Detecting Signals from the Noise to Engage Consumers During Their Path to Pur...MediaPost
 

Empfohlen

Mobile Marketing goes Mainstream - Andy Barke
Mobile Marketing goes Mainstream - Andy BarkeMobile Marketing goes Mainstream - Andy Barke
Mobile Marketing goes Mainstream - Andy Barkesascon
 
6. Google presentation 2011
6. Google presentation 20116. Google presentation 2011
6. Google presentation 2011Manh Dung Nguyen
 
Consumer Behaviour: The Changes you Need to Know About and How to Respond
Consumer Behaviour: The Changes you Need to Know About and How to RespondConsumer Behaviour: The Changes you Need to Know About and How to Respond
Consumer Behaviour: The Changes you Need to Know About and How to RespondIncubeta NMPi
 
eBay - The Science of Making Better Predictions
eBay - The Science of Making Better PredictionseBay - The Science of Making Better Predictions
eBay - The Science of Making Better PredictionsIncubeta NMPi
 
Recalculating Creative Trajectory - The Evolution of Programmatic Display
Recalculating Creative Trajectory - The Evolution of Programmatic DisplayRecalculating Creative Trajectory - The Evolution of Programmatic Display
Recalculating Creative Trajectory - The Evolution of Programmatic DisplayIncubeta NMPi
 
Programmatic Demystified (?)
Programmatic Demystified (?)Programmatic Demystified (?)
Programmatic Demystified (?)Warply
 
A Multi-Touch Attribution In Mobile Retrospective With Trendyol
A Multi-Touch Attribution In Mobile Retrospective With TrendyolA Multi-Touch Attribution In Mobile Retrospective With Trendyol
A Multi-Touch Attribution In Mobile Retrospective With TrendyolAdjust
 
Detecting Signals from the Noise to Engage Consumers During Their Path to Pur...
Detecting Signals from the Noise to Engage Consumers During Their Path to Pur...Detecting Signals from the Noise to Engage Consumers During Their Path to Pur...
Detecting Signals from the Noise to Engage Consumers During Their Path to Pur...MediaPost
 
The Omnichannel Opportunity
The Omnichannel OpportunityThe Omnichannel Opportunity
The Omnichannel OpportunitySwrve_Inc
 
How to Measure the True Impact of Mobile
How to Measure the True Impact of MobileHow to Measure the True Impact of Mobile
How to Measure the True Impact of MobileEvgeny Tsarkov
 
How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...
How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...
How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...MediaPost
 
Have a Peek at Mobile Marketing
Have a Peek at Mobile MarketingHave a Peek at Mobile Marketing
Have a Peek at Mobile MarketingHave Peek
 
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...Adjust
 
Resuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though MobileResuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though MobileSwrve_Inc
 
Ad Fraud & App Retention Combat Strategies for 2020
Ad Fraud & App Retention Combat Strategies for 2020Ad Fraud & App Retention Combat Strategies for 2020
Ad Fraud & App Retention Combat Strategies for 2020MoEngage Inc.
 
What works in DIGITAL Advertising
What works in DIGITAL AdvertisingWhat works in DIGITAL Advertising
What works in DIGITAL AdvertisingKiran Mandrawadkar
 
Cross Device Tracking - Thomas Danniau
Cross Device Tracking - Thomas DanniauCross Device Tracking - Thomas Danniau
Cross Device Tracking - Thomas DanniauThe Reference
 
Infographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the LeadInfographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the Lead1to1 Media
 
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the MoneyeMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the MoneyeMarketer
 
BestBuyJiWire
BestBuyJiWireBestBuyJiWire
BestBuyJiWireiMedia Connection
 
10:10am - Jen Witt - Match Group apps and the mobile web
10:10am - Jen Witt - Match Group apps and the mobile web 10:10am - Jen Witt - Match Group apps and the mobile web
10:10am - Jen Witt - Match Group apps and the mobile web Digiday
 
*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...
*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...
*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...MoEngage Inc.
 
Baby Steps to Attribution: A Primer
Baby Steps to Attribution: A PrimerBaby Steps to Attribution: A Primer
Baby Steps to Attribution: A PrimerMediaPost
 
Ram inviso analysis may 2017
Ram inviso analysis may 2017Ram inviso analysis may 2017
Ram inviso analysis may 2017Dianne Newman
 
A look at the Digital Future of Global Retail
A look at the Digital Future of Global RetailA look at the Digital Future of Global Retail
A look at the Digital Future of Global Retailfatima javaid
 
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016Daniel Caridi
 
e-Marketing Tips
e-Marketing Tips e-Marketing Tips
e-Marketing Tips yk png
 
Capgemini Consulting: All-Channel-Experience
Capgemini Consulting: All-Channel-ExperienceCapgemini Consulting: All-Channel-Experience
Capgemini Consulting: All-Channel-ExperienceSamir Selimi
 
Big Data in e-Commerce
Big Data in e-CommerceBig Data in e-Commerce
Big Data in e-CommerceDivante
 
Digital Marketing Strategies for Travel
Digital Marketing Strategies for TravelDigital Marketing Strategies for Travel
Digital Marketing Strategies for TravelPedro Tavares
 

Weitere ähnliche Inhalte

Was ist angesagt?

The Omnichannel Opportunity
The Omnichannel OpportunityThe Omnichannel Opportunity
The Omnichannel OpportunitySwrve_Inc
 
How to Measure the True Impact of Mobile
How to Measure the True Impact of MobileHow to Measure the True Impact of Mobile
How to Measure the True Impact of MobileEvgeny Tsarkov
 
How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...
How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...
How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...MediaPost
 
Have a Peek at Mobile Marketing
Have a Peek at Mobile MarketingHave a Peek at Mobile Marketing
Have a Peek at Mobile MarketingHave Peek
 
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...Adjust
 
Resuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though MobileResuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though MobileSwrve_Inc
 
Ad Fraud & App Retention Combat Strategies for 2020
Ad Fraud & App Retention Combat Strategies for 2020Ad Fraud & App Retention Combat Strategies for 2020
Ad Fraud & App Retention Combat Strategies for 2020MoEngage Inc.
 
What works in DIGITAL Advertising
What works in DIGITAL AdvertisingWhat works in DIGITAL Advertising
What works in DIGITAL AdvertisingKiran Mandrawadkar
 
Cross Device Tracking - Thomas Danniau
Cross Device Tracking - Thomas DanniauCross Device Tracking - Thomas Danniau
Cross Device Tracking - Thomas DanniauThe Reference
 
Infographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the LeadInfographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the Lead1to1 Media
 
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the MoneyeMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the MoneyeMarketer
 
10:10am - Jen Witt - Match Group apps and the mobile web
10:10am - Jen Witt - Match Group apps and the mobile web 10:10am - Jen Witt - Match Group apps and the mobile web
10:10am - Jen Witt - Match Group apps and the mobile web Digiday
 
*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...
*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...
*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...MoEngage Inc.
 
Baby Steps to Attribution: A Primer
Baby Steps to Attribution: A PrimerBaby Steps to Attribution: A Primer
Baby Steps to Attribution: A PrimerMediaPost
 
Ram inviso analysis may 2017
Ram inviso analysis may 2017Ram inviso analysis may 2017
Ram inviso analysis may 2017Dianne Newman
 
A look at the Digital Future of Global Retail
A look at the Digital Future of Global RetailA look at the Digital Future of Global Retail
A look at the Digital Future of Global Retailfatima javaid
 
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016Daniel Caridi
 

Was ist angesagt? (18)

The Omnichannel Opportunity
The Omnichannel OpportunityThe Omnichannel Opportunity
The Omnichannel Opportunity
 
How to Measure the True Impact of Mobile
How to Measure the True Impact of MobileHow to Measure the True Impact of Mobile
How to Measure the True Impact of Mobile
 
How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...
How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...
How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...
 
Have a Peek at Mobile Marketing
Have a Peek at Mobile MarketingHave a Peek at Mobile Marketing
Have a Peek at Mobile Marketing
 
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...
 
Resuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though MobileResuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though Mobile
 
Ad Fraud & App Retention Combat Strategies for 2020
Ad Fraud & App Retention Combat Strategies for 2020Ad Fraud & App Retention Combat Strategies for 2020
Ad Fraud & App Retention Combat Strategies for 2020
 
What works in DIGITAL Advertising
What works in DIGITAL AdvertisingWhat works in DIGITAL Advertising
What works in DIGITAL Advertising
 
Cross Device Tracking - Thomas Danniau
Cross Device Tracking - Thomas DanniauCross Device Tracking - Thomas Danniau
Cross Device Tracking - Thomas Danniau
 
Infographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the LeadInfographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the Lead
 
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the MoneyeMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
 
BestBuyJiWire
BestBuyJiWireBestBuyJiWire
BestBuyJiWire
 
10:10am - Jen Witt - Match Group apps and the mobile web
10:10am - Jen Witt - Match Group apps and the mobile web 10:10am - Jen Witt - Match Group apps and the mobile web
10:10am - Jen Witt - Match Group apps and the mobile web
 
*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...
*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...
*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...
 
Baby Steps to Attribution: A Primer
Baby Steps to Attribution: A PrimerBaby Steps to Attribution: A Primer
Baby Steps to Attribution: A Primer
 
Ram inviso analysis may 2017
Ram inviso analysis may 2017Ram inviso analysis may 2017
Ram inviso analysis may 2017
 
A look at the Digital Future of Global Retail
A look at the Digital Future of Global RetailA look at the Digital Future of Global Retail
A look at the Digital Future of Global Retail
 
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016
 

Ähnlich wie Analytics 2.0 - Tom Bets

e-Marketing Tips
e-Marketing Tips e-Marketing Tips
e-Marketing Tips yk png
 
Capgemini Consulting: All-Channel-Experience
Capgemini Consulting: All-Channel-ExperienceCapgemini Consulting: All-Channel-Experience
Capgemini Consulting: All-Channel-ExperienceSamir Selimi
 
Big Data in e-Commerce
Big Data in e-CommerceBig Data in e-Commerce
Big Data in e-CommerceDivante
 
Digital Marketing Strategies for Travel
Digital Marketing Strategies for TravelDigital Marketing Strategies for Travel
Digital Marketing Strategies for TravelPedro Tavares
 
Relation of Big Data and E-Commerce
Relation of Big Data and E-CommerceRelation of Big Data and E-Commerce
Relation of Big Data and E-CommerceAnkita Tiwari
 
Marketing analytics Topics
Marketing analytics TopicsMarketing analytics Topics
Marketing analytics TopicsParshuram Yadav
 
marketing analytics 1.pptx
marketing analytics 1.pptxmarketing analytics 1.pptx
marketing analytics 1.pptxnagarajan740445
 
social media strategy - Business & IP Centre.pptx
social media strategy - Business & IP Centre.pptxsocial media strategy - Business & IP Centre.pptx
social media strategy - Business & IP Centre.pptxSimone Castello
 
Digital Commerce Trends for 2014
Digital Commerce Trends for 2014Digital Commerce Trends for 2014
Digital Commerce Trends for 2014Roope Ruotsalainen
 
UCD October 2014
UCD October 2014UCD October 2014
UCD October 2014GlowMetrics
 
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile AppsFueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile AppsG3 Communications
 
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...G3 Communications
 
5 Steps to Apply Deloitte’s Customer Service Delivery Model in SaaS
5 Steps to Apply Deloitte’s Customer Service Delivery Model in SaaS5 Steps to Apply Deloitte’s Customer Service Delivery Model in SaaS
5 Steps to Apply Deloitte’s Customer Service Delivery Model in SaaSQuekelsBaro
 
3 Ways to Drive Growth Using Your Big Data
3 Ways to Drive Growth Using Your Big Data3 Ways to Drive Growth Using Your Big Data
3 Ways to Drive Growth Using Your Big DataJim Nichols
 
Building Omni-Channel Retail From The Back-End Up
Building Omni-Channel Retail From The Back-End UpBuilding Omni-Channel Retail From The Back-End Up
Building Omni-Channel Retail From The Back-End UpG3 Communications
 
Retail Is Changing From Location Location An
Retail Is Changing From Location Location AnRetail Is Changing From Location Location An
Retail Is Changing From Location Location An✉ Kim Østergaard
 
Visible Banking - Social Media & Banking 2.0
Visible Banking - Social Media & Banking 2.0Visible Banking - Social Media & Banking 2.0
Visible Banking - Social Media & Banking 2.0Christophe Langlois
 

Ähnlich wie Analytics 2.0 - Tom Bets (20)

e-Marketing Tips
e-Marketing Tips e-Marketing Tips
e-Marketing Tips
 
Capgemini Consulting: All-Channel-Experience
Capgemini Consulting: All-Channel-ExperienceCapgemini Consulting: All-Channel-Experience
Capgemini Consulting: All-Channel-Experience
 
Big Data in e-Commerce
Big Data in e-CommerceBig Data in e-Commerce
Big Data in e-Commerce
 
Digital Marketing Strategies for Travel
Digital Marketing Strategies for TravelDigital Marketing Strategies for Travel
Digital Marketing Strategies for Travel
 
Relation of Big Data and E-Commerce
Relation of Big Data and E-CommerceRelation of Big Data and E-Commerce
Relation of Big Data and E-Commerce
 
Analytics in E-commerce
Analytics in E-commerceAnalytics in E-commerce
Analytics in E-commerce
 
Marketing analytics Topics
Marketing analytics TopicsMarketing analytics Topics
Marketing analytics Topics
 
marketing analytics 1.pptx
marketing analytics 1.pptxmarketing analytics 1.pptx
marketing analytics 1.pptx
 
social media strategy - Business & IP Centre.pptx
social media strategy - Business & IP Centre.pptxsocial media strategy - Business & IP Centre.pptx
social media strategy - Business & IP Centre.pptx
 
Myntelligence pitch
Myntelligence pitchMyntelligence pitch
Myntelligence pitch
 
Sf mma forum keynote
Sf mma forum keynoteSf mma forum keynote
Sf mma forum keynote
 
Digital Commerce Trends for 2014
Digital Commerce Trends for 2014Digital Commerce Trends for 2014
Digital Commerce Trends for 2014
 
UCD October 2014
UCD October 2014UCD October 2014
UCD October 2014
 
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile AppsFueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
 
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...
 
5 Steps to Apply Deloitte’s Customer Service Delivery Model in SaaS
5 Steps to Apply Deloitte’s Customer Service Delivery Model in SaaS5 Steps to Apply Deloitte’s Customer Service Delivery Model in SaaS
5 Steps to Apply Deloitte’s Customer Service Delivery Model in SaaS
 
3 Ways to Drive Growth Using Your Big Data
3 Ways to Drive Growth Using Your Big Data3 Ways to Drive Growth Using Your Big Data
3 Ways to Drive Growth Using Your Big Data
 
Building Omni-Channel Retail From The Back-End Up
Building Omni-Channel Retail From The Back-End UpBuilding Omni-Channel Retail From The Back-End Up
Building Omni-Channel Retail From The Back-End Up
 
Retail Is Changing From Location Location An
Retail Is Changing From Location Location AnRetail Is Changing From Location Location An
Retail Is Changing From Location Location An
 
Visible Banking - Social Media & Banking 2.0
Visible Banking - Social Media & Banking 2.0Visible Banking - Social Media & Banking 2.0
Visible Banking - Social Media & Banking 2.0
 

Mehr von sascon

Wordpress SEO - Yoast
Wordpress SEO - YoastWordpress SEO - Yoast
Wordpress SEO - Yoastsascon
 
Layar Keynote SAScon
Layar Keynote SASconLayar Keynote SAScon
Layar Keynote SASconsascon
 
2011 State of Search Market Report
2011 State of Search Market Report2011 State of Search Market Report
2011 State of Search Market Reportsascon
 
SAScon Market Focus – Travel - Neil Hardy
SAScon Market Focus – Travel - Neil HardySAScon Market Focus – Travel - Neil Hardy
SAScon Market Focus – Travel - Neil Hardysascon
 
Enterprise Level SEO - Martin Macdonald
Enterprise Level SEO - Martin MacdonaldEnterprise Level SEO - Martin Macdonald
Enterprise Level SEO - Martin Macdonaldsascon
 
NeedleInsights Presentation - part 2
NeedleInsights Presentation - part 2NeedleInsights Presentation - part 2
NeedleInsights Presentation - part 2sascon
 
About NeedleInsights
About NeedleInsights About NeedleInsights
About NeedleInsights sascon
 
Cutting Edge Search Technology - Joost de Valk
Cutting Edge Search Technology - Joost de ValkCutting Edge Search Technology - Joost de Valk
Cutting Edge Search Technology - Joost de Valksascon
 
Search & PR - Barry Adams
Search & PR - Barry AdamsSearch & PR - Barry Adams
Search & PR - Barry Adamssascon
 
Credit where credit is due – Conversion Attribution
Credit where credit is due – Conversion Attribution Credit where credit is due – Conversion Attribution
Credit where credit is due – Conversion Attribution sascon
 
Running a Global Search Campaign
Running a Global Search Campaign Running a Global Search Campaign
Running a Global Search Campaign sascon
 
Cutting Edge Search Technology - Ross Fabian
Cutting Edge Search Technology - Ross FabianCutting Edge Search Technology - Ross Fabian
Cutting Edge Search Technology - Ross Fabiansascon
 
Richard Qype Latitude Presentation
Richard Qype Latitude PresentationRichard Qype Latitude Presentation
Richard Qype Latitude Presentationsascon
 
Location, location, location - Jenny Simpson
Location, location, location - Jenny SimpsonLocation, location, location - Jenny Simpson
Location, location, location - Jenny Simpsonsascon
 
Running a Global Search Campaign - Bas Van Den Beld
Running a Global Search Campaign - Bas Van Den BeldRunning a Global Search Campaign - Bas Van Den Beld
Running a Global Search Campaign - Bas Van Den Beldsascon
 
Search & PR - Burson Marsteller
Search & PR - Burson MarstellerSearch & PR - Burson Marsteller
Search & PR - Burson Marstellersascon
 
Regulation in Search – Is it Viable? - Malcolm Phillips
Regulation in Search – Is it Viable? - Malcolm PhillipsRegulation in Search – Is it Viable? - Malcolm Phillips
Regulation in Search – Is it Viable? - Malcolm Phillipssascon
 
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James MurrayStat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murraysascon
 
SAScon Market Focus – Gaming - James Lowery
SAScon Market Focus – Gaming - James LowerySAScon Market Focus – Gaming - James Lowery
SAScon Market Focus – Gaming - James Lowerysascon
 
Paid Search Innovation - Guy Levine
Paid Search Innovation - Guy LevinePaid Search Innovation - Guy Levine
Paid Search Innovation - Guy Levinesascon
 

Mehr von sascon (20)

Wordpress SEO - Yoast
Wordpress SEO - YoastWordpress SEO - Yoast
Wordpress SEO - Yoast
 
Layar Keynote SAScon
Layar Keynote SASconLayar Keynote SAScon
Layar Keynote SAScon
 
2011 State of Search Market Report
2011 State of Search Market Report2011 State of Search Market Report
2011 State of Search Market Report
 
SAScon Market Focus – Travel - Neil Hardy
SAScon Market Focus – Travel - Neil HardySAScon Market Focus – Travel - Neil Hardy
SAScon Market Focus – Travel - Neil Hardy
 
Enterprise Level SEO - Martin Macdonald
Enterprise Level SEO - Martin MacdonaldEnterprise Level SEO - Martin Macdonald
Enterprise Level SEO - Martin Macdonald
 
NeedleInsights Presentation - part 2
NeedleInsights Presentation - part 2NeedleInsights Presentation - part 2
NeedleInsights Presentation - part 2
 
About NeedleInsights
About NeedleInsights About NeedleInsights
About NeedleInsights
 
Cutting Edge Search Technology - Joost de Valk
Cutting Edge Search Technology - Joost de ValkCutting Edge Search Technology - Joost de Valk
Cutting Edge Search Technology - Joost de Valk
 
Search & PR - Barry Adams
Search & PR - Barry AdamsSearch & PR - Barry Adams
Search & PR - Barry Adams
 
Credit where credit is due – Conversion Attribution
Credit where credit is due – Conversion Attribution Credit where credit is due – Conversion Attribution
Credit where credit is due – Conversion Attribution
 
Running a Global Search Campaign
Running a Global Search Campaign Running a Global Search Campaign
Running a Global Search Campaign
 
Cutting Edge Search Technology - Ross Fabian
Cutting Edge Search Technology - Ross FabianCutting Edge Search Technology - Ross Fabian
Cutting Edge Search Technology - Ross Fabian
 
Richard Qype Latitude Presentation
Richard Qype Latitude PresentationRichard Qype Latitude Presentation
Richard Qype Latitude Presentation
 
Location, location, location - Jenny Simpson
Location, location, location - Jenny SimpsonLocation, location, location - Jenny Simpson
Location, location, location - Jenny Simpson
 
Running a Global Search Campaign - Bas Van Den Beld
Running a Global Search Campaign - Bas Van Den BeldRunning a Global Search Campaign - Bas Van Den Beld
Running a Global Search Campaign - Bas Van Den Beld
 
Search & PR - Burson Marsteller
Search & PR - Burson MarstellerSearch & PR - Burson Marsteller
Search & PR - Burson Marsteller
 
Regulation in Search – Is it Viable? - Malcolm Phillips
Regulation in Search – Is it Viable? - Malcolm PhillipsRegulation in Search – Is it Viable? - Malcolm Phillips
Regulation in Search – Is it Viable? - Malcolm Phillips
 
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James MurrayStat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
 
SAScon Market Focus – Gaming - James Lowery
SAScon Market Focus – Gaming - James LowerySAScon Market Focus – Gaming - James Lowery
SAScon Market Focus – Gaming - James Lowery
 
Paid Search Innovation - Guy Levine
Paid Search Innovation - Guy LevinePaid Search Innovation - Guy Levine
Paid Search Innovation - Guy Levine
 

Kürzlich hochgeladen

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard
 

Kürzlich hochgeladen (20)

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
 

Analytics 2.0 - Tom Bets

  • 1. Analytics 2.0 SAScon Tom Betts, Head of Web Analytics, FT.com 20 May 2011
  • 2. Our business model: combined subscription and advertising revenue FT digital circulation increased 50% last year "the information and intelligence gained from readers from a subscription model is a powerful asset“ – John Ridding, CEO, Financial Times Context
  • 3.
  • 4.
  • 5. Customers are not all made equal Customers are not all made equal
  • 6.
  • 7. Customers are not all made equal Multichannel: Measure customers not cookies
  • 8.
  • 9.
  • 10. And know their lifecycle too.. Unaware Interested Customer Repeat customer
  • 11. The value of linked data Enables eCRM ‘ Who ’ dimension improves ‘ what if ’ analysis Segmented, personalised, trigger-based marketing communications Measure marketing ROI accurately
  • 12. Customers are not all made equal Multi-platform: mobile analytics
  • 13. Customers are not all made equal “ My mobile app is highly profitable” Really?
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Thanks! [email_address] / @tomp2 (PS we’re hiring)