Slides presented at the Digital Marketing: A Winning Strategy for the New Normal.

1. Digital Strategy in the
Real World

2. Saren Sakurai
Client Services and Strategy
@saren

3. Utility
Information
Consumers
are using
digital for
Entertainment

4. Tactical
Landscape

5. Social Media’s
Conversation
Prism

6. How is Digital Different?
Connections
Sharing
One-to-One
Your Brand

7. What Works?
Listening for Insights
Connecting with People
Enabling Influencers
Measurement and Optimization

8. What Doesn’t Work?
The Hard Sell
Covering Up Bad PR
Repurposing Offline
Validating Pre-concieved Notions

9. What are the 3 most important metrics?
Where is the traffic coming
from? (Referrals)
What are people doing once
they arrive? (Behavior)
What do they share?
(Socialize)

10. Organizational Implications:
Commit.
It’s a Team Effort.
Be consistent, integrated.
Be Transparent, Authentic,
and Responsive.

11. Budgeting for Digital
70/20/10

12. http://www.smartinsights.com/blog/digital-marketing-strategy/allocating-marketing-budget/

14. Claim your brand name on
popular social networks.
Listen
Get a MailChimp email list
5 Next Steps
account
Set up Google Adwords and
Analytics account.
Start a company blog.