So what do employers need to know about under 18's?

1. The crunch years:
What employers
need to know
about under-18s
New research by communications
specialist SAS discovers a shift
in how under-18s see their future
career choices.
Who is SAS?
SAS is an award-winning digital marketing and design agency
that helps organisations attract great people. We craft attractive
employer brands through simple, authentic and emotive
design. From in-school competitions to online talent
communities, we build brands in the minds of candidates
through compelling content and integrated campaigns.
Young talent is the new frontier. And our years of work with
schools students and graduates means tangible insights into
the minds of emerging job seekers. In April, we partnered with
The Student Room to survey 1,000 UK students about career
choices and attitudes.
Get in touch
Meet us in person. We’re in Central London,
moments from Hyde Park or at the end of a phone.
Get to know SAS
Want to know more about our research or work with school leavers?
Here’s where you can find us online:
SAS
6 Salem Road
London
W2 4BU
W: www.saslondon.com
T: @sas_insights
T: @sas_creative
V: vimeo.com/saslondon
Louise Barfield
T: +44 (0)20 7243 3232
lbarfield@saslondon.com
They’re not
who you think
they are
Most already
know what job
they want to do
Chances are they
haven’t thought about
working for you
They want straight,
honest answers to their
common questions
They’re already
looking outside of
school for answers
They’re most familiar with…
What they want most out of a career is… But above all
they want…
What would
I do on an
average day
at work?
Will I still stand a
chance of getting
hired if I don’t get
straight A’s?
Could I be
promoted within
two years?
Five? More?
Is it better to
do a summer
internship or a
sandwich year?
What subjects
should I
study for the
job I want?
“...to enjoy
whatIdo.”
83%
Doctor
10%
Lawyer
8%
Teacher
7%
of GCSE and A level
students know what
they want to do
A. Industries
B. Roles
C. Employers
A
B C
Prestige
Students say traditional professions are the most popular
And the employers they mention
most are big, well-known brands
But…
StabilityOpportunities
to progress
34%
can’t name a specific
employer they would
want to work for
75%
don’t get the careers
advice they’re looking
for at school
42%
browse news sites
for careers-related
information
34%
would talk
to a parent
but
only
16%
would talk to a
careers advisor
45%
say they read
careers blogs
They’re highly connected
spend over 10 hours
a week online
74%
are frequent
dual screeners
78%
browse using a
mobile phone.
2 3rds
Student Beans, “Youth Insight Report”, 2012-13.
They worry about the future
“I’ve seen how difficult
it’s been for my older
brother trying to find
a decent graduate job.
We all know it’s really
difficult out there.
”Student, state school, 16 years old
They’re self-reliant and mature
Agree that it is ultimately down
to you whether you succeed in life.
54%
42%
Want to own a house.
2%
Want to be famous.
Rough Hill, “The Youth of Today”, 2013.