1. Apple Computer, Inc

2. Apple Computer, Inc

3. Apple Computer, Inc
The first Apple logo was designed in
1976 by Ronald Wayne, the third
co-founder of Apple. The logo
depicts Isaac Newton sitting under
a tree with an apple above his
head. The phrase on the outside
border reads, “Newton… A Mind
Forever Voyaging Through Strange
Seas of Thought … Alone.”
In 1976 this logo was used for Apple
1 manual and advertisements.

4. Apple Computer, Inc
Here are couple of ads in which
they have used this logo.

5. Apple Computer, Inc
They have used this logo for their
Apple 1 operation manual.

6. Apple Computer, Inc
The second logo for Apple
Computer. The design of the
logo started in 1977 designed
by Rob Janoff with the rainbow
color theme.

7. Apple Computer, Inc
According to Janoff, the “bite”
in the Apple logo was originally
implemented so that people
would know that it represented
an apple, and not a tomato. It
also lent itself to a nerdy play
on words (bite/byte), a fitting
reference for a tech company.

8. Apple Computer, Inc
They have started using this
logo from 1978 on Apple Lisa

9. Apple Computer, Inc
They tried to promote themselves
by saying A is for apple and it is
the first thing you should know
about personal computer.
During this period they became
popular in print media and they
have started putting up their logo
everywhere.
And also in their television
commercials. They tried to
brand themselves unique by
saying that
“There will be two kinds of
people from now
1. Those who use computers
and
2. Those who use apple”

11. They tried to
grab the
attention of
different sets
of people with
their ads

12. They tried to put their identity in their ads
and tried to be more vibrant in their ads

13. 1984 Macintosh introduction TVC

14. 1980 Apple at a Glance Brochure cover

15. 1981 Apple III "Will Someone Please?" Ad campaign by saying to people that what can be done with apple.

16. Ads to grab the attention of individuals starting from engineers to farmers

17. Power to be your be your best - Ad campaign with series of TVC

18. Apple gift catalogs

19. 1992 PowerBook Ad

20. 1997 "Think Different" Ad

21. 1999 Change in logo

22. Since 1999 this logo has been put up
on every product as an identity.

23. From then they tried to maintain the
similarity in their products by using
this logo similarly in ipads, ipods, etc.

24. Apple logo became one of the most
popular desktop background

25. Rise in apple brand value over the
years
http://www.interbrand.com/en/best-global-brands/2012/Apple

26. Thank you
A.Chayapthi, 10020507