1. Just because
it’s social,
Doesn’t
mean you’re
invited
Summary of discussions at the first SAS Grad Forum lunch
The Hospital Club, London WC2
12-2pm April 9th 2013

2. This is a summary of three challenge areas we discussed:
1. What & Why?
-What exactly am I doing in the social space?
-What am I looking to achieve?
-Why?
2. Content
-How do I make the most of what I have?
-What’s in/out?
-How do I curate?
3. Value & Meaning?
-How can I build engagement and advocacy?
-What to measure?
-Examples of creating high value experience
Summary of discussions at the first SAS Grad Forum lunch
The Hospital Club, London WC2
12-2pm April 9th 2013

3. © SAS Part of MSLGROUP
Functional
v.
Aspirational

4. © SAS Part of MSLGROUP
Short-term
v.
Enduring

5. © SAS Part of MSLGROUP
Answering basic questions
v.
Creating meaningful relationships

6. © SAS Part of MSLGROUP
Planning and managing your
social landscape

7. © SAS Part of MSLGROUP
Where are you spending