Marketing your public libraries via facebook

1. Marketing your Public Library with Facebook SaritHaim September 2011

3. 490 Million users in You Tube

4. 5 Billion pictures and images on Flickr

6. Political Revolutions

7. HRdepts recruits by usingsocial media www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645

10. 250 Million access every day

11. 200 Million access via their cell phones

12. 48% of people (age 18-34) check their account first thing in the morning

13. 48% report they learn what’s new by using Facebook

14. Every 20 minutes

15. 1 Million people share a link

16. 2 Million people send friend requests

17. 3 Million messages are sent

18. מקור www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645

20. Over 50% access every day

21. The average Israeli spends 11 hours each month on Facebook www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645 מקור

22.  www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645 7 Marketing Budget WW

24. Focused

25. Address specific audience

26. Viral Marketing

27. If you are not there, you do not exist

29. A friend’s recommendation is stronger than any commercial

30. Increase your customer base easily

32. Let’s get to work…

34. Do you have the right personnel?

35. Do you have enough personnel?

36. Have you thought about content If you answered NO to one of these bullets, think again…

38. Build a business page for your library(do not use personal profile)

39. Separate between your business page and your own personal profile

40. Learn how to use apps (or pay someone else to do it)

41. www.developers.facebook.com

42. Create your own unique address

43. http://www.facebook.com/username www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645

45. Contribute to your customers

46. Give them information and knowledge

47. Speaking about opening hours and new books is not enough… www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645

49. Listen to your customers

50. Be relevant

51. Participate in the conversation

52. Stick to your goals and branding

53. Give more than you get www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645

55. Create a dialogue

56. Provide “ways of communication” outside of Fabebook www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645

58. Do not delete comments (even if is not positive – learn to deal with it)

59. Do not use your page as a noticeboard

60. Be there every day(don’t just open a page and forget about it) www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645

62. Add your Facebook address to your email signature

63. Add “search us on facebook” to every brochure and publications

64. Leteveryone know that you have a Facebook page www.mataninfo.co.il  sarit.haim@gmail.com  054-8035645

65. SaritHaim sarit.haim@gmail.com www.mataninfo.co.ilwww.facebook.com/mataninfo 08-8573171, 054-8035645