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LinkedIn For Professionals
- 1. LinkedIn For Professionals 2.4.2011 **All information contained herein and in discussions is deemed confidential**
- 2. You get what you put into it The key to social media is…
- 3. LinkedIn News LinkedIn is going public! Filed a registration statement with the SEC for a proposed initial public offering of its Class A common stock Is Facebook next?!
- 4. Why Use LinkedIn? Manage your professional brand Network Share your expertise and knowledge Uncover opportunities www.avsgroup.com
- 5. How Does It Work? Set up a profile Build your network Leverage your network www.avsgroup.com
- 6. Build a Killer Profile www.avsgroup.com
- 8. Profile Tips Use a professional, timely photo Fill out your profile information Really express your personal brand in your summary Use an email address you check frequently www.avsgroup.com
- 9. Profile Tips Custom Web site www.avsgroup.com
- 10. Profile Tips Add a vanity URL www.avsgroup.com
- 11. Profile Tips Connect to your Twitter account Display your Twitter account or not Share tweets in your LinkedIn status Show rich link display www.avsgroup.com 11
- 12. Profile Tips Add sections Certifications Languages Patents Publications Skills www.avsgroup.com 12
- 13. Profile Tips Import your resume Resume Builder www.avsgroup.com 13
- 15. Privacy Who can view my profile? Can people see that I viewed their profile? What privacy settings are available to me?
- 17. Leverage LinkedIn Ask Questions Search Answers Answer questions www.avsgroup.com
- 18. Leverage LinkedIn Ask for recommendations www.avsgroup.com 18
- 19. Leverage LinkedIn Join groups Start & follow discussions www.avsgroup.com
- 20. Leverage LinkedIn Applications Company Buzz Reading List by Amazon Portfolio Display www.avsgroup.com
- 21. Leverage LinkedIn Invitations Introductions Messages InMail www.avsgroup.com 21
- 22. Leverage LinkedIn Find a Job Include link in your email signature Write guest blog posts and include a link Set your profile to “Full View” Check out the company See where others with your skills work Research your interviewer
- 23. Leverage LinkedIn Find a Job Upgrade your profile to Job Seeker $29.95/month Job Seeker Badge Featured Applicant Introductions See who has viewed your profile Send InMail
- 25. LinkedIn Etiquette How do I invite people to connect with me? Search by name Search by email Import your contacts www.avsgroup.com
- 26. LinkedIn Etiquette Do I accept an invitation from someone I don’t really know?
- 27. LinkedIn Etiquette Should I send invitations to people I don’t know? www.avsgroup.com
- 28. LinkedIn Etiquette How do I get recommendations? www.avsgroup.com
- 29. LinkedIn Ads 29 www.avsgroup.com
- 30. LinkedIn Ads Destination: URL or Page on LinkedIN Headline 75 character description Image Create variations to test copy, photos, offers
- 31. LinkedIn Ads Target by: Country, state, metro area Company name or category Job title or job category Group Gender Age range www.avsgroup.com 31
- 32. LinkedIn Ads Budgeting PPC or CPM Daily budget (min $10) Continuously or cutoff date Reporting Clicks Impressions CTR Avg cost-per-click www.avsgroup.com 32
- 33. New Features LinkedIn Skills LinkedIN Swarm InMaps Resume Builder Video sharing www.avsgroup.com 33
- 34. Just For Fun Extensive experience Innovative Motivated Results-oriented Dynamic Proven track record Team player Fast-paced Problem solver Entrepreneurial www.avsgroup.com 34
- 35. LinkedIn For Professionals 2.4.2011
Hinweis der Redaktion
- You can now choose to connect your LinkedIn account to your twitter account if you’d like. And if you do, you have a couple of options. You can choose to display your Twitter account, or not. I would suggest displaying it – because if you’re taking the time to maintain a social media presence, why not cross promote it. (Note: if you tweet for fun – and maybe tweet some not very professional things – don’t display it). You can also choose to share your tweets in your linked in status, either automatically, or only when you add hashtag IN. So, if you want to tweet for fun but want your business tweets to show up on LInkedIN, go ahead and add that hashtag. You can also choose to show a rich link display, that shows not only the link you posted, but an image associated with it and a short description – Facebook and others have started offering this and I really like it – it can help encourage people to click on that link, so I might suggest adding it.
- Now that you’ve got a killer profile setup, how do you start really leveraging LinkedIn?
- Is Your question related to? - Leave this blank. The question goes out to a wider audience. Invite people to view your questions – you’ll get a better response. Also, go in an award “good answer” and “best answer” etc. Your question will immediately appear:Listed under the Answers tab On your profile On the LinkedIn homepage of your connections In email, if you sent your question to any specific connections You can showcase your knowledge and interests by answering questions. The answers you provide become part of your profile and demonstrate your expertise to your connections, potential business partners or employers.Questions can be found in these places:When a connection asks a question, you’ll receive a Network Update on your home page Under the Answers tab New questions from your network By category (ex: Using LinkedIn) Advanced answers search