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Avis
- 1. Presented by Sarang Banubakde Parth Nagar Varun Balakrishnan Geetika Mahajan Saurabh Mhase Avinash.V
- 2. HISTORY Corporate office in the UK Warren Avis 1946 1960 Zeda Car Rental & Tours 1967 Largest licensee Introduction outside of ‘Wizard’ USA Glen Van Heerden 1970 Entry into India 1970-1990 1980s 1999 Zipcar Barloworld limited 2005 2013
- 3. TOTAL PRODUCT CONCEPT Venture into Tourism AVIS Access,Assist Car Rental Transporta tion
- 4. Segmentation Table Highly attractive Hotels Localites Travelers Events Business Moderately Attractive Low Attractiveness
- 5. High number of Services Offered Car rental India Avis India Orix India Low Geographical Presence Positioning Map IndiaRentACar High Geographical presence Clear car rental Low number of Services offered
- 6. Subsidiaries • AVIS Rent a Car is a subsidiary of Avis Budget Group • Budget Truck rental • Zipcar • Payless Car Rental
- 8. Product & Services Car Mall Used Car Sales Chauffeur Drive Luxury Cars Fleet Accident Manageme nt Avis e-Toll Point 2 Point AVIS Re-fueling services Truck Rental Avis Access Coach Charters Avis Assist Self drive Mini lease
- 9. Place : • Highest Geographical Presence in the world • Wide range of inventory : Avis purchases on average 21,000 cars per year • Accessible at Airports, Hotels and the world wide web
- 10. Promotion : • Traditional Advertising and Slogans • Avis Derby – Participation in high-profile event sponsorships 1. Nedbank Golf Challenge 2. Women’s World Cup of Golf 3. SA Tennis Open • CSR Programmes – ‘Avis Cares’,Recycling of water • Joint Ventures with British Airways,Lufthansa,Jet Airways,Radisson,Oberoi Hotels,SBI and American Express • Avis Loyalty Programme – ‘Avis First’
- 11. Pricing Strategies: • Dynamic 1. Hourly and Daily 2. Weekly and Monthly 3. e-Toll • Discounts and special packages • Favored pricing for the customers for ventures Avis is associated with
- 12. Recent Developments • Acquired Zipcar in January,2013. • Opened two new Avis locations in Goa and Amritsar • Buys the sixth largest car rental ‘Payless Car Rental’ for $50 million cash
- 13. Strategies to Improve growth in India • • • • Adopt Mainstream Strategy Improve on their advertising Geographical penetration in other cities Venture into the tourism sector
- 14. Thank You
Hinweis der Redaktion
- 1946 – Detroit Airport(warren Avis)1960- Corporate office in the UK1967-Zeda car rental & tours Bloemfontein,SA1970- Took adv of innovations by introducing ‘wizard’..BookingWizard..Automated Reservation systemGlen Van heerden-70 to 90 leader under his reign99- India- designed to provide car rental services to the guests of oberoi and trident chain of hotels